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Is Content Still King? A Quick and Easy "Survival Guide" for Home Based Publishers Everywhere

The truth is, not a day goes by that I don't read an article, or an expert opinion, that suggests that content is NOT the key to "owning eyeballs" in the online landscape. And you don't need me to tell you that most of the online "guru's" want you to believe a few well placed tweets... or Facebook friends, or even attending a seminar or two is the REAL key to creating a rock star persona, and the bank account that goes along with it.

I'm here to tell you that they're wrong..:-)

But I don't want you to take my word for it, instead......just take a look at what Google has recently done to completely and utterly turn the whole online publishing marketplace on it's dizzy head.

With a few simple tweaks of it's amazing algorithmic muscle, the search engine giant has literally reshuffled the deck about WHAT and who it shows in it's results for thousands, if not millions of keywords, causing a massive fallout that has hurt publishers large and small alike. (with industry experts believing even some of the MOST trafficked web sites in the world, and international brands being hurt the hardest)

The sites that continue to rise to the top?

Those that have UNIQUE, quality content that engages, informs, entertains and educates their readership......PERIOD

In my own business?

The sites I have created with the most "care" are the ones that have benefitted the most. Sites with lots of user created content, lots of community interaction and lots of very niche specific question and answer oriented articles have done the best. Stuff that has been MOST affected by these changes for me? My affiliate oriented campaigns, or 2 or 3 page sites designed ONLY to sell something, and usually something that clearly I am NOT an expert on as well.

Here is a quick and easy "Survival Guide" that I use in my own business, that covers thousands of unique articles and millions of readers in tens of niches... and hopefully it will serve you as well.

1 - Go DEEPER, rather than wider. More authoritative content in ONE niche is better than a wider, more generalized site these days if you want to rank well in ONE specific area

2 - Link OUT liberally. Share other resources... even if they are your competition. The search engines believe that the flow of information should take people "naturally' from one authority to another, and the more I share, the more "love" I seem to get back on those pages

3 - Use a blog, and update it regularly. Hugely important for a ton of technical SEO reasons... but mostly, in my view, because it allows your readership to involve, interact and engage with your content, your ethos, and your brand, and shows you have a site that is currently relevant. (a good reason to use current events in your blog posts to boot)

4 - Incoming links MATTER. And quality links are very important. Look to develop REAL relationships with other publishers in your niche who will naturally link to your best content without reservation or for reward. Don't focus on CONTRIVED methods for building links... instead, focus on creating KILLER content instead.

Of course there is tons more - but this is a great start, and I truly believe if you focus, and get excited, there has never been a better time to be a PASSIONATE, and profitable, online publisher than today!

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Article Source: [http://EzineArticles.com/?Is-Content-Still-King?-A-Quick-and-Easy-Survival-Guide-for-Home-Based-Publishers-Everywhere&id=6078159] Is Content Still King? A Quick and Easy "Survival Guide" for Home Based Publishers Everywhere

How to Work From Home and Live Like a King

Living like a king may vary from person to person. It does not necessarily mean the amount of money you have in the bank. If you can call your own shots at work, bring order to your finances however much it may be worth, have time to indulge in family or social life, I would say you are very much on the way to living like a king. After all, it is a win-win situation, isn't it? All it takes is for you to find the work you can do, at your own time, pace, from the comfort of your home and still go laughing all the way to the bank. Easy? Perhaps not. Doable? Definitely.

There is a plethora of options to explore, thanks to the Internet. You can pick up work that you can do for someone across the globe. You can pick and choose exactly what you want to, how much time you want to spend on it, and you can choose your office space. While not discounting the fact that you need to know what you are working on, it is possible that you will find your niche. Make sure you are actually skilled in your choice of work and you are open to learning more about it. Make sure that you are willing and able to keep your skills up to date, and more to the point, know exactly what the skill set is worth in the market.

Projecting yourself professionally and knowing the market trend could make or break your business leads. Once you have mastered the art of offering niche skilled areas in a professional manner, doors will open and you will have found your own slice of heaven. If not heaven, at least your own kingdom.

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Stephanie Mojica, a business prosperity coach, has worked side-by-side with executives at prestigious companies, including NBC, CBS, the "Dr. Phil" show, "Inside Edition," Columbia Pictures, and Harvard University. To learn more about Stephanie and her life-changing programs, visit http://www.businessprosperitysecrets.com

Article Source: [http://EzineArticles.com/?How-to-Work-From-Home-and-Live-Like-a-King&id=5580192] How to Work From Home and Live Like a King