How to Introduce Your Baking and Get Customers

Have you found the perfect product to bake? If the answer is yes - then the next ingredient to a successful home baking business is customers. Where will you find your customers?

Think About Who You Know
Think about where you go and what you do on a regular basis. Who do you run into while you're out and about? This could be family, friends, your hairdresser, social clubs, ladies clubs, church family, nurses, realtors, doctors, librarians, your insurance agent, midwives, neighbors, former co-workers, your spouse's co-workers, etc. Soon-to-be customers are everywhere you are! They will be thrilled to find someone who will provide a great product at a great price and make it convenient at the same time. And talk about freshness! They can't get freshness like that just anywhere!

How will you introduce your products?
Bake samples to introduce others to your new baking business. Tell them you are beginning a new bake-at-home business and would like their opinion on your new products. If you are uncomfortable just taking them in to the business you could ask them if they would like to see them. Be prepared to tell them how often you are going to bake (1 time a week, only on holidays, every Friday, bake to order, etc.) and how far in advance they need to place their order. The most effective way to sell your product is to let them see, smell, and taste what you are going to sell.

Be sure to ask them to consider letting you do their baking. Many will say yes. Soon you will have to decide what your limits are and how much baking you want to do.

Another way to get customers is to offer to make shower or birthday cakes, etc., as your gift. Soon word will get around that you do cakes.

If it is your turn to bring sweets to the Sunday morning coffee hour or ladies tea, make sure you bring your best. Everyone will want to know where you got your sweets. Tell them you made them and sell them in your baking business. You probably will not have to tell them they will be asking you. Let them know if they ever need something special you will be happy to make it for them.

You might want to sell at a local flea market. Be sure you know the rules of the flea market, as some do not allow this. The rules also change so check back every few months if they do not presently allow it. Selling at a flea market can be quite successful. If you want to do this and develop a customer base you should be there regularly - like the first Saturday of the month, or every Saturday. Soon they will be looking for you! Be prepared to have cards with your contact information on it for when they ask you for it. I would suggest including some individual goodies for flea markets and craft fairs as well as your usual items. My eleven year old daughter recently made up a large batch of 6-inch chocolate chip party cookies. These were undecorated and bagged in everyday storage bags. She sold every single one of them within an hour.

Using these and many other ideas I share in my book you will soon have plenty of customers for your delicious products.

Happy Baking,
Reda

Reda Redding has successfully operated a home bakery business from her home while raising her large family. She wants to help you get started baking for profit right from your home kitchen. For information on how to get started today visit http://www.bakingforprofit.com or email your questions to [mailto:bakingforprofit@gmail.com]bakingforprofit@gmail.com

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