How to Analyse Your Competition (And Know If You Can Beat Them)

So how do you know if you can rank for a keyword or not? Let's say you're about to create a brand new site and you're going to be writing all of the content and creating all of the links yourself.

You've gone and fired up Google's keyword tool and you've found a bunch of keywords that you're interested in pursuing. What next?

Look at the first page of Google's search results. Do the sites ranking on this page have the keyword you want to rank for in their titles? Do they have it in their URL (particularly as their domain name)? Are many of these pages sub-pages (i.e. pages that are not the homepage) or homepages? If the answer to most of these questions is 'yes' more often than not, than you may want to avoid that particular keyword. If the keyword passes these tests, check out the Page Rank of each of the top 5 sites in the listing. Ideally you want none of them to be above a Page Rank of 3.

Now, I know I'm not being entirely scientific here, but you have to almost develop an instinct or a feel for which keywords are 'rankable'. This might sound a little odd, but it's a knack that you'll develop over time (as I have) with enough experience).

Obviously no ranking is every guaranteed (there are too many variables to contend with) and you should always have patience with your site. Good rankings will never happen overnight. In fact, many experts believe you may need to wait up to a year before your website really hits its stride.

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