Oct 22
How does it work? � Log onto your LinkedIn account as normal
� Select the 'More' option (on the left of the search function), which will highlight a drop down menu
� Click 'Polls'
� Select the 'Create a Poll' button
� Work your way through the instructions What's its purpose? This requires a bit of pro-active thinking as the options are pretty extensive. Here's a quick overview though: �To create an interesting news angle backed up by an illuminating statistic
�To find out more about a new market for a new product or service launch
�To appreciate a particular trend What edge do LinkedIn polls have on commissioned research?
�It's cost effective - it cost me $1.50 per answer, plus I was able to specify the number of answers I wanted returned - so in total, I spent $150 on a concrete survey question (in comparison, it cost approximately �200 for a simple yes/ no response from the same number with YouGove, Vanson Bourne and Omniboss, so clearly a cheaper option).
�It offers targeted demographics, which can be specified geographically, by industry, profession and even job title. For example, UK technology based marketing directors and business owners.
�This did actually deliver responses, I had over 100 answers in 4 days - how I don't know, another reason I'm annoyed that I didn't think of LinkedIn in the first place!. The ease of setting the parameters, then sitting back and waiting for the results to come in is a much brighter prospect than approaching people on the street.
�The data is categorised and analysed by the polling function, saving the manual trawl through Excel this normally requires
�Results can then easily be grouped by age, gender, position, and company size. The downside �The way the function is presented visually is a little puzzling - you might also find it difficult to survey those outside of your own network or the US of A - you are able to go outside of this, but it's not obvious by any means
�It took a few attempts to be able to categorise and break down the responses, but I go there eventually. How did it turn out? Over 30 hits, along with linkbacks to Foresite's website, so all in all, a good piece of PR: rel=nofollow http://tinyurl.com/37brtps Scores on the doors: 8 out of 10Heather Baker, Director of PR at TopLine Communications Article Source: [http://EzineArticles.com/?LinkedIn-Polling:-Lessons-Learnt&id=5203433] LinkedIn Polling: Lessons Learnt
LinkedIn Polling: Lessons Learnt
The LinkedIn Polls application is a great tool I tested recently as an experiment for our new client Foresite, a fantastic digital agency.How does it work? � Log onto your LinkedIn account as normal
� Select the 'More' option (on the left of the search function), which will highlight a drop down menu
� Click 'Polls'
� Select the 'Create a Poll' button
� Work your way through the instructions What's its purpose? This requires a bit of pro-active thinking as the options are pretty extensive. Here's a quick overview though: �To create an interesting news angle backed up by an illuminating statistic
�To find out more about a new market for a new product or service launch
�To appreciate a particular trend What edge do LinkedIn polls have on commissioned research?
�It's cost effective - it cost me $1.50 per answer, plus I was able to specify the number of answers I wanted returned - so in total, I spent $150 on a concrete survey question (in comparison, it cost approximately �200 for a simple yes/ no response from the same number with YouGove, Vanson Bourne and Omniboss, so clearly a cheaper option).
�It offers targeted demographics, which can be specified geographically, by industry, profession and even job title. For example, UK technology based marketing directors and business owners.
�This did actually deliver responses, I had over 100 answers in 4 days - how I don't know, another reason I'm annoyed that I didn't think of LinkedIn in the first place!. The ease of setting the parameters, then sitting back and waiting for the results to come in is a much brighter prospect than approaching people on the street.
�The data is categorised and analysed by the polling function, saving the manual trawl through Excel this normally requires
�Results can then easily be grouped by age, gender, position, and company size. The downside �The way the function is presented visually is a little puzzling - you might also find it difficult to survey those outside of your own network or the US of A - you are able to go outside of this, but it's not obvious by any means
�It took a few attempts to be able to categorise and break down the responses, but I go there eventually. How did it turn out? Over 30 hits, along with linkbacks to Foresite's website, so all in all, a good piece of PR: rel=nofollow http://tinyurl.com/37brtps Scores on the doors: 8 out of 10Heather Baker, Director of PR at TopLine Communications Article Source: [http://EzineArticles.com/?LinkedIn-Polling:-Lessons-Learnt&id=5203433] LinkedIn Polling: Lessons Learnt
