Much has changed in the juice industry since the days of Tropicana and Sunny D. Driven to the forefront of the industry in part because of consumers' increased interest in health and wellness, MonaVie has positioned itself as one of the most well-known competitors in this growing industry. Still, many may question whether this new kid on the block is a major milestone in the burgeoning health and wellness revolution or just another scam aimed to cash in on the concern-du-jour of modern consumers.
MonaVie's product line relies on one of the most highly-revered "super fruits": the acai berry. This berry is one of the staple ingredients in MonaVie's juices and boasts some of the highest levels of antioxidants on the market today. Because of the popularity of the acai berry, MonaVie has begun to spring up in local markets across the nation through a grassroots-style effort.
This community-based popularity shows MonaVie's juice line is desirable enough for people to pitch it to their friends and family. At this point, a potential MonaVie distributor should consider whether they would be able to successfully reach an even wider customer base. On the one hand, this popularity cements the distributors perception of MonaVie as a great product, but it is also a type of distribution model that can potentially be a financial ceiling for them.
MonaVie distributors should know the solid product line gives them an advantage over more traditional companies. Still, a great product ought to be the foundation of a successful distribution business instead of a crutch that a company relies on to the exclusion of pursuing new avenues in marketing and other areas. By building off the success of the product and making a committed drive into new markets, distributors should be able to solidify themselves as leaders in their industry.
While it has remarkable staying power compared to the large number of competitors that flash briefly onto the scene, MonaVie does actually have two formidable competitors in the newly created health and wellness niche. Xango and Vemma present challenges to MonaVie's dominance and ought to be watched carefully.
Xango and Vemma utilize a second super fruit, the Mangosteen, to make their delicious products. In contrast to the acai berry's high levels of antioxidants, the Mangosteen helps neutralize free radicals in the body.
While these two companies represent a challenge to MonaVie distributors, there is a much more significant threat in potential competition from fellow MonaVie distributors. Distributors needs to work to distinguish themselves from every other marketer of MonaVie and make a clear case for why their team is the best to join.
MonaVie distributors have the ability to nip the entire scam concept surrounding their product in the bud if they take advantage of the wealth of free information available to them. Combining an excellent product with top-notch marketing techniques is always a solid way to maximize earning potential.
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