Dec 23
In 2010, online networks highlighted the importance of social applications, programs, platforms, and features that drive revenue and ROI.
Nielsen Global has come out with some numbers on SM adoption.
Here are some of the latest numbers on this Space:
74% of the world's Internet population visit a social networking/blogging site
Social Media site visits average almost 6 hours monthly
3 of the 7 biggest brands online globally are social media: Facebook, Wikipedia and YouTube
Facebook has crossed 500 million subscriber marks a couple of weeks back. This is more than the entire population of North America.
Facebook has server with 175 billion display Ads, more than any other platform in the world!
Twitter also has started rolling out some quantitative easing features like promoted tweets but they haven't really come in with the hard sell just yet like Facebook.
It is important to produce content that enriches the user's online experience rather than just bombarding them with heavy messages. Thus, brands and businesses have started focussing in the indulgence of the customers as well.
Nowadays, Social Media is not restricted to chatting, making friends online, etc. It has diversified in many ways. Brands and businesses have understood the importance of social media and thus they have strategies for marketing the product online.
Don't use Social Media as a channel, think and act on media and marketing as social. Article Source: [http://EzineArticles.com/?Increasing-Importance-of-Social-Media-Over-the-Year...] Increasing Importance of Social Media Over the Years
Increasing Importance of Social Media Over the Years
Social Media is accelerating with a greater speed. We have seen an exponential growth in online media in 2010. Companies are investing in this form of media as it enables direct ecommerce.In 2010, online networks highlighted the importance of social applications, programs, platforms, and features that drive revenue and ROI.
Nielsen Global has come out with some numbers on SM adoption.
Here are some of the latest numbers on this Space:
74% of the world's Internet population visit a social networking/blogging site
Social Media site visits average almost 6 hours monthly
3 of the 7 biggest brands online globally are social media: Facebook, Wikipedia and YouTube
Facebook has crossed 500 million subscriber marks a couple of weeks back. This is more than the entire population of North America.
Facebook has server with 175 billion display Ads, more than any other platform in the world!
Twitter also has started rolling out some quantitative easing features like promoted tweets but they haven't really come in with the hard sell just yet like Facebook.
It is important to produce content that enriches the user's online experience rather than just bombarding them with heavy messages. Thus, brands and businesses have started focussing in the indulgence of the customers as well.
Nowadays, Social Media is not restricted to chatting, making friends online, etc. It has diversified in many ways. Brands and businesses have understood the importance of social media and thus they have strategies for marketing the product online.
Don't use Social Media as a channel, think and act on media and marketing as social. Article Source: [http://EzineArticles.com/?Increasing-Importance-of-Social-Media-Over-the-Year...] Increasing Importance of Social Media Over the Years
