The Importance of Integrity: Building Your Business
Microsoft. Burger King. Duncan Donuts. Macintosh. All of these names carry with them a specific image. Each has succeeded in their own area of business, and those who work for these companies, carry the company's reputation on their sleeve. Others judge employees based on the reputation of their employer. Small businesses have the unique opportunity to create a reputation from the ground up. So how do they do that? Business owners learn early on to only make the promises they can keep. If they cannot keep the promise, they should not make it. For example, let's say that a small business owner contracts to complete a job by a given date. If he suddenly has an influx of business and cannot keep that due date, the day after that due date he immediately sacrifices his reputation. Customers have the potential to become the home business owner's best and worst advertisers. Great business owners also realize the importance of standing behind their products. They follow up with their clients and ask specifically about how the product works. Great business owners do not avoid confrontation, because they genuinely care about their clients. They care more about how the product has helped the client than if they make a dollar, because they realize that when they care about their clients, they also boost their reputation and sales potential. Great business owners will contact their clients on a regular basis and say hello to them in casual settings. If the product is not satisfactory, the business owner seeks a way to make it acceptable and to treat his or her clients fairly with appropriate refunds or financial compensation. Finally, a great business owner treats all clients fairly. Recently Glenn Beck, a nationally known radio host, visited a watch shop to have his watch repaired. He arrived in non-descript clothing with no great entourage following him. The watch shop owner had no idea who he was, but he gave Glenn Beck the same, personal service he gave all of his customers. Beck was so impressed with the man's demeanor that he gave him a call when broadcasting his next show and visited with him. The man's business phone started ringing off the hook because Beck endorsed. And Beck endorsed him because the business owner had treated him fairly. Those who learn to treat everyone fairly will succeed at business. As an educational professional, I do elementary school assemblies in states throughout the East and Midwest. School administrators and PTA leaders have tight budgets. They demand the most for their dollar when they schedule a school show. Knowing this, I have worked with teachers and principals, as well as entertainers, to develop programs that meet or exceed state standards and are exciting for the students and teachers, too. A majority of my clients hire me year after year. They know that I will not only deliver a quality educational school show for their assembly, but that I will arrive early, be professionally dressed and be very flexible to meet their needs. It is not only delivering what I promise, but going the extra mile that makes me number one on their list of educational school show performers. My business is based on my reputation and my reputation is based on integrity and quality. Small business owners have only their reputations to help them succeed. They do not have the luxury of toting around a company logo that everyone recognizes immediately. However, they also have the luxury of not having to deal with the headaches created by an executive across the country. They determine their business's reputation.Dennis Regling is widely recognized as the country's best strolling balloon artist. Through personal instruction, classes and his DVD series, Dennis has trained hundreds of people of all ages in this wonderful art form. To hire Dennis for your event, or to host a balloon twisting class, contact Dennis at 1-800-858-5402 or go to: http://www.magicdennis.com If you are interested in a quality science show for your school. go to http://www.greatassemblies.com Article Source: [http://EzineArticles.com/?The-Importance-of-Integrity:-Building-Your-Business&id=5339020] The Importance of Integrity: Building Your BusinessComments [0]
