How to Put More Personality Into Your Online Business

Does your website come across as entertaining, informative and personal? Or does it still come across a little dry? Why is it important to add more personality to your site and how do you do so?

Why People Do Business With People They Like

There's a popular business saying in the world of networking: "All things being equal, people prefer to do business with people they like. All things not being equal, people still prefer doing business with people they like."

Why is it so important that your readers actually like you, rather than just glean useful information from you?

For one, people will spend far more time with people they like than information sources. Compare for example, how much time you spend on Facebook versus how much time you spend on About.com.

You're much more likely to learn something useful from About.com - But your friends are on Facebook!

People who like your site will come back time and again. People who just want to get a piece of useful information from you will come to your site, learn what they want and leave.

Be Unapologetic About Your Style

Whatever you do, don't tone down your sense of who you are just to try and appeal to the widest audience. This is a surefire way to fail online.
Instead, be absolutely unapologetic about your style. Be who you are, crisply and clearly. Allow your personality to come through.

Many Will Love You, Though Some Won't

It's natural to try to be liked by everyone. Unfortunately, trying to please everyone is a surefire way to suck all the personality out of your business.

The truth of the matter is, if you really allow yourself to be yourself, the people who are actually drawn to you will flock to you. On the other hand, some people will be polarized away - And that's okay. They really weren't your target audience anyway.

Instead of trying to please everybody and really making an impact on nobody, speak from who you are and talk to the people who would genuinely want to connect with you anyway.

Try Telling Stories!

One great way to add personalities into your writing is to tell stories, especially stories from your own life.

Stories contain emotions, personality and educational lessons. In many ways a story is the perfect package: It has everything you need to really connect with a reader.

A great story has two main elements: Emotion and a lesson.

Make sure that when you tell your story, you're taking your reader on an emotional journey. The more you can use descriptive emotional words to draw the reader in, the better.

Then tell them how the story relates to their situation. Make sure that they have a concrete "take home" message by the time they're finished reading.

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Filed under  //   anyway   business   facebook   how do you do   people  

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