Keywords, Search Terms and Keyword Tools
The internet is a word and image based reality. In our world existence is atom and molecule based whereas with the internet it is word and imaged based. However search bots are image blind so all that really counts is words. Point one:The Google keyword tool is designed and operated for their AdWords program. Google makes the vast majority of its income selling advertising space through its AdWords program. AdWords is for advertisers The Google keyword tool is designed for advertisers who are using the Google AdWords program to drive traffic to their offers and/or webpage's. Point two:
Almost every keyword tool available is based on and gets its data from the Google AdWords tool. What is traffic?
Traffic from the point of view of a website is visitors who open their webpage in a browser window. Targeted traffic is visitors who are interested in a particular keyword who open a website in a browser window. Generic traffic is search engine traffic which comes to a site based on a sites ranking in a search engine result for a specific keyword. Point three:
There are keywords and there are search terms. Keeping in mind that the Google keyword tool is advertiser based and that all keyword tools use the Google keyword tool and its data as their base consider this: Google keyword tool results for:
Bad credit auto loans: 22,200 local volume exact, 18,100 global volume exact.
Bad credit auto loan: 8,100 local volume exact 14,800 global volume exact. So if I am a lender considering advertising with Google I am offering loans (plural) and therefore my chosen keywords will reflect this goal. However if I am a web searcher with bad credit looking for a car loan my reason for choosing a search term is different from the lender who is choosing a keyword to advertise. I am looking for a bad credit auto loan (singular) This point may appear to be splitting hairs but the web surfer who needs a bad credit auto loan is the targeted traffic source that is the holy grail of internet marketing and what they type into a search bar is the holy grail of keywords/search terms. The web surfer is looking for a bad credit auto loan.
The lender is offering bad credit auto loans.
Google is offering their AdWords customer (the lender) a free tool to use.
Internet marketers are looking for free traffic based on words typed into a search engine, and using the Google keyword tool to find keywords to use in their online pursuits. All the above statements don't match the criteria for excellent keyword selection. Because of this it is of vital importance to use some grey matter when using keyword tools to select keywords to write content and optimize web pages.Christina NiBraonain is a free lance author who writes for various websites and blogs. You can access more information on bad credit auto loans here [http://badcreditautolease.com/bad-credit-auto-loan/]Bad Credit Auto Loan. If you are interested in keywords go to [http://earnfastmoney.net/search-terms/]Keyword Information for informative blog posts. Article Source: [http://EzineArticles.com/?Keywords,-Search-Terms-and-Keyword-Tools&id=4849174] Keywords, Search Terms and Keyword Tools
