How to build a successful Mary Kay marketing organization? You have two challenges. First, you need good marketing skills to find customers for your products, and sell them with a profit. Second, you need to be recruiting, finding business builders who help you to expand your organization. Discover the three secrets to accomplish both with a proven business plan.
How To Market Mary Kay Products
In a good marketing plan, recruiting is a second step. You will learn how to market your product first, and then you are ready to help your new distributors. There are three marketing secrets that empower you to build a large base of loyal customers. First, you need a large audience. Second, you need a compelling message. Third, you need to deliver your message, invite a response and track your results. Let's look at these in detail.
For a large audience, you need to go outside of your warm market. Only a small fraction (2% at most) of your prospects will buy from you, so you need a large pool of leads to draw from. Using the phone and the Internet, you can reach thousands of consumers nation-wide. Consumer leads for a phone campaign cost as little as 20 cents a piece. This is secret number one.
The second secret is to find the right message. Obviously, your market audience and message must match. Your leads will be buying to get what they need and desire. Therefore, choose a key product and a major benefit, for example in the area of Mary Kay skincare, or fragrance products. Look to find a group of consumers who are likely to spend money on this benefit. Craft a compelling message that is focused solely on the major benefit, not the product or company.
The third secret is to deliver your message via phone or Internet and track the response. See how many people are actually buying from you, and if your revenue is covering your cost. In most cases, you will have to adjust and test your lead source and message, to make the numbers work.
Recruiting Mary Kay Consultants
This marketing approach is known as direct response marketing. It is the most effective marketing strategy for a small home business, because it will let your realize the full profit potential in your market. Furthermore, it combines the advantages of personal contact with the ability to handle large numbers of prospects. This makes it a perfect tool for a network marketing business.
As soon as you have found a profitable marketing niche, and are making money on a regular basis, you are in a perfect position to recruit new Consultants. Share your lead sources and prospecting scripts, and train her how to use them. Now your new recruit is able to duplicate your own success, and continue to add to your group volume.
As you can see, marketing in a Mary Kay business is based on numbers and proven marketing tools. Motivation and rewards are good, but they cannot replace good marketing practices.
Find out how to apply these powerful [
http://jubiell.com/mary-kay-marketing.php]Mary Kay marketing secrets to your business step by step, starting right from where you are. Click the link now for your free MLM marketing report and [
http://jubiell.com/]MLM training videos.
The "underground" strategies that are revealed in these reports and videos have generated more than $12,000,000 in profits, for home business owners just like you. Today, they are creating a new six figure earner every six months. Click the link now to find out how you can be next.
Article Source: [
http://EzineArticles.com/?Mary-Kay-Marketing---Three-Secrets-For-Success-With...] Mary Kay Marketing - Three Secrets For Success With Marketing Mary Kay
