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Home Business Blogging - The 2 Biggest Reasons You MUST Have a Blog for Your Business

In this article we are going to take a quick look at why I truly believe that the businesses who will survive, thrive and prosper in the next decade will be doing so with blogs more-so than any other brand and business building instrument, and why I believe it is so critical that YOU have one as well.

Here are 2 SPECIFIC reasons why BLOGS are critical to your business, and your brand in 2011 and beyond.

1 - They are TRANSPARENT

Said differently, they HUMANIZE the business of doing business. They allow you to show off your ethos, your ideas, your IDEALS and the reasons you do what you do in a way that everybody can read, understand and engage with, without having to feel like they are reading a brochure, or a PR campaign instead. It also leverages the playing field, and allows small businesses who use creativity, compelling content and grass roots marketing to build COMMUNITIES of people who will engage with, interact with and participate in your vision FAR more deeply than a static website would. For example... allowing and encouraging your readers to comment, and share your content is one of the very BEST ways to leverage the "crowd" to build your community, extend your reach and build your business WITHOUT having to write an extra word. (and strictly through word of mouth advertising to boot)

2 - They are Search engine friendly

A blog is simply a GREAT tool for search engine optimization... period. They are, or at least should be updated often, and by definition are chronologically oriented in a current event, new worthy kind of way that's been a pretty important factor in all of the recent updates made by the search engines in how they prioritize what is most relevant NOW. If you can leverage what's going in your industry, or even in the world around us all into your blog posts and content creation process, you can PIGGYBACK off of real NEWS to get surprisingly fast positioning in the search results on some pretty important phrases... especially if you are strategically thinking about your business, and your brand in the broader context of what is happening in both the WORLD, and your "local" marketplace as well.

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