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How To Use Google Heatmap

In fact, large as Google is, most if not all its revenue comes from advertising, and it has invested heavily in making the information it gets from search terms, and all its other activities, available to people running their own websites, known as webmasters.

If you as a publisher have AdSense on your site, then the more traffic you have, the more people who come to your site, then the more likely they are to click on your Google ads, and everyone's happy.

Google has a very enlightened and definite self interest in helping you the webmaster get more traffic to your site, especially when AdSense is involved, and they produce a huge number of resources to help you make the most effective website you can build and attract traffic to.

One of their best tools available is what they call the Google heatmap. Any website that runs AdSense wants people to click on the ads and thereby generate profit for the publisher. What is often key to whether or not people click on ads is the layout and design of the site itself and the positioning of the ads themselves.

Google produce what they call a heatmap, which is essentially a dummy web page, broken down into the traditional layout of a page, covering header, footer, menu, left column, right column, main body etc.

On this dummy page they use a color coded system to show the user where the most effective places are on the page to show Google ads.

They know from their vast experience of running their ads where people tend to be drawn to click on ads, and where they don't, and this is what the heatmap shows.

It should also be noted that the heatmap is a guide, and Google would be the first to say that it is intended only for information.

As a publisher you should always feel free to experiment with ads to see what works best and where and why. Different sites do have vastly differing experiences and its not an exact science by any means.

Good Luck

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