If you missed the first three articles in this series, you will want to go back and read those now.
We discussed ezine advertising in the last article, and how to come up with a good ad. Once you have that accomplished, you need to focus on where you send your prospects from your ads.
You Must Have a Lead Capture Page
I'm surprised at how many folks still don't do this. Chances are that your MLM company has a great looking web site for you. Maybe you even have your own affiliate site with them. Chances are equally as high that they don't offer any way for you to capture names and email address from your visitors. You MUST have a way to do that, or your advertising dollar will be wasted.
Most of us just don't buy when we first see something. That is why we need to capture our visitors info and follow up on them. This is where an auto-responder and a good lead capture (aka "squeeze page") come into play.
GIVE THEM SOMETHING TO FILL OUT YOUR LEAD FORM
One of the best ways to generate leads for your biz is to offer something of value for free. One of the best things to give away is information. An ebook, report, or manual. You might offer them a sample of your product. Just don't go broke in the process! There are a lot of folks out there who will take anything for free - and have no plan to ever buy anything from you.
Just remember, you need a web page that is going to capture info on your visitors - BEFORE you give them "The Rest of The Story".
ADD TO YOUR MARKETING
Once you have your solo ad campaign up and running, and your home biz is starting to show a profit, you will be tempted to spend the money - BUT DON'T! At first you should invest any income right back into your business. At this point, you may want to start trying some other ad sources.
If you are interested in advertising on Pay-Per-Click Search Engines see:
payperclicksearchengines.com
Pay-Per-Click works just like it sounds. You get listed in the search engine, but you pay each time someone clicks on your link. Instead of waiting to get listed on Yahoo, Netscape or other big engines, you can use a Pay-Per-Click and get listed right away - but you do have to pay for it.
There are other forms of Pay Per Click marketing these days. You will see that offer for Blogs, FaceBook and other social network sites, and many others. Remember to TEST all of your ads so that you will know where your best leads are coming from.
BUY TRAFFIC & GET FREE TRAFFIC
There are many traffic-type programs out there that will help you to get visitors to your site. In addition to earning free visits, most of them offer really inexpensive traffic that you can purchase.
Traffic programs normally work with Pop-Ups, and Pop-Under type ads. These are just ads that pop up when you visit or leave a web site.
Most people use pop-up blockers these days, so this type of advertising does not work as well as it once did.
With traffic type programs, you can earn free traffic by visiting other folks' sites. You can also earn visitors to your site by referring others to the traffic program. Do a search and you will find plenty of these types of programs.
TRAFFIC STRATEGY
Join several traffic-type programs and parlay the traffic into visitors and cash. One way to do that is to find ones that will let you advertise other traffic programs as your pop up (most of them give you an affiliate page or link) with them. Link them all together, and then buy some inexpensive visitors to get the whole thing rolling.
To link them, just have your affiliate page or traffic earning page with one program listed with the next one. Then enter that traffic program page with the next traffic program (they all ask you what URL you want to promote - you are just promoting another traffic program instead of a biz opp or M*L*M offer).
So one traffic program feeds another one, which feeds another one etc. If done right, this can all lead to a TON of visitors to your lead capture page, which is the last URL you will use in the chain.
These type of programs give you even more traffic as you sign up other free members into the traffic scheme. So by linking them all together you can be building a downline in each traffic program.
As mentioned, there are some great buys from many of these type programs for getting traffic to your site. While solo ads to the right ezines will pull much better, this inexpensive traffic is a good way to test your lead capture page's effectiveness (more on this later in the course).
If none of this makes sense to you, don't worry, it will soon. Just visit some of the sites and sign up. You can also just list your lead capture page with each program that you join, which is what you want to eventually do with all of them anyway. The above linking process just helps you to get a downline quickly in each program. Once you have a downline in the traffic programs, they will be earning you free visits to your pages as they refer others.
So even if you use the Traffic linking scheme above, you will want to eventually change your page with each program to your lead capture page. At that point, you will have an automated lead supply for your MLM biz.
HERE IS A SUMMARY OF THIS LESSON
When it comes to lead generation, just as in sales, it is a numbers game. Just do the numbers to get more traffic and leads. Have a follow-up system in place, and watch your MLM or sales-type program grow!
* 1) It all starts with LEAD CAPTURE. You need a Lead Capture page that has a high conversion rate. In other words, a high percentage of your visitors will take the time to fill out your form. SEND ALL YOUR TRAFFIC to this page first! Use this page in your ezine and other type ads too.
You also need an effective solo ad that will pull people to your lead capture page. If your ad is no good, you have lost before you get started.
Offer something free for filling out your form.
* 2) Solo ads to ezines are the best type of ezine ad to use in your marketing efforts. Choose ones that have to do with home biz or are related to the type of offer you have.
For instance, if you are pushing a Health product, you may want to advertise in Health-related e-zines. There are ezines on every subject imaginable, so no matter what you are trying to sell, there are e-zines and newsletters out there that cater to your market.
* 3) Generate and purchase some traffic with the traffic-type programs mentioned above.
* 4) Add other marketing techniques as your home biz starts to generate income. Don't spend your profits, at least not at first. You should consider investing Everything right back into your business and then some as it starts to grow. Once it is cash-flowing above and beyond your marketing costs, take a vacation, and then come back ready to do some more work!
Congratulations! By the time you get to this point in your marketing (you have initiated all the steps that we have talked about so far in this series) you will have probably quit your day job, and have joined the happy folks around the world who work from home! Now just keep it up, and keep adding income streams.
--Nothing will ever be attempted, if all possible objections must first be overcome.
-- Samuel Johnson
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Article Source: [
http://EzineArticles.com/?Never-Ending-Lead-Supply---Continued&id=4309411] Never Ending Lead Supply - Continued
