Avoiding a Home Made Brand
Perception is everything. Just because your business is home based does not mean that your promotional materials should be homemade. Here are the 3 key pieces that, when handled professionally, will have your prospects seeing you the way you want to be seen. the brand Never ever claim a piece of clipart as your logo. The very essence of a brand is it's uniqueness - it's ability to set you apart from the rest. Have a logo custom designed to represent your company and your philosophy. Less is more. Consumers equate simplicity with success - a cluttered image will cloud perception. Think of some of the most recognizable icons in the world and you'll be seeing simple images such as Mac's apple and Nike's swoosh. the business card Possibly your most important sales tool, the business card is always with you and is often the only link between you and a potential client. Form and function are equally important - your contact information is irrelevant if your card is in the recycle bin. Invest in a custom business card and pass it on with confidence. Explore size, finish and die cutting as ways to make your card stand out. the website Lastly, a tightly designed website is current and informative. Skip the bells and whistles - a simple, streamlined site will captivate your audience with quick load time, focused content and up-to-date products and services. Invest in a CMS (Content Management System) so you can make your own changes and be search engine friendly.Amy Perzan Merrill is a graphic designer in Calgary, Alberta. Her company, Meringue 3.14, specializes in creative branding and cost-effective print solutions for small business. For more great tips on how you can turn your material into powerful marketing and communication tools, visit [http://www.mmm314.com]http://www.mmm314.com. For More Details: http://www.mmm314.com/resources/designtipsandtrends/articles/homebasedbusines... Article Source: [http://EzineArticles.com/?Avoiding-a-Home-Made-Brand&id=5428515] Avoiding a Home Made BrandComments [0]
