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How to Engage Online Customers - 5 Tips

The social web provides significant opportunities for businesses to engage potential customers. This article will give 5 tips for increasing customer engagement.

Use polls to increase customer engagement. Many people will visit a web site every day just so they can participate in a poll, but this is especially true if a site is offering fresh content too. CNN is a favorite example. CNN offers interesting content that changes daily and a quick way to post an opinion. PollDaddy is one of the many options available for quickly and easily offering polls.
FaceBook offers numerous ways to increase customer engagement. If you have a company "page", and you should, open your wall posts to allow others to post. Provide informative or entertaining wall posts on a regular basis and include a question at the end of the post. People will reply and you can start to build a Facebook community.
FaceBook Groups can build Internet community. FaceBook now offers a way to build groups. Like-minded people can come together and interact with groups. Groups also have a real time chat functionality, allowing you to hold online "events" to bring people together.
Add a bulletin board to your website and rel=nofollow [http://www.mars-west.com/services/]add community to your website. Community building is an excellent way to build traffic to your website. You need a minimum number of daily website visitors for this to work. But if you have web traffic and you're trying to build on it, this can be a great way to make your site a destination website. If your site is built in Wordpress, there are a variety of plugins that will add this functionality. There are also some free standing plugins and some excellent open source, freeware such as PHPBBS.
Let others promote themselves on your Facebook page. Many small businesses with a physical, brick and mortar presence, have bulletin boards that allow people to post community events. Why not allow something similar on your FaceBook page or even on your website. Those who visit to post things, may become your biggest fans. Giving out good will is free. And the good will you get back may be repaid many times over.

If you provide an online destination that people want to visit, you will increase brand awareness, drive people to your website and engage your customers.

Marketing and Research Services provides businesses with Web Strategy.Marketing & Research Services, (MARS) specializes in providing technology solutions to business problems. Whether you need to improve your web application's usability, conduct market research, drive more traffic to your web site, or create solutions to enterprise problems, we will provide you with strategic work that will bring a return on your investment. We specialize in SEO or Search Engine Optimization, Social Media Marketing or SMM, Content Marketing, and getting your business found by your potential customers. Visit http://www.mars-west.com to get a Free Consultation for how to increase customer engagement and build your business.

Article Source: [http://EzineArticles.com/?How-to-Engage-Online-Customers---5-Tips&id=6007745] How to Engage Online Customers - 5 Tips

How to Make 6 Figures From Your Blog (And the WEIRD Strategy to "CRUSH It" With Content)

Would making 8 or 10 thousand dollars a month from a simple blog change your life? If so... HOW so?

And imagine if I were to tell you that you could create ONE big portal of PROFIT with elegant ease... .OR, a bunch of smaller satellite sites that earned you that 6 figures instead? Which one would you choose... and why?

I am going to give you a simple strategy that will allow ANYONE reading this right now, to CRUSH it with content and a keyboard, and I don't care how much you've struggled so far, if you are willing to "create" you can CASH in... :-)

Filed Under: The CONTENT Community CONTINUUM

I gave this technique this "weird" name because it describes what it actually does, pretty well. It moves people from strangers, to READERS, to subscribers, to community members to CONTENT creators to clients, in a pretty smooth sequence of steps anyone can use.

For example, THIS is an example of an article that is written to take a "STRANGER" (you) to a reader, to hopefully a subscriber and ultimately, a fan, friend and client. (not right away... and MAYBE not "you" but there will be people reading this article who will follow that linear marketing model in MY marketing "funnel")

All you have to do to CRUSH it with this model is 3 things:

You need CONTENT (onsite content that you'll put on your blog, and OFFSITE content like this)
You need a COMMUNITY building instrument (both an auto-responder AND a community blog template that facilitates participation)

And you need a CURRICULUM, or a premium priced offer you can make to your community, OR, a high value affiliate offer instead

The way this system works is through first signing up subscribers, like any other marketing model, using a sign up form or squeeze page. But THEN, it asks your subscribers to PARTICIPATE, by actually creating the content that is going to be posted on your blog. (which of course, you are going to answer, or other members will address as well)

Simply stated, the content community CONTINUUM is the fastest system for building big buck blogs you can SELL, keep or convert into cash paying clients that I know of. The search engines love them, people love them and your READERS will love YOU for creating one, I promise!

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Article Source: [http://EzineArticles.com/?How-to-Make-6-Figures-From-Your-Blog-(And-the-WEIRD-Strategy-to-CRUSH-It-With-Content)&id=5979168] How to Make 6 Figures From Your Blog (And the WEIRD Strategy to "CRUSH It" With Content)

$100,000 A Year From Home? 2 Quick and Easy Ways to Make 6 Figures in the NEXT 12 Months

Would you take more time off, see more of the world and explore and adventure your way around the globe?

Or would you spend more time at home... close to family, friends and the small but significant things we sometimes take for granted?

Would you give more money to charity? Invest your earnings in building something BIGGER? Or maybe you'd simply be "happy" and grateful for everything you have already?

Does all of this sound like a pipe dream to you? It shouldn't. Because you CAN do it, it's not nearly as hard as the "guru's" want you to believe, and if you can SEE yourself in any of the scenarios above, I think you are going to love BOTH of the simple strategies below.

Here are 2 VERY simple ways you can earn 6 figures from home, and reasonably achieve it within the next 12 months with focus and effort:

1 - Parlay your PASSION into PROFIT

Find what you LOVE to do. Go where your GIFTS are... and coach, teach, preach and SELL your services to others in the area of your expertise. Don't think it's possible? I have YET to see one marketplace or industry that did NOT have numerous people making amazing money while doing what they really LOVE, and helping others improve their skills at the same time. I don't care if you a yoga teacher... a credit repair counselor, a raw foodie or a life coach, you CAN parlay your passion into perpetual piles of profit, and you CAN begin today.

2 - The Content Community Continuum

What is it? It's a fancy name I created for a content marketing strategy that involves article marketing, using "community" oriented blog templates (a question and answer style site) and the process of building REAL online assets by leveraging the power of the collective. Basically, you are going to be creating very unique blogs in very " in demand" marketplaces... and you either monetize them through affiliate offer, contextual ads, selling your OWN services (like we covered in the strategy above) OR simply selling these portals of passion and participation to other entrepreneurs who want to own the assets you've created themselves.

But don't take MY word for it... :-) Simply STOP dreaming about a better life, and start creating the business, and the bank account you KNOW you deserve. It's not magic... but it WILL work! (and the 2 simple strategies above are the BEST way to make it happen in a hurry!)

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Article Source: [http://EzineArticles.com/?$100,000-A-Year-From-Home?-2-Quick-and-Easy-Ways-to-Make-6-Figures-in-the-NEXT-12-Months&id=5978032] $100,000 A Year From Home? 2 Quick and Easy Ways to Make 6 Figures in the NEXT 12 Months

Create a 'Hyperlocal' Community Website!

Today it's the local communities themselves picking up the gauntlet, each forming their own website that provides all-access all the time to what's most important to the people in their communities.

This is no doubt in large part thanks to the ease with which any local community can now shine the spotlight on themselves with nothing more than a website builder and a free website. Nobody tells a story better than the person it happened to, and the same philosophy applies to news and events of a local community.

There's simply too much out there now for traditional reportage to cover it all. Which means, unless you put it out there yourself, your face isn't seen, your voice isn't heard, your message isn't represented except if you happen to catch the attention of the moment. And even then, that attention is fleeting.

The moment passes before you've even had the chance to make an impression, and it's on to the next headline grabber somewhere else. But as anyone tapped into their local community knows, important things are happening every day. And the people in those communities want to be tapped in as well. Not just when it suits the news media, but when it suits them.

Starting such a website may once have been a daunting task for a community with multitudes of projects competing for its attention. But as more and more local communities are finding, website building programs and services are getting easier to use all the time, not to mention that website building yourself is more economical than the alternative: paying someone else to design a professional website for you.

That's why an increasing number of local communities are now discovering the self-empowerment that a website builder provides them to quickly and easily get their message out there in the way that best serves them and the members of their community.

Pete Moore is Co-Founder of award winning website builder, ezweb123.com ( http://www.ezweb123.com ).

Article Source: [http://EzineArticles.com/?Create-a-Hyperlocal-Community-Website!&id=5890749] Create a 'Hyperlocal' Community Website!

Desperate for Success? 2 EASY Ways to Build a 100K Information Publishing Business From Home

Imagine being able to change all of that in a few simple steps.....without making a big investment, trying anything risky or even working outside of your comfort zone?

Imagine being able to be PAID for doing what you really love, when you want to, and being able to share, participate and contribute what you truly were born to do, with an evolving audience of people who crave your message?

The truth is, you CAN do exactly that and a whole lot more by starting your own information publishing business, and I'm going to share 2 very simple ways you can get started, immediately below.

Filed Under: The Strategy of Straight Lines

This is a very simple, linear marketing model, and you are actually reading a live example of it right now..:-) The short version is that you create content (much like this) that is designed to build a community of fans, friends and evangelists for your marketing message, by driving them to a value heavy email sequence that builds GENUINE rapport and relationship, while gently promoting your own high end suite of offers, services, and opportunities. These can either be digital downloads, information in PDF or text form, a coaching or mentoring curriculum, or even....if you are nervous about creating your own information, an affiliate offer that you passionately believe is best of breed.

This particular strategy is really a PASSION and PROFIT based model, and I love to use it myself in the entrepreneurial niche, simply because I love sharing, teaching, writing and working with others who have the same fire. (although it can be used in ANY niche under the sun...and often is, by some of the most successful entrepreneurs in the world)

Filed Under: The Content Community Continuum

I have written about this before, and it's probably the MOST unique and powerful process for creating content, credibility and COMMUNITY all in one fell swoop, while obviously generating cash flow to boot..:-) The process is very similar to the one we outlined above, only HERE, we are publishing information to a community centric blog that is designed to facilitate engagement, participation and creativity in your readership. (I like the Q and A model for this personally, but there are other approaches - forums, niche classified style sites, etc)

Remember, a COMMUNITY blog, that is content driven has real, genuine value. It can be sold for BIG bucks because you have a captive audience of readers, and often....a newsletter list on top of that, making it a very viable, and VALUABLE asset that others in your niche, even your competition will CRAVE. (and I've seen these communities sold for mid 6 figures and UP, even in small niches you'd never believe possible as well)

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Article Source: [http://EzineArticles.com/?Desperate-for-Success?-2-EASY-Ways-to-Build-a-100K-Information-Publishing-Business-From-Home&id=5853842] Desperate for Success? 2 EASY Ways to Build a 100K Information Publishing Business From Home

2 Quick and Easy Ways to Build a HYPER Profitable Home Based Business in 12 Months or Less

Imagine what your life would look like if you could do WHAT you wanted, when you wanted, and didn't have to trade the best years of your life for a job you don't love?

Imagine doing something everyday that truly makes you come ALIVE... and be one of the very few who is parlaying their PASSION, and purpose, into perpetual profits?

And imagine if you could do all of that WITHOUT having to invest a ton of money, learn a whole bunch of worthless techniques that DON'T really work... and you could start from the comfort of your own home or office?

In this article I'm going to share 2 DEAD simple techniques I use in my own business with great success, and help teach to others who wish to make THIS the year you break on through... :-)

Filed Under: The Content Marketing Model

What is it? You are reading an example of it, right now. You write articles like this one, in ANY niche you choose, and direct your readers who want to learn more to sign up for a newsletter, or special offer, or "ethical bribe" or any other inducement that creates COMMUNITY from your content. (which is the firm foundation of ALL successful marketing campaigns, online or off) Your community, if you have a passion and a sense of purpose WILL become cash paying clients, and there are a series of simple steps anyone can learn to facilitate that process faster... without spending much money at all.

Filed Under: A BLOG Marketing Monopoly

Quite simply, you create an AUTHORITY blog in your niche of choice, using a community driven, question and answer based model. Why is this my preference for DOMINATING the search engines, and you niche with killer content that converts like crazy? Because your readership will actually build much of your business for you. A community oriented blog, that ASKS your readers to engage, participate and interact with your content is the easiest way to create credibly. (and CONTENT you don't have to write... :-) I can go into any niche I want, and within a few short weeks have a CACOPHONY of creative content created in the niche that ranks very well in the search engines, engages my readership and builds my credibility with hyper speed... ALL while actually writing LESS than most of my competition who are blog building the WRONG way completely.

The bottom line is... CONTENT is king, and if you have passion, and the willingness to work a little bit, there is NO niche too "rich" for you to "own" in 2011... and way beyond. (and the 2 simple techniques are a great way to get going to boot!)

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Article Source: [http://EzineArticles.com/?2-Quick-and-Easy-Ways-to-Build-a-HYPER-Profitable-H...] 2 Quick and Easy Ways to Build a HYPER Profitable Home Based Business in 12 Months or Less

Tip For Local Business Marketing

What a small company should do is focus on local business marketing rather than on assuming that only expensive marketing common to big business is effective marketing. Sometimes inexpensive local marketing can be enormously successful as well.

7 Ways To Advertise

1. Place a classified ad in a magazine, paper, or local periodical.
2. Arrange for ads on buses, taxis and billboards.
3. Put business cards wherever there is a community board. These can be found in grocery stores, shops and Laundromats. They can also be placed on the windshields of cars.
4. Buy an ad in the local phone book.
5. Hang a flyer in community halls, church social rooms and in public libraries.
6. Print an ad on the back of tickets, travel booklets, and town maps.
7. List an ad on the Internet with community websites and area-based forums.

5 Ways To Give Things Away

1. Create giveaways for distribution with every purchase. The company name and contact information can be imprinted on pens, key chains, small wireless notebooks and refrigerator magnets.
2. Emblazon baseball hats with the company logo as a prize for some small contest or as a thank-you-for-shopping gift.
3. Print up T-Shirts with the business' logo and distribute these to customers who spend a certain dollar amount.
4. Donate a product for a fund-raising event or sponsor a rest stop in a walk-a-thon.
5. Offer a prize for a high school contest.

Connecting with community needs is another means of creating brand or company name recognition.

5 Ways To Volunteer

1. Be an expert for a radio show interview.
2. Give for an educational speech.
3. Volunteer to teach a class.
4. Take time to be on a board of community events.
5. Write free articles for local magazines and newspapers.

5 Ways To Sponsor

1. Sponsor local sports teams.
2. Assist with a charitable event.
3. Host a cook-out event.
4. Offer to pay for a town construction, a building, a road or a sign.
5. Promote a business forum about your products and services.

Author is a freelance writer. For more information on local business marketing please visit http://www.local-marketing.com

Article Source: [http://EzineArticles.com/?Tip-For-Local-Business-Marketing&id=5830381] Tip For Local Business Marketing

WARNING: 1 Home Based Business Strategy That COULD Save Your Business in 2011 (No Money Needed)

Imagine if you could master ONE online marketing strategy so deadly effective, that you wouldn't have to jump from thing to thing, ever again?

Imagine if you could apply STRUCTURE, and sequence, and a real high level strategic overview to your marketing, so that you KNEW, day in and day out, what to expect like clockwork?

And imagine if that marketing system was not only amazingly effective, it was actually FREE as well?

The truth is, that system IS free, it's called, (in it's MOST rudimentary form) article marketing, and you are reading an example of this technique in action, at this very moment.

Filed Under: The Content Community Continuum

Here is what you need to learn. (and the best part is, it's all pretty much free)
Create content in ANY home based business niche you choose (anything from entrepreneurialism like this... to cooking, nutrition, dating, design, etc)
Send your traffic to a community building page (typically an opt in or newsletter registration form)
Create a BLOG with a community centric theme (i.e. - one where people can ask questions, offer answers, and basically engage, interact and participate)
Recycle, or funnel your newsletter readership from your EMAIL campaigns, back to your community blog, on a twice weekly basis (e.g. - post a video and ask for them to comment, post a question, and ask them to answer it, etc)

The community ends up creating your CONTENT. And your credibly. More content, and more credibility, obviously equals more free traffic, which allows this whole system to start to operate on autopilot, like a strategic snowball that simply CAN'T be stopped.

Which allows you to sell more of whatever it is that you went into business in the first place... be it affiliate offers, your own curriculum, and so forth... :-)

The truth is, you CAN build your business, your brand and your BANK account with simple to follow, FREE strategies that work amazingly well, and the simple steps above WORK amazingly well for me, and will do the same for you if you are serious about SIMPLE success... I promise!

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Article Source: [http://EzineArticles.com/?WARNING:-1-Home-Based-Business-Strategy-That-COULD-Save-Your-Business-in-2011-(No-Money-Needed)&id=5831318] WARNING: 1 Home Based Business Strategy That COULD Save Your Business in 2011 (No Money Needed)

Want to Make $100,000 a Year From Home? 2 Unusual Ways to Earn 6 Figures Online in 12 Months

I'm going to share two of them with you below that are not only DEADLY effective, they can be implemented with ease, and are a whole lot of fun to boot. (and NO goofy guru's with bad haircuts are required..:-)

Filed Under: Review Site Monopoly

This is a philosophy of FOCUS, and a super strategy to use for easy affiliate commissions. You put up a ONE page, HTML website with 3 reviews on it, and then use a cacophony of creative content creation strategies to drive ALL of your traffic at that one page. Blogs, article marketing, press releases and social hubs are a great way to "surround" this sort of site with SEO AUTHORITY, and what you'll find is, even though they'll never get tons and tons of traffic, your CONVERSION percentage on the traffic you do get, is amazingly high. (and you really only need a few of these each making a sale or two a day, if you know how to pick a niche, to earn 6 figures in 12 months)

Filed Under: The Content Community Continuum

Or as I've also been known to call this, the STRATEGY of straight lines. Essentially, you use your CONTENT to create a community. (using a list building inducement) You use your community to build your CREDIBILITY and your content. (using a very specific kind of blog that fosters engagement, interaction and participation) And then you create a curriculum around your expertise to SELL to your community, via your auto-responder and community blog.

The advantage of this approach? It allows you to parlay your PASSION into perpetual piles of profit, letting you do good, contribute and be meaningful in your marketing, while selling your self - and your services to people who truly appreciate and benefit from your AUTHORITY...and expertise.

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Article Source: [http://EzineArticles.com/?Want-to-Make-$100,000-a-Year-From-Home?-2-Unusual-Ways-to-Earn-6-Figures-Online-in-12-Months&id=5785807] Want to Make $100,000 a Year From Home? 2 Unusual Ways to Earn 6 Figures Online in 12 Months

Stop WORRYING About Money! The "Unusual" Technique Every Home Based Entrepreneur Needs to Try

The BAD news?

The vast majority of people who work from home will NEVER make enough money from their online endeavors to support themselves, or their family.

The GOOD news?

You DON'T need to be one of them... :-) And if you're willing to work, the simple strategy below will let you CRUSH it from home, regardless of your niche, industry or occupation.

The "Unusual" Technique I IMPLORE you to try?

I call it the Content Community Continuum... and it works very simply, exactly as below:

You create content, just like this article, and submit it to the popular article directories (where you can borrow their trust and high visitor volume for IMMEDIATE traffic)

You create one COMMUNITY blog that is designed to facilitate PARTICIPATION, engagement and interaction from your readers. (NOTE: This is a very special sort of blog that is NOT like a traditional one that asks for comments... instead, you ask your readers to actually CREATE and submit questions, answers, articles, etc around what they signed up for in the next step)

You create an OPT in page, that serves as a bridge, between your content and your community. (plus it allows you to put your readership in your newsletter sequence, which as we all know, is a very popular revenue generation source online)

THEN...

You simply "recycle" your readers between the community site, and your email sequence, and leverage existing media within the niche to foster more bonding and participation. It's quite easy to do... and of course, as your community creates MORE content, your readership grows organically and virally as well... simply due to natural search engine "trust".

It really DOES work exactly as above, but don't take MY word for it... put the whole thing to the test yourself and watch your business grow like crazy!

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Who it's For: ANYONE who wants, needs and CRAVES More FREE Traffic, easier sales, better copy and more push button, autopilot online profits and FAST.

How To Get It: Simply Click the [http://karmicconsulting.net/article-marketing-ebook.html]Content Marketing Manifesto Link and Grab it for FREE Today.

Article Source: [http://EzineArticles.com/?Stop-WORRYING-About-Money!-The-Unusual-Technique-Every-Home-Based-Entrepreneur-Needs-to-Try&id=5748854] Stop WORRYING About Money! The "Unusual" Technique Every Home Based Entrepreneur Needs to Try