ProfitBrite

Building Your Cosmetic Practice

Start small and decide what procedures to promote and who will perform them - you or a staff member. Start by targeting procedures that are most requested by your patients. Botox, Soft Tissue Augmentation, Microdermabrasion and Chemical Peels are the more popular procedures to start with.

Get a Website

Today, if you aren't on the web, you basically do not exist. The easier you make it for new patients to find you and for patients to understand your capabilities, skills and services, the more likely they are to become patients.

Companies that specialize in medical marketing and patient communication services can help doctors bridge the digital divide with innovative "turnkey" website development tools that eliminate the excessive time and cost normally associated with website development - making it easier and more cost effective than ever for doctors to develop an interactive online presence.

A well crafted website can provide patients with vital information on the doctor, the practice, the services, and information that otherwise may be difficult or uncomfortable for patients to obtain by calling the office during regular business hours.

Spruce up your image. Patients came to your office to find out how you can help them. If you have newspapers and magazines in your waiting room, get rid of them. Patients can read them at home. Space is valuable. The average waiting room can tastefully display between 6 and 10 brochures. They should be for the procedures that will generate the most revenue. Display patient-friendly procedure brochures and Digital Presentations, situated throughout you.r waiting room and exam rooms.

Reach out. Most of your referrals will come from existing satisfied patients. Try mailing a practice newsletter or postcard announcing the new procedures available in your practice to all of your existing patients. After you have grown, you may wish to expand your mailings to a newsletter. Make certain that rel=nofollow [http://www.mjdpc.com/products/websites/]your website address is on every peice of literature and in every advertisement about your practice.

Manage expectations

Present good, realistic before and after photographs. Explain what the typical and not so typical recovery from the procedure will be.

Follow-up Be sure to see the patient yourself for follow-up visit. Remember one dissatisfied patient will tell ten friends and relatives while a satisfied patient may only tell one. Make sure they are satisfied at all costs.

The bottom line Choose a few procedures that you enjoy. Tell patients that you do them. Do them well. The referrals will follow.

Michael Dougherty is the President of MJD Patient Communications and has assisted over 4,000 physicians expand their practices during the last 35 years.

Article Source: [http://EzineArticles.com/?Building-Your-Cosmetic-Practice&id=5408139] Building Your Cosmetic Practice