I get asked so many times about how one can hire a quality web analytics consultant. Here is my secret recipe.
Threaten Yourself:
When hiring someone you need to be open to the possibility that he/she may be smarter than you, have better ideas than you and occasionally demonstrate how dumb you and others in your company are.
What is web analytics? It is about making and proving sound and rational business decisions. They will prove whether these business decisions are good or not. If you fight or disagree with this quality web analytics consultant you will look foolish.
If you see them as someone who can make your company better then you have a recipe for success that will build a company culture that respects and attracts great talent. Always try to think about what you are trying to accomplish with this quality web analytics consultant.
Do not hire him/her if you just want someone to run reports and play assistant to people who need data. Don't make data puking a career. No quality web analytics consultant would want that job and if you did they would end up leaving or make you look like an idiot in front of your staff.
Now you should have some data entry people doing such jobs but do not make the quality analytics consultant do it. First of all the salary structures are not the same and also your company will look good in the eyes of your customers when they see that you have such people there.
It should be business first data second. Make sure they are passionate about the core concept when it comes to how cash flow is generated
The industry for web analytics is a formidable one. Every business should acknowledge the importance of such and make sure they hire the best they can. Carrying on from what i just said above but in a different way, one needs to find a good personality for their organization. If you are a bunch of potheads do not hire a smooth operator. If you are like most companies with a good mix of personalities, figure out where you need wins when it comes to a quality web analytics consultant, knowing that their competence will more than make up for personality mismatches.
Rodney Akomas is an Inbound Marketing Certified Professional who helps Local Businesses get found online by their local target market. For a FREE Internet Marketing Kit, FREE Website Redesign Kit and FREE Report visit [
http://www.localbizwebmarketing.info/blog]Small Business Marketing
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