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Buying a Website - How to Identify Good "Networks" of Sites

The first part of the network should be a site that generates a lot of traffic, but cannot convert well. This is one of the "poorly" monetized sites I suggested that you should look out for earlier. These types of sites should have a lot of permanent sources of traffic, should have permanent, inbound links, and should receive most traffic from organic SEO.

The second part of the network should be a site that converts well and is in the same niche, but does not receive a lot of organic search engine traffic. It is important to note that in both cases, you should attempt to verify the authenticity of the conversion and traffic claims independently and with the seller's documentation.

Separate, these sites won't sell well. Even a great product with a powerful sales page won't sell for much if there's no traffic coming to the site. And a site that generates a lot of traffic, but struggles to make sales of any kind will also suffer from the same problem. While the high traffic may give its price a boost, you can expect that it still won't sell for much more than 10 months profit.

Combined, however, these sites will sell for much more. This is why it is always a good idea to look for sites that could be added to your current network of sites; or sites that could be purchased to form a network.

Examples of possible networks include the following:

1. A niche social networking site and a related product. Often, niche social network sites draw tens of thousands of regular visitors, but do a poor job of closing sales. This is why it is often a good idea to combine them with at least one high-quality product site.

2. A high traffic site and a number of related, content sites. Often, high traffic sites make poor content sites. The reason for this is that the AdSense ads generated for them do not yield a lot per click. This is why it is often a good idea to send visitors from the high-traffic site to a large network of content sites that have AdSense ads that yield a lot per click.

Overall, if a site generates a lot of traffic, but does not look like it could be monetized by itself, consider purchasing it for a low price; and adding it to a network in which its traffic can be used to make sales.

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