ProfitBrite

Jul 27

How to Write Advertising Copy to Make Money Online

One of the most important and often difficult things to remember when writing ad copy is that, despite the intense industry wide propensity to the contrary, the words you are so carefully selecting are actually, in the final analysis, for the benefit of human beings and not solely to gain the attention of the little creepy crawling indexing spiders which the great and powerful Google bids us pay homage to.

This is because those indexing spiders are not going to spend one red cent on your Webpage. They are not going to tell their friends to tweet you. They are not going to invite you to their space.

Good Add Copy Has To Excite, Inspire And Motivate

The crowning achievement of a real website content wizard, is taking website content and making it exciting enough to inspire the reader to become motivated to buy.

Without that process taking place you will be pretty much dead in the water as far as making any real money goes, even with abundant visitors.

With this article I will try and convey some useful ad copy tips, covering some of the basics and hopefully inspiring you to develop your own unique and successful approach.

Here's Your Sign

This may sound incredibly simplistic, and of course it is, but I am sure you have seen enough badly proofread Internet articles and landing pages to realize that when it comes to the basics of writing ad copy, it cannot possibly be stressed enough that bad spelling and bad grammar absolutely needs to be eradicated. Notice: I did not use the word avoid. Bad grammar and spelling literally scream the word amateur.

It is the equivalent of hanging a sign on yourself that says: Last week I quit my job at the car wash and decided to become an Internet Marketing Guru.

First and foremost, effective ad copy must be taken seriously, and not look like you woke up one morning and just started writing.

That being said, if you cannot spell, or your composition is not up to standards, it is still possible to make yourself an expert in your readers' eyes. That is what proof reading and editing are for. And do not always just rely on yourself.

Before you submit anything for publication, and after you have spell checked until you are blue in the face, get someone else to read it through for you. It could be a spouse or friend, or if you want to produce a lot of articles and content, hire someone to help you.

Who ever proofreads for you, make sure they read it aloud. Have them take notes for you about what they see as erroneous or non-applicable. If they have trouble getting through a paragraph you may need to re-word for better flow.

Smooth flowing and easily read copy is the key to success. One sentence must effortlessly flow into the next. Great ad copy is essentially storytelling and must be done in such a manner that both at the end, and during story, they simply cannot stop themselves from purchasing.

Features Versus Benefits

In order to write highly effective ad copy, you need have in your mind a firm grasp on the difference between a feature of a product or service you are offering versus a benefit of that product or service.

We have all seen the car commercial on television about the truck with the big engine stuck in the snowdrift. Now having that great big V-8 hemi engine is quite a feature, but not being stuck with your family in a blizzard is a benefit, and a nice one.

It has been well established in marketing that consumers purchase more often as a result from a "want" than a "need". Is it essential to present your product in such a manner that you install a "wanting" motivational force within the minds of your customers. Focusing on benefits instills this type of motivation much more than focusing on product or service features, thus maximizing sales potential.

Sell The Sizzle

When doing your product research, make a two-column list. On the left-hand side right down all the features your products or services have to offer. For each feature ask your self: How would I benefit from this? And: How would it improve my life? In the right column for each feature write the answers to your questions. Then use this analysis as a basis when writing your ad copy.

The old-timers used to call this process "selling the sizzle, not the steak."

Turn Scanners Into Readers

Market research indicates that most often readers simply scan headlines to determine their interests in an article or advertisement. Therefore, logic dictates one should place emphasis on creating attracting and stimulating headlines that demand attention and entice readers into your content.

Good ad copy must have the ability to turn the scanners into attentive readers. Powerful headlines can do this. Research into your target audience and determine who they are what their wants are and how you your product or service can turn their wants into benefits for them.

Tailor your headlines to match your products key benefits with your customers wants and needs.

Determine your products strongest benefit, and make that your first headline. Do not be misled into using the archaic "build up" approach. It simply will not accomplish the click through rate you are looking for.

Utilize well-known power words like:

Rare opportunity
Authentic
What if I told you?
Free trial
Untouchable
First rate

Use words that excite, stimulate thought, and ultimately inspire customers to actually feel the benefits and value of what you are selling.

Appeal To The Subconscious

The format of your headline text can make all the difference. One major trap Internet Newbies fall into is that of over capitalization. For some reason a lot of them seem to think that if they visually scream at their customers, they will buy. Not so.

The subconscious mind, which is the decision-maker always, does not like to be screamed at either audibly or visually. Always keep that in mind, and only capitalize the first letter of each word.

Speaking of the subconscious, there are those of the school of thought that headlines should be placed in quotations because they subconsciously build a personal communication and trust between you and your readers bringing credibility to you and any product or service you offer.

For sure, headlines need to be designed to allow the reader to flow smoothly into the sub headline or body content, so do not stop them dead in their tracks with a row of exclamation points or a period, or any other stumbling block which gives them opportunity to lose their attention.

Sub headings should be treated the same as headlines, except the text size should be reduced some what. And absolutely make sure to state a benefit in your sub heading which relates to the parent headline.

The function of the subheading is to gently lead the reader into being captivated by your content and therefore excited and motivated to buy.

Promises, Promises

One crucial element of strong copy is making a promise to the reader early, letting them know what is to come so they never question why they are paying attention.

Do not make general statements unsupported by specific facts. Develop your credibility by using verifiable statistics and expert references as appropriate.

Well-establish yourself as an authority and then make sure you re-establish in the mind of the reader that they are the most important person, and what benefits still lie in your proposition for them.

Also: Be affirmative without being arrogant when you make your offer. Tie it all together, returning to the original promise and show them how you have kept it.

Call To Action

Another very necessary component of successful ad copy is the call to action. Never should there be just one. Offer to them many inspired opportunities to make their purchase.

It is never wise to wait until final sentence or paragraph on the page to say "click here". Remember a lot of people out there have very short attention spans and never make it through the page.

Then there are the people who can never say no to a good deal. Always write your most powerful ad copy for those people and put it in the first paragraph or two.

This will also scoop up those people that only need to hear one benefit and then they will buy. Believe me, if you give them an opportunity to buy sooner than at the end of the page, they will do it.

You also have people that have to be told a half a dozen times in order for them to make up their mind. For them, one lonely call to action at the end of the page simply will not do it.

It is a fine line to walk making sure you do not go overboard with calls to action. Here are three good rules to follow.

Rule one: The first call to action should always be towards the end of the second paragraph at the very latest.

Rule Two: Always add a call to action following a benefit filled paragraph.

Rule Three: Never show a price or guarantee without a call to action.

Try to think of your ad copy as like a fun sled ride down a hill in winter.

At the top of the hill is your first sentence, the purpose of which is to get the second sentence read. And so on it goes, down the slippery-slidy hill of well-written content arriving at the bottom laughing and full of fun to the sale.

Learn To Listen

Finally, one very often-overlooked gold mine when it comes to source material for good ad copy, is the simple act of listening.

Social networking sites tell you the exact words that your potential customers are using to express all their needs, all their hopes and worries and exactly what they are looking for and what makes them happy when it comes to just about everything, products and services included.

Researching the top social networking sites is the single best way to select keywords for your ad copy, because the words that are used in the tweets will be the words that are used in the searches when the twitterers are online shopping.

I hope even though this article has not been an exhaustive source of ad copy technique, that you have been able to learn a couple tricks and techniques.

Keep in mind that there is a whole world of incredible resources by mastermind copywriters at your very fingertips. Do not be afraid to learn new skills. Use your imagination and good search engine technique and go find them.

In the meantime thank you, and may Good Fortune find us all

If you liked this article and found it useful, please visit me at: http://www.EasyAutomaticMoney.com where I have much more good information and resources for both the beginner and the old hand.

Article Source: [http://EzineArticles.com/?How-to-Write-Advertising-Copy-to-Make-Money-Online&...] How to Write Advertising Copy to Make Money Online

Filed under // ad benefit blizzard good google must my job

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Jul 26

Video Marketing Using Your Webcam

There have been so many ways that I have promoted my website with that the well was running dry or so it seems. That is until I was fiddling around with my webcam because it was not working and it hit me like a ton of bricks that I was holding the perfect tool for marketing. I have always been a big fan of Dr Dales webcam in Washington State where it is pointed out to the Cascade Mountains and then there is another one I am a big fan of and that is the Pikes Peak cam in Colorado Springs Colorado which is pointed at Pikes Peak in the Rock Mountain Range south of Denver Colorado and just a short skip and hop away from Colorado Springs Colorado.

I took my little USB connected webcam and pointed outside to capture the views that can be seen from my house namely I have a 60 degree view of various Rocky mountain ranges that are just breathtaking at just about any time of the year other than those times when we are experiencing severe weather such as a blizzard or torrential rain and hail storm but even then you get to see it from my magnificent vantage point. Problem here and yes there is a problem, the webcam is not of a very robust quality and when it is pointed outside the light blinds it and I get nothing and even less to be broadcast onto the internet.

I have been trying to get to the part of video marketing using your webcam. As I just finished pointing out it is somewhat of a misnomer when I say using "your webcam" for I have pointed out what the average webcam will do in this environmental situation being pointed outside of your house of my house in this instance. What I am attempting to do is do my own type of webcam view similar to that of the Pikes Peak cam and the Cascade Mountain cam. Everyone loves the mountains the serenity of them and their majestic beauty. With this element being pivotal in your internet marketing strategy will bring viral results in just about accompanying income benefit such as Adsense, Banner advertising as well as having an affiliate link or two. I believe the last time I checked the Cascade Mountain website had a page rank of 3 and the Rocky Mountain Pikes Peak website had a page rank of 4.

To move on to the success of the story by doing video marketing utilizing a webcam, I first had to find a good outside weather proof webcam that ideally would pan - tilt - and zoom which I found in the Panasonic BL C140A camera which is serving me very well and has brought me many compliments as well as some serious Adsense income. This is what I mean when I say that you can do video marketing using your webcam, just be sure it is a good model of webcam.

About the Author:
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Article Source: [http://EzineArticles.com/?Video-Marketing-Using-Your-Webcam&id=4698956] Video Marketing Using Your Webcam

Filed under // as well as blizzard vantage point webcam

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Apr 23

Network Marketing Role Modeling - How to Use Role Modeling to Accelerate Your Success

Have you ever wondered if role modeling can truly accelerate your network marketing success? After all, we already have a duplicatable system within network marketing, right? Would you like to discover how to use role modeling to your advantage, especially if you're new to network marketing, the internet, or both? Once you discover how this powerful principle works, you'll be able to apply its far-reaching benefits to any area of your life for outstanding success...

Personal development coaches have long been telling us why we should use role modeling to accelerate our success, so why is it so few of us actually use this great principle to our advantage?

In this article, I'd like to share with you the benefits of role modeling and why it's so important to your network marketing results: in fact ANY results in any area of your life.

For starters, role modeling in multi-level marketing has little to do with duplication. Duplication for our purposes, is designed to make the whole business process accessible to anyone, even with little or no business experience, by utilising a 'copycat' marketing formula.

Role modeling on the other hand, is all about knowing what you want to achieve FIRST. And most network marketers are so busy copying other people who are not succeeding, that they get the same lackluster results. But it doesn't have to be this way.

Once you know the result you want to achieve, you simply look for those who are already achieving it, copy what they're doing to achieve the same result. Follow the leader, or follow the follower. And whilst this may sound over-simplified, this describes role modeling in a nutshell.

You may be asking yourself at this point how role modeling can speed up your results, especially when there is so much misinformation out there about network marketing. Are such role models available to us in our industry and if so, where are they and how do we identify them through the blizzard of information bombarding us from the internet?

This is a good question but we're getting ahead of ourselves.

To quote famous personal development coach Anthony Robbins first "Know your outcome; know WHAT you want."

This applies so readily to us in network marketing because so many people are NOT getting the results they seek, and often feel that the 'duplication' process is flawed because quick results and success have not been forthcoming.

This raises an important point: If what you're doing is not working, wouldn't it be wise to change your approach? You would think so, but so many distributors are encouraged to follow the followers who are getting it wrong. Just look at the well publicized failure rates. This is where role modeling is useful and why it's so important to know in advance WHAT you want to achieve.

Then you can look for the people in your field who are already achieving the results you seek. Find out what they're doing, do the same things, get the same results.

But how do we find and choose reliable role models?

This all comes down to your own values and core beliefs.

Why?

Ever heard the line 'when the pupil is ready, the teacher will appear?' Incredible as it may seem, this is true. Think of how many times this has already happened in your own life. When you are so focused on achieving a result, you will attract the resources you need for success. This is why it's SO important to decide first WHAT you want to achieve.

By deciding on the results you're committed to, you're also deciding in that moment, what kind of person you are committed to becoming, and you instinctively know whether it's right for you or not. Only you know how you feel about your own course of action, intended or otherwise.

So, once you decide on a course of action, only you can decide if you're going to keep your word and follow through. Know what you want to achieve. Take action. Notice if it's working. If not, look for those who are achieving the results you seek (you'll know instinctively when you find them), do the same things and get the same results. This simple process can save months and years of trial and error, not to mention the cost savings. It's worked for me and it can work for you too.

What's interesting to note here is that this principle may be applied to any other area of achievement in your life, whether it's improving your golf swing, learning how to cook, becoming a great parent, changing your career: the list is endless.

For us in network marketing though, there are so many things to learn. Do you buy a few ebooks and learn through trial and error, or do you use the power of role modeling to learn from those who are already achieving the success and results you want?

These are questions I asked myself. Everyone wants to speed up their results in life and more often than not we have to blaze our own trail over many years. Wouldn't it be great if we could just plug into a system guaranteed to bring results to those who use it?

Well, there is a system and I've found it: a system which is already being used quietly by thousands of people just like you and me to achieve outstanding success for themselves and their families.

If you knew instinctively that this was the key you had been searching for which could bring you and yours the kind of success you so richly deserve, wouldn't you want to check it out for yourself?

To decide if this fits with your values and beliefs click here for a free report on how to get started with the most important aspect of your own multi-level marketing business: a part which so many distributors are still getting wrong.

To save yourself years of effort in your network marketing business by utilising role modeling to accelerate your success, visit http://www.richertalk.com now, and get started in less than 5 minutes...

Article Source: [http://EzineArticles.com/?Network-Marketing-Role-Modeling---How-to-Use-Role-M...] Network Marketing Role Modeling - How to Use Role Modeling to Accelerate Your Success

Filed under // blizzard marketing success