n the last article we talked about the state of conventional Internet Marketing systems, about how technical it is, about how the gurus mostly just play you, and about how the goal posts are constantly being moved by the big search engines. How does the average Internet entrepreneur keep up? Well, mostly you don't. You continue to fork over your life savings - $97 at a time. All that is about to change.
I've already talked about how we build a business based on the traditional Internet marketing model. We'll call it Internet Marketing 2.0. You build solid websites - populating them with valuable content. You become good at on-page and off-page SEO and you demonstrate daily human activity on those sites. In a few months, you will be sitting at the top of the pile! I tried an experiment with a friend a few months back. He's just a kid (35 years old) - part of what I call the "attention deficit generation - ADGs I call them. He wanted to be # 1 on Google overnight. I tried to tell him that it's just not going to happen. He walked away from the domain and so I played with it for a few days. I tuned up the graphics and re-worded the content so that it was keyword rich.
I included proper "alt" tags on all of the graphics. I made good use of white space and I put the opt-in box above the fold. Twice a week I made a few content changes on the site. I used Google Alerts to find me the blogs and forums that talked about my niche market. Every single day I visited 10 of those blogs or forums and made contributing comments - leaving my URL in the author resource box or signature block. After three months this website ranks #1 on Google out of 11.2 million sites. That is nice but let me give you a few statistics that really put this situation into perspective.
A recent study was released showing the click habits of those visiting Google's first page. I was totally blown away to find that in the advertising block at the top only 2-3% of people clicked on those links. The #1 spot achieved between 31 and 45% of the clicks! And every single one of those clicks is FREE! the right side bar ads received a paltry 1% of the clicks.
I called my friend on his attention deficit device and told him to go search Google for his niche market. He was absolutely shocked. I told him that now that it is at the top, he'd better go put some product on it so he can start making money!
I have perhaps oversimplified the SEO parts here in the interest of brevity, but most of it is there. There are a few other techniques I used that help out a lot too.
There are an estimated 1.1 billion people on the net searching every day. If you have a passion, I'm betting that you can get a tiny little piece of that action without too much blood, sweat and tears. I hope to tell you more about how to achieve that in the coming weeks.
Nick Walsh is a professional researcher and information technology analyst with 30 years experience in alternative health care, strategic information technology, and entrepreneurial development. Nick maintains several blogs on alternative health care, anti-aging, green energy systems, technology, and internet marketing in general.
Nick has been a successful internet marketer since 1996. Consistently reviewing the internet marketing industry, Nick is always up to date with the latest successful internet marketing tools and resources.
Nick works from his home in Vancouver, BC.
http://www.siliconcentral.net
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