Home Business Tips - Are You Stuck Behind The Eight Ball?

Okay home business owners...here's a question for you. Are you stuck behind the eight ball? I'll let you think about that question for a minute and then I'm going to tell you a little story. You might not get the significance at first but after a little thought, I am sure that it will hit you over the head like a sledge hammer. Keep reading if you're curious as to where I'm going with this one.

For starters, those of you who aren't exactly sure what the saying "stuck behind the eight ball" means, it basically means that no matter what move you make in regard to your business, you're not likely to come away with a positive result. You're simply stuck in a lousy position. Usually, what you try to do when that happens is pick the lesser of two evils. Okay, now the story.

So I'm running this special sale and emailing my list and somebody brings up a point that because the sale is for multiple items over the course of multiple days, people who weren't on my list on day one wouldn't have the opportunity to buy that item at the reduced price. I never thought of that, but they were right. This left me with a no win situation.

If I allowed people who weren't on my list on day one to purchase day one's product, it wouldn't be fair to those who WERE on my list that day who bought the product on the day of the sale, thinking that the next day they wouldn't have that opportunity. On the other hand, if I didn't allow those new list members to purchase, it's a really bad way to start off somebody on your list...ticking them off right from the start. This is likely to leave a bad taste in their mouth resulting in them either never purchasing from me or leaving my list altogether. Yes, I was certainly in a pickle.

So what did I do? I made a compromise. I ran a sale for one extra day for ALL the items but at a slightly higher price than on day the item first went on sale. This made the people who DID buy on the original day still feel that they got the best deal and at the same time, allowed the newer list members a chance at some discount. No, they wouldn't be totally happy as they didn't get the lowest price, but they did at least get a bargain.

Sometimes, you can't make a good choice no matter what you choose. When that happens, you have to think about what would cause the least amount of harm. If it's a choice between doing harm to you (losing money) and your prospects (losing out on a deal) then you MUST choose your prospects. In the long run, no matter how much money you lose in the short term, if you tick off your prospects, you're going to lose even more money down the road.

So think about your prospects first and yourself second. If you do that, getting stuck behind that proverbial eight ball won't be so bad.

To YOUR Success,

Steven Wagenheim

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Article Source: [http://EzineArticles.com/?Home-Business-Tips---Are-You-Stuck-Behind-The-Eight...?&id=6030475] Home Business Tips - Are You Stuck Behind The Eight Ball?

Filed under  //   ball   behind   business   eight   no matter what   on sale   sale  

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What Pinball Can Teach Us About Web Strategy

I used to play the silver ball. From Soho down to Brighton I must have played them all. Well, actually I've only played pinball a handful of times but this post gave me a chance to riff lyrics from The Who, so I couldn't resist being dramatic. I do love a pinball machine, however. They're tactile and responsive; You feel part of the machine. The ball is unpredictable but if you hit the right places it increases momentum and triggers additional events, more balls, more bang and more feedback. This got me thinking that pinball is a bit analogous to website strategy and social media integration.

Pinball games are like website ecosystems - Think of the silver ball as a website visitor who is traveling around the interweb. They may have a destination or objective in mind but how do they get there and how many touch points will earn points? What touch points will keep them coming back and how can they all be tied together to really light things up? An effective web strategy that integrates social media is much like a well designed and well played pinball game. Think of the bumpers and discs in a pinball game as your social media spaces (Facebook, Twitter, Flickr) and your website as the paddles (This is the ultimate destination of the silver ball). The point of a well played pinball game is to get as many bounces and touch points of the silver ball with the various bumpers and discs, which in turn bounce the ball back to the paddles. The more interaction between these components and points earned will often trigger another ball to join. Now things get really interesting. With increased ball activity there is increased opportunity for earning even more points and possibly landing in that secret spot or hitting a ramp that lights up the board with mega points. Think of the secret spot as search engine rankings. They basically rank websites based on their popularity and relevance, so the more visitors you have bouncing around your web properties and attracting other visitors, the better chance you have of making an impression with search engines. The trick, of course, is not letting the ball slip by your paddles. You want to keep the ball in play as much as possible and hitting the bumpers that earn the most points.

By viewing your website strategy as a pinball game, it is easy to visualize how setting up social media spaces like Facebook, Twitter, YouTube and Flickr that all play off one another can drive visitors back to your website which in turn drives visitors back to your social media spaces. The more touch points, the more points, and the better chances you will start rising in the search rankings. It is important to make sure you create a web strategy with enough social media components to encourage interaction otherwise it will quickly get boring and difficult to earn points. Keep the ball in play and you too may become a pinball wizard!

Harley Rivet is an internet marketing specialist who provides website strategy, online marketing, and social media consulting. He helps clients identify and implement emerging technologies that can make their marketing better. With over ten years of experience in the interactive industry he has worked with clients such as ESPN, CN Rail, Rogers and Tim Hortons. If you like what you read here, check out more kick-butt resources at his blog [http://harleyrivet.com/blog]http://harleyrivet.com/blog. If you would just like to snoop check him out on Twitter @HarleyRivet or LinkedIn http://ca.linkedin.com/in/harleyrivet

Article Source: [http://EzineArticles.com/?What-Pinball-Can-Teach-Us-About-Web-Strategy&id=417...] What Pinball Can Teach Us About Web Strategy

Filed under  //   The ball   ball   flickr   linkedin   of course   search engine   social   twitter   website   youtube  

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Work From Home - Compounding Efforts Will Build Your Home Based Business

Over 95% of business owners throw in the towel because of a few bumps in the road they just can't seem to get over. Maybe they don't understand how compounding efforts gives them the momentum to plow over those bumps in the road with very little effort.

Imagine you had a 2000 pound steel ball that you had to push across a finish line that was 300 feet away. The road was smooth, but did have a few bumps in it. You are struggling with all your might to get this ball to move and finally it moves and starts to roll ever so slightly. You push it again with all your might, then again and again until finally the ball is rolling at a steady speed. With each push it it begins to take less and less effort to keep that ball rolling at a steady speed.

Now when you hit a small bump in the road you will roll right over it with very little resistance. You have just created something that is now fairly easy to keep rolling but almost impossible to stop. If somebody were to ask you what was the one big push that caused this thing to go so fast, you wouldn't be able to answer. It wasn't any one push it was all of them added together. Some pushes may have been bigger than others, but every single push no matter how large had an affect on the steel ball.

Any successful business owner knows that it is not any one thing they do that brought them success, it was an accumulation of all the little things that compounded over time brought them where they are today.

It doesn't matter if you have failed in your past business ventures, its not to late to start getting that heavy ball to start moving right now, and start building momentum.

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Article Source: [http://EzineArticles.com/?Work-From-Home---Compounding-Efforts-Will-Build-You...] Work From Home - Compounding Efforts Will Build Your Home Based Business

Filed under  //   ball   business   finish line   imagine   momentum   over time   push   right   step by step   try it  

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Show, Teach and Lead the Way to Personal Success in the Home Business Industry

I am very much at home on a pool table, and I would like your patience while I use playing pool as an analogy.

A three cushion shot into a corner pocket can be made by a simple stroke of the cue. That, fundamentally, is what happens. It is readily shown. Anyone with a pair of eyes can see the travel of the ball. Most can further judge where the cue ball was placed and where it hit the first bank.The other two banks more or less naturally cooperate in sending the ball in the desired direction. A neophyte could place the object ball in the same place, hit the side bank in the same place and come close to the corner pocket. All because he was shown that the shot was possible. But experience proves that being shown the task is not the complete answer.

For the person that got excited about being shown the three bank shot, and wants to further his enjoyment over a pool table, he needs more information before understanding what really happens.Someone has to take him aside and teach him. And the teaching starts with the basics. How to stand at the pool table. How to hold the cue.How there are four or five different ways to hold that cue. All equally important.How to swing the arm. how and where to strike the cue ball and where to hit the object ball. How and why to apply spin and draw. How to cut the object ball. How to apply speed to widen, narrow or straighten the angle of deflection. How to keep the head down and how to aim properly. How to examine the nap,of the felt. How to adjust for the day's humidity. All these need to be taught and absorbed before someone might consider himself on the way to be a good pool player.

A little girl was heard to describe a leader as someone who was not afraid to stick their neck out to help someone else. On reflection, that girl as so right. A leader can be the one in front, the one who is first to react, the one who's belief is so firm that action becomes spontaneous.There are many occasions on a pool table when a shot presents itself as being particularly difficult. Most would not attempt the likelihood of a bad miss so they take an easier safe shot. A leader would be the one who has become so confident that the difficult shot would present itself as the only logical choice.The choice, once taken,would prove that it was a shot that had to happen.This leader attitude comes about through guided encouragement and as a growth in one's chosen field of endeavor. It could be over a pool table, or, it could be over a hospital operating table, or it could be someone working a business from home. It would become about after the inspiration of belief in one's own ability was so great that leadership was the only course of action and a very natural conclusion to continued development.

Training involves someone who can show, teach and guide you to become the best possible home business operator you can be.

Through the auspices of http://training-guru-terrencewhalen.com I'm looking for people who seriously believe that the future holds a lot of promise and are prepared to undergo a total turnaround in both outlook and lifestyle. All queries should be foreshadowed by the knowledge that running a home based business demands considerable effort and commitment and often calls for some very basic training. The organization I represent is second to none in this industry, and has been honored to have been recognized as a leader in its ability to pave the way towards teaching & training.

Article Source: [http://EzineArticles.com/?Show,-Teach-and-Lead-the-Way-to-Personal-Success-in-the-Home-Business-Industry&id=3708208] Show, Teach and Lead the Way to Personal Success in the Home Business Industry

Filed under  //   ball   business   cue   first bank   leader   patience   pool   table   training  

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