Finding great joint venture partners can bring a waterfall of sales through your doors. The relationship is generally a win/win, because both sides make a lot of money from the transaction while providing a valuable product for their customer base.
How do you actually meet joint venture partners? Here are a few proven strategies.
=> Meet a Them In Person
Meeting JV partners in person is by far the most effective way to go. Who would you trust more? Someone you know personally, or someone who called or emailed you?
Someone's customer email list is often their most closely guarded business asset. Unless they have absolute trust for you and your product, there is absolutely no reason they would just hand that over.
Meet the real people behind the email lists. Meet them at industry conferences, trade shows and local meetups. Meet them at both internet marketing oriented events and at events targeted towards your specific industry.
Once you meet someone who you have potential to do business with, stay in touch with them. You may not work out a deal right away, but that relationship could prove to be very fruitful in the long run.
=> Calling Up Potential JVs
On the other hand, you may want to reach out to a potential JV partner when you haven't met them in person yet. The best way to do that is to pick up the phone and call.
There are few things with less credibility than a cold email out of the blue. A warm voice on the other end of the phone carries much more credibility than an email.
Before you call, try to get at least preliminary conversion rate and EPC (earnings per click) data. Don't call someone up and try to test your salesletter on them.
Instead, tell them "If you send me X people, you can expect X amount of sales and X dollars."
=> Create a JV Launch
A powerful technique for getting super affiliates to promote your product is to create a JV launch.
A launch is when you get as many affiliates to launch your product for you, all at once.
Often times a contest is involved. The first place prize might be a top of the line laptop, second place might be an iPad and third prize something else.
Believe it or not, affiliates that are earning $2,000 a day or more will still pour in their resources to win this $2,000 laptop - Even though they make that much in a single day.
Why? Because they're competitive and like to win. Use this to your advantage by creating a contest, pitching top affiliates against one another. You'll make much more than the cost of your prizes.
These are just a few ways to get JV partners for your online business. The bottom line is this: There is no magic pill or method to getting JV partners. Instead, go out there meet people and make contacts. Get people to trust you and believe in your products. Then, ask for the JV deal.
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