While Market America's founder, James Ridinger, created a company that uses consumer trends and target market surveys to select products that are seen as being in " high demand" for their web site, their marketing methods for new distributors still rely on the old fashion "friends and family" methodology.
If you are seriously considering a business venture with Market America, I suggest you give the following 3 step plan some serious consideration also.
1. Know Your Customers and Your Products:
Just as the company is targeting the products they are offering, you too want to target the people who are interested in these products. A successful Market America business person will have an intimate knowledge of the MA web site, stores, and shopping patterns of the people visiting those stores.
Almost everyone shops, and those "trendy" shoppers are among the most sophisticated of shoppers. They will know all the best prices from all the local stores, and they will be looking to you to provide them not only great prices, but good service. You need to know your customers, and the products, so you can be the "expert" when it comes to answering their questions.
2. Position Yourself on the Web, Not your Product:
With your friends and family, your "trust" as a person was, to an extent, already there. Now out in the internet world, you need to create this trust with your clients. Your web site needs to display a confident and trustworthy person who is there to help the prospect find great deals every day.
Good Market America people will start developing a trust with their prospects as soon as they begin to deliver good quality and good service with their products. All it takes is just the opening of the door with one simple purchase, and then another... until... Whichever group of shoppers you target, let you passion for help them with good service shine they, and you will indeed gain their trust and confidence
3. Leave the Business Opportunity Behind:
The more sophisticated the shopper, the more time they have been pitched on a "business opportunity". The best way for you to "kill the deal" is to start off with YOUR opportunity. Unless you are 500% sure the person has only 1 interest (business) you need to create that professional bond with the first, before you play that business card.
After that bond has been created, that may ask you a question, something similar to " "what do you get out of this"? Now take out that business card, as they may be ready to get a "piece of the action" for themselves. How many people have asked your permission to join your business? Successful Market America marketers will tell you this happens to them day after day.
In Conclusion:
These 3 steps are very easy simple, but may require some additional skills you do not currently have. Especially when thinking about that web site, you may want to reach out and get some professional help.
Many Network Marketing Training companies will work with you on the mechanics of network marketing and the psychology of network marketing. These are very important concepts when developing a web site. You may even ask them to an outline that you have made about your web page and create that page for you.
If you will follow these 3 steps (and remember to turn away the local "computer whiz" and replace him/her with a professional), a very successful Market America business can be found just down the road.
Patrick Logan is an internationally respected business coach to Network Marketers and Small Business Owners with over 40 years experience. To find more about Patrick see [
http://www.add3repsdaily.com]Success IN MLM's.
You can contact Patrick personally:
217.670.1597 (office)
217.820.9620 (mobile)
[mailto:
patlogan100@aol.com]
patlogan100@aol.com
To learn more about developing a significant and profitable Market America Business see [
http://www.add3repsdaily.com/marketamerica.html]The MLM Insiders Report.
Article Source: [
http://EzineArticles.com/?Success-in-Market-America---3-Steps-to-Having-a-Suc...] Success in Market America - 3 Steps to Having a Successful Market America Business
