If you're in network marketing, you will have heard the term "take massive action" multiple times. It's something people say all the time, so the meaning becomes weak.
Understand that I believe massive action is critical, but let's look at what it actually means. Success in network marketing requires a high degree of determination, diligence and persistence. And yes, you can call this massive action.
In case you haven't really thought about it, let's see what this term really means.
Let's take James as an case study. He's just started a network marketing business and is now a distributor for the first time.
Just like you probably were when you first got started, James is excited! Everything is fresh in his mind, he's thinking of all the possibilities and all the people he wants to share the opportunity with.
Let's see what it will take for James' success.
Well, action on a massive scale for one thing! But what does that really mean?
Let's step back and try to understand what really happens when someone joins a network marketing business.
For most individuals it is their first adventure into the world of business, entrepreneurship, or self-employment.
The majority of us arrive in network marketing having worked for someone else in an established occupation. And for many, the change to relying on their own initiative, drive and self-motivation is a significant test.
Once that initial excitement wears off, as some of the inevitable challenges surface, the new distributor must deal with his or her first real test..
Is this new distributor someone who has made a deep and meaningful commitment? Or is he or she someone who is just dabbling, just "seeing what will happen"?
So back to this idea of massive action.
One aspect is working on mindset. Does James have a success attitude? Has be been exposed to a list of great books and audio material to consume? His sponsor needs to give him some guidance in this area.
Is he willing to invest in his own learning?
What I'm assuming here is that James has set some very ambitious goals. He aims to be one of the leading earners in his organization. He wants to build a significant team in a relatively short time span.
This is where true massive action comes into play.
It comes down to a significant change in his thoughts, his daily habits, and maybe even his relationships.
Every waking minute must be focused on his new venture. Every activity, at least in the initial phases of his business growth, must be aimed at the activities that bring results. He will need to assume the mantle of leader and live and breathe it. His family, friends, and acquaintances need to see this new persona and come to understand that yes, James is serious about his business.
His entire demeanor needs to become that leader so people want to follow him. That new role needs to be evident in-person and online.
And as his organization begins to grow he must continue to grow personally as well.
James needs to schedule specific business-building time into each and every day. Time for prospecting, following up, mentoring his team, marketing, attending live events. It's not just calling one or two more prospects, it's about phoning dozens. It's not about dabbling in one or two marketing methods, it's about becoming a master at one, then moving on to master another. You get the idea.
That's what massive action really means.
So when you hear that term tossed about, think about this article.
Achieving success requires matching your actions to the size of your goals.
There is no way around this.
What do you want to achieve? Are you ready to match the size of your action with the size of your goals?
You're the only one who can decide.
For more business building tips and articles visit Kim Thornton's blog [
http://surgetosuccess.com/massive-action/]Surge To Success.
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http://EzineArticles.com/?Massive-Action---What-Does-it-Really-Mean?&id=4160553] Massive Action - What Does it Really Mean?
