ProfitBrite

How to Start a Business Blog

Choosing a Platform

The first thing to do is to decide where to host the blog. WordPress is very popular and offers both a free version and a paid version. With either one, you get nifty plug-ins you can use to connect your posts to Twitter and Facebook, but obviously, you get more toys to play with when you choose the paid version.

On the other hand, there are a lot of free platforms you can use. Blogger, LiveJournal and others continue to add features that make blogging with them easier. I have had several blogs using Blogger, and what I like about it is how easy it is to follow their instructions.

A lot of websites offer blogs add-ons as part of their service. Weebly is one I have used and it offers both a free and paid version, but there are others you can use, as well, if you would prefer for your blog to be attached to your website and have the same look and feel that your website does.

How Often to Post

Once you have set up your blog, you need to decide how often you will post. Google indexes new content, so the more often you add to your blog, the easier it will be for readers to find you. Writing every day is likely to be your best bet, but if that seems overwhelming, consistency is even more important than frequency when it comes to your readers.

If they know they can count on you to post twice a week, and you do it, that will be far better than promising to write every day and failing to do so.

What I have seen a lot of bloggers do to make it easier to write every day and to invite reader participation is to designate certain days for specific topics or activities.

For instance, I created "Wednesday Wisdom" on a couple of my blogs, and on that day, I offer intuitive readings. I have seen others offer free gifts, quotes, videos, questions for reflection, and other things designed to make that day more fun for them and for their readers. If you are creating a food blog, for instance, you could have a recipe day or a "what's for dinner?" day.

In the next article in this series, we will look at how to get traffic to your blog.

For more information about starting a home-based business online or starting a business blog, go to [http://spiritpreneur.blogspot.com]Mompreneur Launch.

And check out my blog at [http://www.empoweringthehealerwithin.com]http://www.empoweringthehealerwithin.com.

Jeanine Byers Hoag is a certified holistic health practitioner, a tea entrepreneur, a write-at-home mom and author of the forthcoming book, The Life That's Waiting for You: Four Simple Steps to Identifying & Living Your Life Purpose.

Article Source: [http://EzineArticles.com/?How-to-Start-a-Business-Blog&id=4771984] How to Start a Business Blog