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Mary Kay Cosmetics - Is This a Business for Stay At Home Moms?

Mary Kay Cosmetics was created by a woman named Mary Kay Ash in 1963. Her vision was to help other women find success on their own terms, empowering them to aspire to greater works and greater efforts; enabling them to obtain opportunities she had been denied in the business world of "The Good Ole Boys Club." She envisioned a company in which any woman could become just as successful as she wanted to become; as long as she was willing to pay the price, while having the courage and fortitude to dream.

Mary Kay Cosmetics World Headquarters is located in the town of Addison, a suburb of Dallas, Texas, in the United States of America. It's wholesale market generates $2.5 billion in sales annually. Her products are sold in more than 35 markets worldwide which enables an independent sales force to boast of over 2 million members. Her newest global markets have opened up in:

India (2007), Singapore (2009) and Armenia (2010).

Products

Skin care, makeup, body care, fragrances:

1. Her Promise is that she would only develop products with the highest quality and integrity by using the most advanced skin care technology available to make sure that consumers get what they want; (innovative products they can believe in, at a price they can afford).

2. Mary Kay Cosmetics does not support animal testing; and for more than two decades,she has been a leader in the global community for alternate methods of testing for product safety.

Advanced skin care line which includes:

�Age-fighting cleansers,

� moisturizer, lip & eye care

� specific needs care.

Her Make up line consists of:

� eye; lip; cheek, foundations;

� concealers; powders;

� compact applicators;

� facial highlighting pens; and travel roll-up bags.

Body and Nail Care line consists of:

� Nail polish, nail color, nail tools and applications.

� Body & Sun care with a "spa like" quality.

�Perfumes and fragrances for Men and Women

Compensation Plan, Company Training, Support, & Rewards:

An Independent Beauty consultant ( also known as an Independent Contractor) can earn up to 50 % on every thing they sell of the suggested retail price. Mary Kay Cosmetics offers you four different arena's to sell her products, such as:

1. ONLINE: ( offering online training sessions which includes: selling tips, virtual makeovers and application techniques which allows you to play with colors and create custom looks for "virtual practice")

2. ON THE GO: Which gives you the opportunity to hand out the quarterly catalog or have the Company mail it on your behalf which includes exclusive product samples inside.

3. IN PERSON: You bring the make-up counter to the customer giving them the opportunity to "try before they buy".

4. A PARTY HOSTED BY YOU OR SOMEONE ELSE: This gives your customers the opportunity to learn new techniques for applying make-up with expert advice.

The rewards for being an Independent Consultant may be, perhaps, a very luxurious experience. For instance, a stay at home mom selling these products can earn a brand-new car, or a travel trip to exotic places around the world, or she could be lavished with royalty gifts such as: a state- of- the- art television or jewelry box for gorgeous diamond rings or pendants she has earned... Her motto is "If you can dream it, you can earn it". In my opinion, Mary Kay Cosmetics are conceivably a very nice "limited part-time income" for women with a lot of time on their hands. I do not believe it would be a "user-friendly business" for stay at home moms. It appears to have many drawbacks and obstacles to overcome before realizing a real Profit Margin.

Next, if you would like to see a powerful example on how to generate a 6-figure income as a stay at home mom; go now to: [http://www.topmommentor.com]http://www.topmommentor.com, or call (916) 692-4174. Fill in the form to the right of the page to access 2 free training videos and grab the opportunity to partner with the Top Marketing & Mentoring team online today by calling Judy Bailey.

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Mary Kay Beauty Consultant - What You Need to Know

One can sell these products in several ways too. One to one or in a party or any way that is feasible to the distributor. The company also ships its products directly through website and email.

For buying a product, one needs to familiarize themselves with the ranges and varieties they offer. A Mary Kay consultant can surely help you in this regard. A visit to Mary Kay website can also be helpful. There are several past successful stories of consultants that can give a good idea of the product.

To become a Mary Kay beauty consultant, one can learn about the opportunities for a sales director and find out the requirements. Before finalizing the deal the fine print of agreement should be thoroughly considered to reduce any misconceptions. After verifying the contract, one may plan for the sale of this product, the way that is most feasible them. All the consultants also earn a 50% profit off the products that they sell independently so it's quite a good business for them.

To become a Mary Kay independent Consultant: Request the agreement from your consultant. After signing, the person will be required to give initially $100 for the investment to obtain the supplies. The literature and sample products will be sent by mail. This might assist in planning the sale. One might also ask any questions and take advantage of the training provided. Again special discounts and offers will be open for consultants.

Understand that the training will provide you with the skills to have Mary Kay parties and how to do facials. You will be asked to make a list of family and friends and then hit them up to have a party or buy the products. The drawback to this is people are very busy these days and really don't want to take time out to have a party or even a facial. You may find at first you can get some response but it will not be long before you will hear a lot of excuses as to why they can not take the time out of their busy schedule.

So bottom line here is that even though Mary Kay has good products and is a very reputable company it may become difficult to market the products. The problem is hitting up people that could care less about what you have can make result in a real challenge trying to grow your business. On the other hand if you learn to utilize the power of the internet and get yourself positioned as a leader and an expert in the cosmetic or skin care industry you can have literally thousands of people reaching out to you that already have a want, need or desire for your products or even your business. Be aware that trying to host parties will soon become ineffective and your Mary Kay business could end up actually costing you money.

Trudy Arnett is a professional marketer who helps other entrepreneurs be very successful by using cutting edge marketing principles to ensure positive business growth and establish long-term success. Trudy has marketed several different products and services and has been involved in sales of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Trudy, click... [http://www.revealedMLMsecrets.com/mary-kayn-article/]Here

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Mary Kay Marketing - Three Secrets For Success With Marketing Mary Kay

How To Market Mary Kay Products

In a good marketing plan, recruiting is a second step. You will learn how to market your product first, and then you are ready to help your new distributors. There are three marketing secrets that empower you to build a large base of loyal customers. First, you need a large audience. Second, you need a compelling message. Third, you need to deliver your message, invite a response and track your results. Let's look at these in detail.

For a large audience, you need to go outside of your warm market. Only a small fraction (2% at most) of your prospects will buy from you, so you need a large pool of leads to draw from. Using the phone and the Internet, you can reach thousands of consumers nation-wide. Consumer leads for a phone campaign cost as little as 20 cents a piece. This is secret number one.

The second secret is to find the right message. Obviously, your market audience and message must match. Your leads will be buying to get what they need and desire. Therefore, choose a key product and a major benefit, for example in the area of Mary Kay skincare, or fragrance products. Look to find a group of consumers who are likely to spend money on this benefit. Craft a compelling message that is focused solely on the major benefit, not the product or company.

The third secret is to deliver your message via phone or Internet and track the response. See how many people are actually buying from you, and if your revenue is covering your cost. In most cases, you will have to adjust and test your lead source and message, to make the numbers work.

Recruiting Mary Kay Consultants

This marketing approach is known as direct response marketing. It is the most effective marketing strategy for a small home business, because it will let your realize the full profit potential in your market. Furthermore, it combines the advantages of personal contact with the ability to handle large numbers of prospects. This makes it a perfect tool for a network marketing business.

As soon as you have found a profitable marketing niche, and are making money on a regular basis, you are in a perfect position to recruit new Consultants. Share your lead sources and prospecting scripts, and train her how to use them. Now your new recruit is able to duplicate your own success, and continue to add to your group volume.

As you can see, marketing in a Mary Kay business is based on numbers and proven marketing tools. Motivation and rewards are good, but they cannot replace good marketing practices.

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Mary Kay Leads - Three Steps to Finding the Best Leads For Your Mary Kay Business

Warm Market Leads

Your company encourages you to begin with your warm market of friends and local acquaintances; holding sales parties, skin care classes, facials and so on. These types of leads can give you some business, especially when you are outgoing and good in making contacts and striking up conversations. Eventually, you will become known as an expert in cosmetics, someone people can trust. It will be a slow process, though, and you are not likely to generate a part time income any time soon.

Opportunity Leads

Opportunity leads quite common in your business, and are easier to find. You can either buy them or try to generate your own leads. Experience shows, however, that opportunity seekers will drop out very quickly if they don't see money coming in. So, opportunity leads are useful only if you know how to market your products and if you can train your new distributors to do the same. Otherwise, you may find that the income from recruiting bonuses does not justify the cost of finding leads.

Mary Kay Customer Leads

And this brings us to the second option, customer leads. With cold leads, at most 1% to 2% of your prospects will actually buy from you. This means, that for each customer you need to contact at least 50 leads.

However, this is not as much of a problem as it may appear. Using the telephone, you can contact thousands of consumers nationwide. Telephone leads from buyer files are cost as little as $0.20 per lead. To use these leads sources, you need three basic skills:

1. Choosing the right product and benefit

2. Finding the right audience, your target market

3. Finding the right message, that creates a positive response.

The better you can define your niche, the more likely you are to make money. It is easier for you to build your expertise, your knowledge of consumer needs and preferences in narrow niche than in a broad market. And your leads will be more likely to buy. Once you have found a profitable market niche and message, you can go to the Internet, for large numbers and better follow-up.

This approach to finding lead sources is known as direct response marketing. For a small home business, direct marketing is the fastest and least expensive approach to marketing.

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Mary Kay Home Business - What Does it Take to Build a Profitable Home Business With Mary Kay?

1. Plan for Profits

You must make profits in your business early on. Obviously, that will be motivating, and your are in this to make money. But it goes deeper than that. First, your profits are telling you how well your marketing approach is working. If you keep running up losses, stop and regroup. Second, you need profits to expand your business, pay for overhead, more advertising.

You are making 50% off selling products, and in the beginning, this is where you will make most of your money. Find out how much your average customer will order for each kind of product. How many will place repeat orders, and what is the time span? These data will tell you how much you can spend on acquiring a customer, and still make a profit.

2. Market your May Kay Products

You may be tempted to start with recruiting, to collect bonuses and benefit from group volume commissions. The problem with drop out: distributors who are joining for the opportunity will not stay around very long if they don't make money. Let's not try and keep them anyway, rather show them how to come into profit. And this comes back to your own skills: knowing how to market your products.

For a small home business, the most effective and affordable marketing strategy is direct response marketing. With direct marketing, you have access to a large audience of consumers nation-wide, at low cost. Your main task is to find a profitable niche in the market for cosmetics and body care products, because in this market, you have many competitors.

3. Recruit and Train New Consultants

With direct response marketing, you will see very quickly if you can find an acceptable profit margin for the products you are marketing. This is because you can trace every sale back to a single lead source and marketing message. If you do find a profitable market niche, and you are making money consistently, you are in a position to recruit new distributors. Train them how to use your lead sources, scripts and presentations, and they will be able to duplicate your success. This is the fastest and most effective way to build a profitable Mary Kay home business.

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Article Source: [http://EzineArticles.com/?Mary-Kay-Home-Business---What-Does-it-Take-to-Build...?&id=4122412] Mary Kay Home Business - What Does it Take to Build a Profitable Home Business With Mary Kay?

Mary Kay Review - Is the Mary Kay Opportunity the Right Fit For Your Home Business?

Well, I want to get to the point and answer your questions of whether or not the Mary Kay business opportunity is a right fit for your home based business. I'm going to give as much information as possible so that you can make an educated business decision for yourself. I'll be talking about the initial expenses to get started, the compensation plan, and the training you receive if you decide to become a Mary Kay consultant.

Starting Costs & Training
The initial fee to get started with Mary Kay as an independent beauty consultant is $100. You get a starter package for paying the $100 fee. The starter package contains around $200 worth of May Kay Products. These products can be sold, but most of the time they are used as product samples for customers to use at home shows.

Mary Kay offers a pre built web site that is optional. It's actually less expensive than most other businesses that I've reviewed. The first year costs only $25. And every year after that will be $50 a year.

Now of course you buy an inventory of products. You and your sponsor can decide how much you will buy. Keep in mind that the starting costs will increase based on how much Mary Kay products you want to initially purchase to sell to customers.

It's known that in order to remain an active Mary Kay Beauty consultant you have to order a minimum of $200 worth of products every three months. This is roughly $67 dollars per month ($200 divided by 3 months).

Also, they offer something called Silver Wings Scholars which is a free online back office for Mary Kay consultants. There are videos and other training documentation to help people succeed in the Mary Kay business opportunity.

Time Investments
Home shows are held at a customer's house. The customer can invite their friend's to attend these shows. The majority of customers are attained through word of mouth. Some people use social networking sites such as MySpace or FaceBook to connect with people in their local area.

Once a week, a Mary Kay consultant must attend their director's house for training. Consultants can invite guests to come and learn about the product or even join the opportunity. Mary Kay stresses the fact that they don't pressure anyone to join their opportunity or buy their products which is definitely a great thing to know. I can attest to that as I actually talked to a May Kay consultant who did not pressure me at all to make any commitments until I was ready.

As you can see they offer a real support system giving people the opportunity to connect with each other. If you're a person that needs that personal connection in order to be motivated to learn and perform better, then Mary Kay is a good opportunity for you to join.

The Mary Kay Compensation Plan
As a Mary Kay beauty consultant, you receive a 50% discount on their products. For example, if you as a beauty consultant purchased an item for the wholesale price of $25, you can then go and sell it for $50. And of course this profit is what you keep for yourself.

There are different levels of Mary Kay consultants. When you first start out, you are classified as an Independent Beauty Consultant.

You can get to the next level called Senior Consultant when you recruit 1 person onto your team. So now you'll be able to earn a 4% commission on your newly acquired recruit's wholesale orders. So for example if someone in your downline orders $300 worth of Mary Kay products at the wholesale price then you will earn a commission of $12 ($300 multiplied by 4%).

The next level is called Star Recruiter. In order to be promoted to this level you have to sponsor 3 new team members. In addition to being able to make all the commissions at the lower levels, you will now qualify to earn a $50 dollar team building bonus. You qualify for this on your 4th recruit and on any future recruits thereafter. But the additional condition to get the $50 dollar team building bonus is that the new recruit must make a minimum order of at least $600.

So if you're in this position you are going to do everything in your power to make sure your new recruit makes at least a $600 order. You have to ask yourself "Is it going to be worth my time to try to convince someone to make an initial purchase of $600 so that I can get that $50 bonus?" Is this something you don't mind doing? I'm just providing you the facts and asking questions to help you decide if this is the right business opportunity for you.

Once you have 5 recruits under your belt, you will be promoted to Team Leader. So instead of making 4% off any team members order as noted at the Senior Consultant level, you will now be able to make between 9% to 13% off any orders in your downline. You only qualify for the 13% if you make a personal order of at least $600.

Now the next level you can get to is called a Future Director. You achieve this level when you have 8 people in your downline that you personally recruited yourself. When becoming a Future Director you can apply to get to the Director level. You actually have to make it known to Mary Kay that you're applying to this level. Once you notify them of your goals, you will then have 4 months to have 30 active people on your team. You as a team leader only have to personally sponsor 8 active members. But your team can take care of the remaining 22 if you want. It's totally up to you how you're going to accomplish this goal of Director status. Also, another condition to qualify for Director level is that your team must earn at least $16,000 worth of wholesale orders.

Your reward for becoming a Director is that you'll get 9% to 13% commissions off orders of any of your 30 or more representatives below you that helped you achieve Director level status.

Now another important fact to consider is that you can be demoted no matter what level you're at in the Mary Kay business. For example if you're at Team Leader status with 5 recruits under you and any one of those recruits decides to stop ordering products, then you'll get demoted to the previous level, which is Star Recruiter. So you can see it is very important to get to know your teammates and continually provide effective training so that they can consistently perform well for themselves and for you.

Conclusion
Mary Kay offers quality products to their clientele backed by a legitimate business opportunity. They are filled with very personable distributors that are willing to give you answers in a no pressure environment. If you're the type of person that truly loves the product then promoting it will be easy.

However, one of the drawbacks that the Mary Kay business opportunity has is their old way of marketing. They give home shows and get customer leads through mostly word of mouth. So you are limited geographically to the number of people you can sell your products to because it's known that the majority of their sales are through word of mouth.

Now it's known that some of their consultants have pre-built web sites. But they aren't being taught how to leverage the internet and use effective marketing techniques to bring people to their web site to purchase items.

It's known that their training does not emphasize new effective marketing concepts such as using advertising campaigns with pay per click, writing articles, doing videos, and implementing a funded proposal. There is no way to create an automated marketing machine so that you can have a system on auto pilot. Instead Mary Kay consultants have to drive to peoples houses to give presentations to sell products and possibly recruit new representatives.

Some may see this as a great thing because they get to connect with people by driving to different areas to put on home shows. Others will think that this method of marketing defeats the purpose of working at the comfort of their own home. It's really up to you to decide if this type of business model fits your style. My job is to provide you with the facts so that you can make an informed decision determining whether or not this Mary Kay opportunity is the right fit for your home based business.

Brandon R. Drake is a professional marketer and an [http://www.honestwealthbuilder.com]online marketing coach that helps serious entrepreneurs increase their skills by teaching effective methods to leverage the power of the internet and utilize smart marketing techniques to be successful in network marketing.

Article Source: [http://EzineArticles.com/?Mary-Kay-Review---Is-the-Mary-Kay-Opportunity-the-R...?&id=3880421] Mary Kay Review - Is the Mary Kay Opportunity the Right Fit For Your Home Business?

The #1 Characteristic to Home Base Business Success

"The choice is yours and yours alone."

When you think that there's nothing else you can do and all the cards are stacked against you with no possible way out but if you continue to go that extra mile some how some way a spark ignites and your life starts a change.

Usually that change is unrecognizable as it is so fragile but when you do notice it, well, it is similar to a light going on in your head and you wonder where has this been the whole time.

I believe the explanation why I am saying all this isn't to sell anything aside from to let you know what I ultimately uncovered. That helping people is how to make money on the internet.

So my advice to you is to stop sweating about earning profits and start thinking ways to help others solve their solutions in their lives today.

Finding info that may help them in what ever situation they could be in whether it's relations, learning ways to lower their electrical bill, deciding what sort of dog food is the best for their pet or anything else.

When you find that niche market that you feel comfortable with and start helping those that are looking for answers and solutions to their issues you to will have that "Home Base Business Success as Mary Kay Ashe achieved."

Gregory L Henderson: As individuals seek the Internet to supplement their incomes in this dwindling economy they have started to understand that they must find a must find a Honest Guide to show them "How to Make Money Online for Beginners"

Find out more of what Mary Kay Ashe founder of Mary Kay Cosmetics had to say about Persistence and Failure for Home Base Business Success at http://generatingnichemarketideas.com and learn what has helped others to become successes in the Internet Niche Market Industry.

Article Source: [http://EzineArticles.com/?The-1-Characteristic-to-Home-Base-Business-Success&...] The #1 Characteristic to Home Base Business Success