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How Search Engines Work and How to Make to Most of Your Website

The three main search engines, Google, Yahoo and Bing all use differing algorithms of showing results. Never the less, all these basic factors are taken into account:

- the URL
- the number of both incoming and outbound links to the site
- the quality of these links
- directory listings such as dmoz
- the relevancy of the content on the site in reference to the search query
- site maps
- HTML coding of the web page

To deliver accurate search results, search engines need to gather detailed information from billions of webpages (Ryan and Jones 2009:69). They do this by using programmes called 'bot' short for robot, however often called spiders. The 'spiders' then crawl over the web following hyperlinks and gathering information as they go, this information is then stored in a database called an index. The index is then optimised to receive the most relevant pieces of information when searched for through the search engine.

The output of the search depends on the algorithm of the search engine, which uses proprietary formulas to rank the pages, and then present these to the user in the search engine results page (SERP).

It is worth noting however that organisation such as Google, regularly changes their algorithms to prevent companies using SEO techniques to override the system and come higher up in the SERP.

Therefore it is important to create a website that is fully search engine optimised (SEO). This means using keywords and phrases within specified areas of webpages to make sure ultimately you rank highly within SERP than your competitors. It is important to know what the 'spiders' are searching for, and what they are not. For example a key element of SEO is text; the text needs to be relevant and updated regularly. The spiders can tell if text is old, and therefore not return to your site regularly. However websites with to many flash plug-ins can often fall down by alienating the spiders, for example websites with a lot of flash content, make it extremely difficult for spiders crawl over, therefore if you implemented too many flash applications it could reduce its location on SERP.

Visit my insurance website rel=nofollow http://www.swintoninsurance-deals.com to see how arranged my text improve my SEO ranking. Also note how I have limited any flash content.

I found that this helped me with my SEO rankings on my [http://www.swintoninsurance-deals.com/car-insurance.php]Website

Article Source: [http://EzineArticles.com/?How-Search-Engines-Work-and-How-to-Make-to-Most-of-...] How Search Engines Work and How to Make to Most of Your Website

HTML 5, CSS3 and Cross Browser Support

It is about time we blogged some more, it is true about getting so busy with work we forget about spreading knowledge and keeping those interested in what we do informed, we shall try to do better in 2011!!

Well I am going to write about some web development that will eventually help us designers in easier styling and basic animation using CSS. There have been many articles written about whether flash in websites will die a death and CSS will take over. It amazes us that this conversation is even raging considering CSS3 is not supported in many browsers, and IE the most used browser still (change if it you have it please!!) does not support CSS, the IE 9 new browser is better - but still building websites that are not supported with IE is dangerous to say the least.

Also flash animation provides a much better stable platform for brand animation in details CSS will never achieve, certainly not in the next 5 years. Being honest Apple should "get a grip" and support flash so certain bias developers who are "in bed" with apple stop condemning flash. Indeed android and windows based mobile technologies are supporting flash, so apple should stop there ring fencing it is a real bore.

We have to point out that we moved away from developing full flash websites several years ago as they are too bandwidth dependant, not great for SEO and generally were too interactive meaning the message of our client could be easily missed. We do however like some professional flash animation for top banners or areas where images are dominant as it really enhances a website done well.
Back to the subject!!

HTML 5 is supported in the new IE9 explorer and most other major browsers however there is still differing support for various elements of HTML5 which web developers need to understand so they do not leave web surfers or clients customers with a mess of a website.

My View of IE - Internet Explorer:

Those of us web developing for clients who's target audience use mainly IE as their browser find the whole process annoying and frustrating. There will be a few posts about IE explorer and why people should dump it as a browser, but we are looking forward to IE 9 which is supposed to be more compliant and able to utilise CSS etc better than ever before. Those along with a much faster browser in terms of flash and frames per second - so we shall certainly test drive IE 9 and provide a detailed report probably by Prash our technology blogger!!

Microsoft and Apple are certainly dominate Companies that influence the internet, how it is accessed and used as they both provide the platforms most people use, this gives them both an advantage when it comes to which browser people use. Many people with a lower degree of knowledge of such things accept what they are given with their new PC or Mac. This gives both Microsoft who like there own direction of browsing and Apple who want everything their own way to make life difficult. I for one don't like either Company, although when it comes to browsers Microsoft are the worse and no one should use it. Apple is a Company you either love or hate, my opinion is the latter:)

CSS3 is flash Dead?

There is a buzz right now that CSS3 will allow animation of sorts and will compete against flash (oh I can hear the Apple execs rubbing their designer gloves) to the point that some think flash days are numbered. However the fact is many browsers still do not support CSS3 certainly not those versions that need updating to which there are many! Also CSS3 will provide limited animation which will be great for certain applications (possibly) but could not replace flash animation and what is achieved by those with experience, such as the flash animation professionals out there.

I do agree that pure flash websites days are numbered (if not gone - hopefully) with many of us web developers moving away from that type of website. Using flash animation in place of images to enhance a website will provide a positive enhancement, in our view, but full flash websites are resource intensive, more complicated to use and just not necessary.

So our view is that CSS3 will never replace what flash can do, Adobe can rest easy and Apple should support flash:)

Well that's about it I hope this article has provided some useful info

Author Adam Stacey
Webmaster, AS Design [http://www.gloswebsitedesign.co.uk]Gloucester & Cheltenham web design

Original article source and copyright [http://gloswebsitedesign.co.uk/wp/2010/11/html-5-css3-cross-browser-support/]AS Design Blog Article source

Article Source: [http://EzineArticles.com/?HTML-5,-CSS3-and-Cross-Browser-Support&id=5737677] HTML 5, CSS3 and Cross Browser Support

What Is Search Engine Optimization and How It Works

Search engine optimization refers to improving a variety of aspects of a website. The purpose of search engine optimization is to increase the ranking of a website in the search result. Nowadays, a lot of companies have setup websites for their products or services. Many people prefer to shop online instead of going to the brick and mortar store. However, the problem arises in how to get traffic to your website in order to get customers. If you want your website to get traffic, you have to rank well in the search result. The website must be SEO optimized both internally and externally. Internal optimization, also called on site SEO optimization involves improving the aspects of the website such as navigation, keyword density, anchor text and etc. External optimization, also known as off site optimization refers to getting backlinks through blog, social networking sites, directories, and etc.

Both on site and off site optimizations are important and cannot be neglected. If you neglect either one of the optimization, your website won't perform well in the SERP. On site optimization is considered the most important of all. Without a properly SEO optimized website, no matter how many backlinks you get won't help in the SERP ranking. For example, if you use duplicated content, your site will surely be devalued and not rank for the targeted keyword. Websites with poor navigation make the visitors have a terrible browsing experience. Visitors don't like to surf websites with messy navigation. The poor navigation causes the visitors to leave the site immediately and never come back. The site should not have a single broken link. Broken links are links that point to a 404 error page. It irritates the user because he cannot find the information upon visiting the link. The broken link checker can help you to check for broken links on the site. By using the broken link checker, you will know which link is invalid and be able correct the URL to the right format.

For SEO optimization purposes, it is recommended that you use static page. Flash page looks nice but it is less SEO friendly. Nowadays, many major search engines are able to read the flash content. However, the search engine robot is at its best when it comes to analyzing a static site. There may be inaccuracies when coming to read flash content. Furthermore, flash content always take a longer time to load. Even if it looks nice, the customers will prefer to browse other site if she have to wait for a long time.

Customers like to visit site that load fast. Not everyone is using computer with fast processor speed. There are still a number of people that are still using the old computer with low processor speed. Due to this fact, it will be difficult for them to browse the site. When the flash page won't load, they will quit it and search for other website that load faster. If the whole website is made from flash, the customer will have to spend a lot of time waiting while browsing the page. Each time the visitor click on a navigation link, it will have to wait 10 minutes for the flash content to load. People will eventually get tired of browsing the website.

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Dealing With Your Internet Business and Full Time Jobs

Most of the people who start an Internet business looking to make money are doing so with one common motive of leaving their full time jobs.

But if you expect that you will quit your job and then start with the business or start business and quit immediately, you are courting disaster and never do such a thing.

If you are intent on quitting your full time job immediately then you should have in your kitty sufficient money to see you through for the next six months at least for it takes two to three months for you to start making money though your internet business.

During this period, it makes sense to curtain your expenditure and spend on necessities alone. Do not end up spending all the money you have in the kitty.

Quite often people do not think practically and over estimate their capabilities. Therefore they end up spending all money thinking they will be able to earn faster and go broke.

The safest thing would be to start your business online, wait for it to stabilize, start earning decent and regular income. Only then should you think of quitting your job.

Even if your Internet business income is meager, keep working at it along with your full time job and over a period it will grow and the income will keep increasing.

If in case your current job does not give you sufficient free time to be able to work on your business, then look for an alternate opportunity and take up a smaller job or something that has lesser number of hours.

Do not be shy to make sacrifices and cut corners. You should be able to take lesser salary and still invest your time and effort into building your business and reaching your goal, which is to be able to earn a comfortable living with online business.

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How to View Adobe Flash Content Using an Apple iPhone Or Apple iPad

With millions of Apple iPhones and iPads on the market and even more websites that utilize Adobe's flash media format many people are asking the question how can I view Adobe flash content on my iPad or iPhone.

Unfortunately the answer is, you cannot view this content on your iPad or iPhone. The problem with viewing Adobe flash is not a technical matter as much as it is a cultural decision in a corporate shift that Apple to move away from Adobe technology altogether. Steve Jobs was quoted as saying that Adobe flash was created during the PC and for PCs and mice.

Steve Jobs and the executive staff of Apple feels that flash is a very successful business and they can understand and sympathize with Adobe's logic for wanting to push Adobe flash beyond PCs. However the corporate culture and feelings that Apple is that the mobile era unlike the PC era is about utilizing low power devices, touch interfaces and open Web standards. These are all areas where Adobe typically fall short therefore the heads of state of Apple have chosen to avoid Adobe flash in any sort of applications to allow you to view Adobe flash on their devices.

The problem with this logic is that there are millions of websites out there that utilize the product and a great deal of content that is useful and important to iPhone and iPad owners. It may be possible that a third-party application will become available in an app format and be featured on Apple's app store however until that happens don't expect Apple corporate to be embracing any way for iPhone or iPad owners to pull down this content onto their handhelds. However, if enough people complain to Apple perhaps there might be some change of heart.

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How Running an Online Business is Like a Flash Game

Running an online business is serious work, but in many ways, it resembles those flash games on social media websites that are so popular. Beyond the comparison that both are fun, there are some important similarities to keep in mind when doing both of these activities and that is why they are so similar. Making sure that you have the mindset to fit these activities will help you do them better and be stronger online as a result, so read on to see the similarities between running an online business and playing a flash game.

The First While is Frantic!

When you first start playing a flash game, you are hooked and all you do is check back on it and play it. The same goes for an online business. The first three to six months or so is taken up with filling your site with articles, posts, affiliate advertising, links, and products. You'll also be using a lot of time to market yourself in other sites, make contacts, and of course, always checking to see how much money you're making and how much traffic you're getting! It's arguably the best time you'll have with your online business because everything is new, every visitor is a reason to celebrate and your first sale will taste the sweetest. It'll be busy and it'll be all encompassing and it'll be the high you're looking for.

Automation

After a while though, if you've done your job, your flash game and your online business will begin to hum along on its own. That's not to say that it won't need some monitoring, oh no! Websites need constant marketing and fresh content in order to remain competitive for search engine spiders. However, as you get more into the swing of things, doing the marketing and content will be easier and faster (or you'll be able to outsource it to someone else) and you'll see your website beginning to flourish under its own power instead of needing constant help from you.

Letting Go

Eventually, your website will be able to stand on its own two feet and you'll want to move on to a new project (or flash game). This usually happens when you've had enough marketing to make your website popular, people are talking about it through word of mouth, and you're making a steady income off of it. Then you may want to move on to a new website project and only check back sporadically with your old one. This can also be the stage where you release the website to the hands of your virtual assistants or other hired help and let them handle it while you go after the next big opportunity.

Online businesses, just like flash games, follow a certain life cycle: the new elation of starting out, the steady hum where the site is becoming more automated, and the time when you can let it go and start on something new. Flash games go in much the same cycle, although letting go usually means you've given up on the game. So, with that comparison in mind, you can have a better understanding of what to expect when you start out with your own online business.

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Article Source: [http://EzineArticles.com/?How-Running-an-Online-Business-is-Like-a-Flash-Game...] How Running an Online Business is Like a Flash Game

How to Start a Graphics Generator Site

If you've surfed the web you've probably happened onto one of those flash banner generator sites and wondered how they do it, but more importantly, how would yo start your own? Before I jump into matters let me just point out that graphics sites are frequented by young people and young adults. This is essential to know because they're usually a discernible bunch, so its compulsory that you lead off with visually stimulating layout, especially the homepage layouts. Also, if you're reading this, I'll assume you have some background with php. Content is the backbone of a successful generator website, so be sure to include some free graphics, love graphics, favicons, and all those glittery, cutesy pink graphics that teen girls plaster over their Facebook pages. As of lately, I've been seeing more and more blogs with flash headers. Now might be a good time to put finishing touches to that header generator you never got around to finishing.

Guys tend to be drawn to graphics stuff and rotating banners, so have a plethora in stock. If you're still in the dark about all of this, this is one several clever web 2.0 ways to start your own business. these sites generate a ton of ad revenue with whatever advertising network you're affiliated with. Does it make sense to you now?

In terms of codes, the less people have to go under the hood the happier they'll be. People will be put off if they have to do anything heavier than cutting and pasting the html code into their web page, Play it smart and have at the ready lots of pre made layouts ready to plug and play. That goes double for swf animations, header generators and flash buttons. One thing I didn't touch up on was that lately I've been seeing entirely too many supposedly free graphics generator websites requiring the end user to pay a "membership" fee in order for said company's trademark to be removed from the graphic. Don't be the guy who loses focus, for this is extremely nearsighted. Remember, you want page impressions and advertising revenue.Charging your visitors for cursor graphics is the best way to get them not to return to your site.

Along every possible step of the way, you should keep user interaction to a minimum. By that I mean the user should be able to decide the visual specification of the project, but keep their involvement with coding to a minimum. if you follow these steps your traffic will arrive in steady droves. At this point you're now well equipped to go forward with your up start business and rule with impunity! If your site is fully functional and you think it's time to take it up a notch to get things rolling a little quicker, I suggest signing up to web 2.0 message boards, rock websites, Twitter even, but basically somewhere with a high concentration of youth so you can show off of your work or give out a few freebies to whet their appetites. Either way, good luck and I hope you make tons of money! [http://graffixgen.blogspot.com/2010/03/how-to-start-graphics-generator-site.html]Need more Info? Read This

Article Source: [http://EzineArticles.com/?How-to-Start-a-Graphics-Generator-Site&id=3985131] How to Start a Graphics Generator Site