The Truth About Sensy Chocolate - A Network Marketing Perspective on the Sensy Chocolate Opportunity
Sensy Chocolate is a network marketing company that claims to produce a truly guilt free chocolate that is actually healthy for you. The company's focus on wellness is one of its strengths as it capitalizes on a booming industry that is often said to be recession proof. The fact is people will consistently spend money on products that will help them to improve their health. I would like to confirm that the Sensy Chocolate opportunity is not a scam for several reasons:1) the company emphasizes that commission is based on product turnover and not enrollment.
2) the creator of the company "Dr K" is a qualified chiropractor who has had previous successful network marketing experience, boosting the company's credibility. Conducting due diligence on the owners and creators behind company is especially important when evaluating a company's potential success and potential for failure. So far things aren't looking bad for Sensy Chocolate, however whenever looking at a home based business opportunity there are always considerations to keep in mind: 1) Does the company have a unique product that will have a durable competitive advantage? The company's chocolate is made from organic dark chocolate and has a 70% cocoa content. What distinguishes Sensy chocolate is that it is sugar free, sweetened completely with Xylitol and is said to promote healthy oral hygiene, weight loss, and is a rich source of antioxidants. This is quite unique as the chocolate Sensy offers is possibly the complete opposite of what we know about ordinary chocolate and its effects. Sensy does offer a unique and consumable product however how well a market will respond to their products is another question. Will the price tag of$25 per bag be deemed too steep for consumers? 2) How diverse is the range of products on offer? Sensy Chocolate only sells one product - chocolate. The website does not indicate any future plans for further products. Consider whether one product has the ability to capture much market share. Furthermore if a competitor emerges that can produce a similar product for a lower cost, how will Sensy Chocolate maintain its unique status? 3) What does the compensation plan look like? The compensation plan is based on a 4 x 8 forced matrix. One of the main advantages of this type of compensation plan is that it encourages team work, given there is a 'spillover' feature. However from what I gather, before you can start earning commissions you need "5 active personally activated qualifying customer accounts" This provision needs further clarification given that this may be a challenging threshold to meet, directly impacting the quality of the opportunity for potential distributors. Another pitfall is that consumers can actually purchase the product from the official website and do not be directed back to your unique website. This oversight means that potential commissions may leak through your fingers. 3) What type of training materials does Sensy Chocolate provide? The website does not provide much information regarding the training and support the company offers. Essentially Sensy Chocolate provides tools i.e. a website and online retail store, however it appears that they do not not teach you how to market their product. The company does not offer a duplicatable training and marketing formula for its distributors and team members. Essentially Sensy Chocolate is a valid opportunity and the potential to succeed with this company is completely open. However the fact that Sensy Chocolate does not offer substantial training or provide a duplicatable formula will ultimately hinder your success. It is imperative that you develop the right marketing skills that will (1) enable you to put your opportunity in front of the right people in a viral manner and (2) generate leads. Your company may have the best product and the most unique compensation plan but if you do not know HOW to market your opportunity to others, then falling short and blaming the company for their 'broken promises' are inevitable. If you are able to learn the foundational strategies and skills in internet marketing it is a FACT that success will follow regardless of the opportunity that you choose.Marilee Pham is a senior coach working in a powerful team looking to make a positive impact in peoples lives. To learn more about internet marketing, enter a supportive relationship and see the possibilities that exist for you visit [http://www.marileementoring.com]this link Article Source: [http://EzineArticles.com/?The-Truth-About-Sensy-Chocolate---A-Network-Marketi...] The Truth About Sensy Chocolate - A Network Marketing Perspective on the Sensy Chocolate Opportunity
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