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Do Small Businesses Need Websites?

Do Small Businesses need websites to survive in this technology driven society? If they do, should the sites be professionally designed and optimized regularly? Or, will the old-fashioned tried and true methods of word of mouth, print media, phone books and directories offer them more business than they can handle? There are certainly variables which should be considered regarding the type of business, the location and whether or not the services or products offered are unique. Generally speaking however, is it necessary for a small business to build and maintain a website?

There are numerous directories all of which will offer different avenues of listing your business across the web, such as Superpages and Yellowbook. While these listings will probably make the phone ring, there are fees associated with each of them. The truth is, Any small business can spend a little time (and NO Cash) to have their business listed Online. They can sign up for a listing on Google Maps with no costs associated and will then appear when someone searches for the Category and location which they have indicated in their business profile. Even if they do not have a website at all, they will have a business listing with a phone number and location on Google Maps which, to be honest, is exactly how I tend to find most local businesses.

Now, back to the need for a website. A basic, static site with a few industry specific images, a list of services or menu with some sort of fee structure and maybe a few other blurbs about the business is inexpensive and they will benefit from that Online Presence. The business listing on the Maps Page will also support a link to the website.

Of course, a professionally designed website with someone watching it and updating the content based on keyword searches and the latest SEO techniques including Social Media Marketing and aggressive email marketing campaigns, certainly will provide quality leads for any business. While it will certainly not hurt, I just do not think that it is necessary for every small business.

Danny has a few passions in life which are too great for words or even photo's to describe. He believes however, that words as an art form, are the most efficient way to get the point across. Whether it be an ocean landscape at Sunrise or the plight of the small business reinventing themselves during the electronic age, His energy and depth for the subject is delivered through His words.
Please visit a new blog which He is hoping to develop... [http://whattheheckever.com/]http:/www.whattheheckever.com

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