SEO: What Does It Mean?

If you're new to Internet Marketing you may have come across the term SEO. You've probably even wondered what it means and what it's about. Like you, I was quite bewildered by the term when I first begin to look at Internet Marketing as a way to make money online. In this brief article, I would like to give you some basics of SEO, also known as Search Engine Optimization and the reason why it is so important to anyone doing business online.

What is Search Engine Optimization?

Search Engine Optimization basically centers on keyword research. There are many different keyword analyzers that you can use to help you in this process. Google has a free keyword analyzer tool. Just do a search on Google to find it. In order to drive your website to the top of the page rankings, you have to use the right keywords and ultimately these keywords will drive the right traffic to your site in order for you to make sales. Without driving traffic to your site, the chances of you being successful are zero to none.

Strategic Placement of Keywords

It's important to place your keywords in strategic places throughout your site. Try putting keywords in your title tag of your post or webpages. Also, try to put them within the article/post about 3-6 times.

On-page Optimization, Off-page Optimization and Back Links

Two common terms that you will most likely encounter in Internet Marketing are on -page optimization and off-page optimization. The difference between the two can be summed up as follows: On-page optimization refers to things that you can do on your web page to better promote traffic to your site. An example would be keyword research, putting links in your articles optimizing your title tags, headlines, sub headlines within your article. Off- page optimization refers to things that you can do off your webpage to drive your page rankings and increase targeted visitor traffic to your website. An example of this would be building back links. The term back link basically happens when a link from another site links to your site. Back links are another way to build your sites search popularity. This can be done by using social bookmarking sites. Two such sites are Social Marker and Only Wire. Once set up, these sites will generally send your article to multiple sites with the click of your mouse.

SEO is very important to any successful internet business. Blending the right mix of on-site and off-site optimization, as well as evaluating, re-evaluating and utilizing the right mix should drive your SEO search rankings to the top.

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