Apr 1
Growing a Profitable Melaleuca Business
Melaleuca is a network marketing business that provides a representative a portfolio of health and wellness products that are comparable or exceed to the equivalent national brands in quality and pricing. Melaleuca is a great company that has a track record dating back to 1985 and has received many public awards and accolates for both CEO Frank VanderSloot and the company itself. The Melaleuca opportunity is one that isn't easily rivaled, as they provide quality consumable products used in everyday life, resulting in frequent re-orders and upsell opportunities. Some challenges that Melaleuca has is in the company marketing plan presented to new representatives. The average representative will be asked to refer friends and family to the business by asking them to "change stores." While in reality, that is all that's being asked, they don't seem to explain how to overcome some of the prospects skepticism. Let me illustrate the challenge with that marketing approach, which while it can be effective, it isn't for the average distributor. Let's imagine that you are having happy hour with your friend, and he comments "Have you seen the new movie that just came out? If not, you should go as I think you'd like it." Most people in that scenario would consider going to see the movie. Now, imagine the exact same scenario as above, but your friend also owns the only movie theater in town. Now when your friend recommends a movie, will your reaction change? Most people will be a little skeptical of the recommendation, as their friend benefits monetarily regardless of whether the movie is blockbuster hit or a flop, as long as people pay admission. The key to overcoming the above is to be able to demonstrate the value provided by your products and also market effectively to find people who have a want, need or desire for the products you have. Simply put, find a demand in the marketplace and fill it with supply. With the proper marketing plan to ensure a consistent stream of prospects, the Melaleuca brand and opportunity can provide a formidable business earning opportunity.Craig Dorry is a skilled network marketer who helps others learn the "art and science" of marketing. To learn more about how to effectively grow your Melaleuca business get a copy of our free report at [http://www.700repsinsiderreport.com/melaleuca]Melaleuca Insider Report or contact Craig at 919.816.2729. Article Source: [http://EzineArticles.com/?Growing-a-Profitable-Melaleuca-Business&id=3995142] Growing a Profitable Melaleuca Business
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