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Are You at the Mercy of Experts? Ignore Them and Spin Your Own Gold

My own family has suffered through a household recession brought on by the lesser need for jobs. But I firmly believe "every adversity brings with it the seed of an equivalent advantage" (Napoleon Hill). Out of this hard time a new web design/SEO business was born. My copywriting sprouted wings and I am now writing for new businesses who want a strong presence online.

Back to you - does having passive income interest you? With this "making money online" field, there are many pitfalls for the unwary. I found that psychological principles apply on the Internet just as much as in the offline world.

Consider this - you have been conditioned to search for GAIN without WORK, quick cash, and easy credit. This leads thousands of people into scams (from email, internet or phone) and overly risky investments. It also spells failure for the thousands of people who see others' signs of success (income, houses, cars), but don't understand the depth of their powerful drive and action towards their goals.

Power of Authority

Our faith in authority figures leads to our falling into money traps. Studies have shown we are strongly inclined to follow the instructions of someone who looks like an expert. We will even substitute our judgement for those with the symbols of authority. Research into obedience to authority shows that we underestimate the extent to which the appearance of authority will influence us. While the old scientific tests were mainly done with people in doctor's coats, this influence also applies to political leaders, financial experts, financial planners, or any authority figure. Do the gurus of internet marketing also come to mind?

So what can we do about it? How do we detach ourselves from this strong influence and work to our own goals? One way that I mentioned in my book Sack Your Financial Planner, is to forget the herd's sentiment and make your decisions contrary to the crowd. This means you would invest when people are most fearful of investing (and thus get the lower prices), and withdraw and seek other markets when the herd is caught up in buying frenzy.

Despite the wave nature of markets, there is one thing that is always in demand. No, not gold - which is still subject to trend waves. As we pass the industrial age, we are now in the "knowledge worker age" (Stephen Covey) or the information economy. The new gold of this age is... specific information.

So what does this mean for you? This means that people are willing to pay for information that guides them to their goals and dreams. Research is part of any successful enterprise, so let's explore some of the most searched for topics on the internet:

- Loans and finance
- Cars
- Business
- Computer
- Hotels and Travel information
- Mobile phones
- Real Estate
- General shopping
- Business
- Education
- Gambling
- Photography
- Flowers
- Health (also think Yoga, Massage therapy, etc)
- Music
- Work from home jobs

Within one of these trending topics you will surely find a connection, something you love to do and what others enjoy also. Then you can start attracting people through your written words and the tips you want to share with others. There are a few more details to learn, but finding a valuable market in your area of interest is at the heart of it. "The amount of money that business owners make online is proportionate to the value of their market." (Source: Noble Samurai).

Jennifer Lancaster is a Copywriter at Power of Words, in Australia. She also provides tips and systems for creating a passive income or extra income, at [http://www.growanincomeforlife.com]http://www.growanincomeforlife.com. You can check out her book Sack Your Financial Planner there too.

Article Source: [http://EzineArticles.com/?Are-You-at-the-Mercy-of-Experts?-Ignore-Them-and-Spin-Your-Own-Gold&id=3857760] Are You at the Mercy of Experts? Ignore Them and Spin Your Own Gold