Bob Doesn't Do Attraction Marketing

I already have written about the 4 phases of building your MLM empire and how Attraction Marketing is a big part of that. Now, I will further discuss on why I think Attraction Marketing is a vital part of marketing. We will make an example of what happened to Bob, a common scenario which I am sure has happened to many of you.

The Excitement Of A New Business

Bob went to a home meeting and he decided to join a company, called X. He was so excited that he couldn't sleep and wanted to start sharing it right away. He made a list of everyone he knows, some of the people on the list are friends he met online. He started calling them the next day.

The Right Person At The Right Time

Bob called John. John is Bob's new Facebook friend. They met on Facebook a few weeks ago and had been chatting to each other about how they hate their job and want to start a new home business. The timing couldn't be any better. John really liked what he saw and he wanted to join the business.

More Research. Everything Is Online These Days

Being an analytical guy, John told Bob: "Bob, you know I like to check thing out properly before I do anything. Today is Saturday. I will do some research over the next few days and I will join you on Wednesday. Can you just email me your link?" So John went on the Internet to read about the company, the pay plan and various reviews.

The Leader

While doing his research, John found Joe. Joe is in the same company. Joe has a strong presence online. He has a fantastic blog with photos with his family, his nice house and car. He also has a lot of good articles giving tips on building a MLM business. John started to think: "Well, Bob is a nice guy. I like him. However, he is new to the business and I am not sure if he can help me achieve success in this business. Joe on the other hand is very successful. If I can follow the exact formula or strategy Joe uses, I can be as successful as him!" Well... guess who will John join?

The Painful Truth

John told Bob that he decided to join Joe. Bob was obviously very upset and angry. He might even quit the business.

Nowadays, this is what really how things are online. More and more people do not join just anybody. They tend to search online for the leaders and join them. So, in summary, if you do not start to increase your online presence and be the leader yourself now, you will find it hard to sponsor new distributor, no matter how much time and money you exert in marketing. Period.

Dr. Ket-Sang Tai is an internet entrepreneur and success coach who use the power of attraction marketing and web 2.0 to help people achieve success in their network marketing business. To find out more about him, please visit his [http://www.ketsangtai.com/attraction-marketing/]blog.

Article Source: [http://EzineArticles.com/?Bob-Doesnt-Do-Attraction-Marketing&id=3826371] Bob Doesn't Do Attraction Marketing

Filed under  //   bob   business   facebook   joe   marketing   on the other hand   what happened  

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