ProfitBrite

Does Your Contact Form Work?

There are a number of things that websites regularly fail to address which can cause a massive proportion of their clients to fail to convert when they arrive at the contact form or page. Here are a few of these and how to rectify them.

Keep it simple

One of the biggest problems people find with contact forms on websites is that they are too complicated. If you were casually looking for quotes for conservatories or something, would you spend 10 minutes putting all your details in on one site when every other one you find only asks for your email address and your message? You should only ever ask for the bare minimum of what you need from them.

Links not working

With people generally looking to send off for a number of quotes from different websites in one sitting, if they come across one that has a broken link or won't let them send for some reason, they won't stick around to see if it will start working later and they certainly won't be back. Test every link yourself to make sure they are all working perfectly.

Reassure you customer

When a user arrives at your contact form, they will have a moment of hesitation as they try to judge if they can trust you with their details. Help them get past this by offering a reassuring message like 'We promise to keep all your information 100% safe and never pass them on to anyone else'. This simple message should increase your conversions.

Call to action

A 'call to action' is basically a message which demands an action from your visitor in the most encouraging way possible. It might say 'Get Your Merchant Account Provider Quote Now' or 'Start Your Payment Service Provider Today'. This gives them one last little push that should see them click that button or follow that advice to reach a goal.

Give alternate contact details

Finally it is important that you offer alternative contact details in case your form isn't working, and that you try to include your address if possible as this helps customers to feel reassured that you are a real company with a real office and not just stealing their details.

Sam Qam is a conversions specialist. He has recently worked with a [http://www.lancorepayment.co.uk/merchant-account-provider/info_17.html]Merchant Account Provider who needed help improving their [http://www.lancorepayment.co.uk/payment-service-provider/info_14.html]Payment Service Provider sign up process.

Article Source: [http://EzineArticles.com/?Does-Your-Contact-Form-Work?&id=5896865] Does Your Contact Form Work?