Mar 24
Share a low point in your life... one that you have overcome. Share your journey and your successes. Your ideal client will connect with you and be inspired! It might be a weight problem, financial challenges.... basically, where you hit "rock bottom" and how your life turned around. What is the urgent, pressing problem you are addressing for them... and how you found the unique solution that no one else has. Keep it personal and don't be a salesperson.
Share your vision... why you're doing what you're doing. What will happen is that your ideal client will feel a strong connection to you. They're going to say, "I feel the same! Show me how I can be part of what you're doing!"
Share a clear call to action... whether it's your free gift, a newsletter, or whatever you want them to do. You want them to opt-in so that you can continue connecting with them.
Use BOLD to stand out. Break up your text. Use short paragraphs. People like to skim and if there is a lot of text, long paragraphs, and complex wording they're going to check out early and not read through. Mix a few photos in. This is true for all online writing, by the way! Now, here's the only hard part... If you're like many people, writing the story of you is a little tougher than writing about someone else! The majority of people strongly dislike writing about their own lives. Do you feel uncomfortable writing about your life? Does it seem like a daunting task to begin putting the pieces of your life together in such a way that you are genuine and real to others without being embarrassed? The biggest challenge I have been hearing from my clients is that they feel their story is not interesting... or that if people really knew them it would turn clients away. My recommendation is to hire a professional copy writer who specializes in life stories. Building trust online is essential and learning how to properly share your life story is a vital component to online success!For more information and resources to help you start on the journey to writing your life story visit [http://SusanMcKenzie.org]http://SusanMcKenzie.org. This website was designed to help you preserve the golden nuggets of your valuable life experiences and to craft your stories into a gorgeous full-color Life Story Book that will certainly become a valuable family heirloom to be shared with the next generation... a living family legacy. Susan D McKenzie is passionate about families - constantly learning and seeking ways to help heal the heart of the family. She writes articles, memoirs, personal essays and loves to mentor people of all ages in the art of storytelling. Article Source: [http://EzineArticles.com/?How-to-Share-A-Compelling-Story-of-You-On-Your-Webs...] How to Share A Compelling "Story of You" On Your Website
How to Share A Compelling "Story of You" On Your Website
Your clients want to know you. In the offline world, you would invite a good client out to lunch or coffee, and in the online world you can do almost the same... even better! Building an online business in today's new economy places you in a highly competitive marketplace, yet those who understand how to enjoy rapport with their clients will prosper. Building relationship and trust online takes time and effort but you will be rewarded richly! Establishing rapport is best done in relational story form. Your auto-responders, newsletters, and blog posts should all be written in a relational form, as if you are talking conversationally to your ideal client in their own language. Would you like to know how to set yourself apart from all the hundreds of thousands of online competitors? Knowing how to craft a compelling story about you (not just your products, services, and business) will give you the edge over other marketers in your niche. There's a common saying, "Facts tell and stories sell." In the New Economy nothing could be more true! Stories are the relational super glue that bond families, marriages, organizations, and nations! Here are some key tips in crafting a compelling "story of you" online: Let them see and/or hear you! You can use videos, audio, and photos to offer clients a peek into your world. People want to see your face and they want to know who you're connected to and what you're interested in. It's kind of like inviting them into your kitchen for coffee. This is part of your brand. Share from your heart... be unique! Don't be an "imitation" of someone else, no matter how much you wish you were! It just won't come across as genuine and you will turn clients away. Share your unique selling proposition: What is the reader going to get from visiting your site? Be direct. What is the problem you are solving in a way that sets you apart from everyone else? Include the "story of you"... a brief life story: Today's best business coaches, such as Sandi Krakowski and Dani Johnson, begin their seminars by sharing their life stories. It's normally very brief and to the point... no fluff! The purpose is to come alongside your client so she can identify immediately with who you are and will be open to embracing what you have to say. Include a few key points about your life. Be transparent. You don't have to embarrass yourself, but be real. Know what your ideal client is thinking about, talking about, and is wanting. Talk about those things in your own life story and you will build instant rapport. Let them know you understand how it feels to be in their shoes!Share a low point in your life... one that you have overcome. Share your journey and your successes. Your ideal client will connect with you and be inspired! It might be a weight problem, financial challenges.... basically, where you hit "rock bottom" and how your life turned around. What is the urgent, pressing problem you are addressing for them... and how you found the unique solution that no one else has. Keep it personal and don't be a salesperson.
Share your vision... why you're doing what you're doing. What will happen is that your ideal client will feel a strong connection to you. They're going to say, "I feel the same! Show me how I can be part of what you're doing!"
Share a clear call to action... whether it's your free gift, a newsletter, or whatever you want them to do. You want them to opt-in so that you can continue connecting with them.
Use BOLD to stand out. Break up your text. Use short paragraphs. People like to skim and if there is a lot of text, long paragraphs, and complex wording they're going to check out early and not read through. Mix a few photos in. This is true for all online writing, by the way! Now, here's the only hard part... If you're like many people, writing the story of you is a little tougher than writing about someone else! The majority of people strongly dislike writing about their own lives. Do you feel uncomfortable writing about your life? Does it seem like a daunting task to begin putting the pieces of your life together in such a way that you are genuine and real to others without being embarrassed? The biggest challenge I have been hearing from my clients is that they feel their story is not interesting... or that if people really knew them it would turn clients away. My recommendation is to hire a professional copy writer who specializes in life stories. Building trust online is essential and learning how to properly share your life story is a vital component to online success!For more information and resources to help you start on the journey to writing your life story visit [http://SusanMcKenzie.org]http://SusanMcKenzie.org. This website was designed to help you preserve the golden nuggets of your valuable life experiences and to craft your stories into a gorgeous full-color Life Story Book that will certainly become a valuable family heirloom to be shared with the next generation... a living family legacy. Susan D McKenzie is passionate about families - constantly learning and seeking ways to help heal the heart of the family. She writes articles, memoirs, personal essays and loves to mentor people of all ages in the art of storytelling. Article Source: [http://EzineArticles.com/?How-to-Share-A-Compelling-Story-of-You-On-Your-Webs...] How to Share A Compelling "Story of You" On Your Website
