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How the Internet Changes Things

Compounding the issues is the fact that not all scammers are in it for the short run profits in the real estate business. Short-runners aim to spread their scam as far as they can (email is a godsend in that business) and strike indiscriminately in hopes of catching enough suckers with their unrefined con. But the mass audience of the internet world also benefits longer-running investment scams such as Ponzi schemes.

And even legitimate real estate operations freely exaggerate claims and use eye-grabbing tactics that are usually associated with used car salesmen and ads for pornography, making ludicrous claims of millions in profit with no effort. They are so ridiculous that no one would believe them-but sometimes, a more curious investigator might choose to look further. Then the advertisers support these shock tactics with a more legitimate-sounding sales pitch.

The idea is to get people to let their guard down and make their second pitch seem more plausible than if the pitch had been delivered at the beginning-a tactic known as the "big lie." We will see these tactics quite frequently as long as the internet remains unregulated and unmapped. Only a mass change in consumer preferences-in other words, only if these tactics stop working-has any chance of stopping scammers.

By Ashlee Pannell: A [http://www.nuhomesource.com/]Dallas Real Estate Broker, With Nu Home Source Realty a [http://www.dallas-county-texas-real-estate.com/Dallas.php]Dallas Real Estate Company. We are Home of the 20% Commission rebate to most of our buyers. Ask about our bucks for buyers program.

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