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Five Ways to Make 800% Profits With Old Magazines

Many people have old magazines stored in a forgotten corner of the attic, garage or basement that are worth a tidy sum to the right buyer. Those in the know can turn turn that information into 800% to 2,000% profits. A stack of back issues of Life magazine, for example, can often be purchased at an estate sale or garage sale for fifty cents or a dollar each, and sold on eBay for ten to twenty dollars each. Even common magazines that are not collectible have value if the articles in that issue have appeal. If a magazine has how-to information about a hobby or solving a common problem, there are buyers that willingly pay for that information.Other buyers are seeking magazine issues about a famous person - a celebrity, sports star or VIP. It could be anyone from movie star Natalie Wood to serial killer Ted Bundy. Serious buyers will often pay more for a collection of magazine clippings about a celebrity than for a magazine issue about them. For example, it's not uncommon to see clipping collections about movie and music start, Madonna and David Bowie, for example, bring hundreds of dollars on eBay.

Here are five ways you can make money with old magazines.

1. Look for magazines with a celebrity on the cover. Famous people such as sports stars, movie start, well known artists and musicians even politicians and criminals are "hot" and collectors are scouting eBay for more material about their favorites. Surprisingly, lesser-known celebrities have minor "star power" and a fan base that is actively buying memorabilia online. It's easy to find out if a celebrity is popular, just do an eBay search to see how many magazine issues and clippings are listed and how quickly they sell out. You'll notice that successful sellers have detailed descriptions of each magazine issue, including articles and additional photos of the celebrity on the cover.

2. Older issues of a magazine bring higher prices than newer issues, so always be on the lookout for the early issues. First issues bring the highest price, followed by issues from the first year. It's all about scarcity, as most magazines have a small circulation in the first year. Specialized magazines about a specific niche, like collectibles or hobbies such as pottery, woodworking or RC cars that are out of print are easier to sell online for above-average prices. Magazines with inserts, such as baseball trading cards (Sports Illustrated) or patterns (McCalls) bring premium prices as well.

3. Old magazine ads are collectible, so look for older magazines with ads for cars, beer, food products (Planter's peanuts is a good example), tractor ads like John Deere, and a host of others. One full time dealer specializes in old full-page ads from early homemaking magazines like Good Housekeeping and McCalls. Framed or mounted, a full page ad can bring up to $60, or can be sold unmounted for $10-$20. Check eBay to see what's selling now.

4. There are thousands of cover collectors who purchase only magazine covers done by well-known artists, illustrators or photographers. Norman Rockwell covers are the best known, and can bring over $100, but covers by lesser known illustrators are sought after as well. The illustrations of Jessie Willcox Smith, for example, who specialized in illustrations of children, bring high prices as well. The work of Alberto Vargas, known for his Playboy pinup girls, has a broad collector base.

5. Hard-to-find articles about hobbies sell well on eBay, if the information is not widely available. For instance, comprehensive how-to articles about building a henhouse or a wood rowing skiff can bring $10-$20. If you're selling an article about a specific topic, like making fused glass, be sure to list it on eBay under "crafts", as anyone searching eBay is more likely to search by topic than by magazine name.

There are hundreds of folks making a good part-time income selling old magazines online. Local garage and estate sales can produce a steady supply of inventory if you know what to look for. To learn more about buying and selling old magazines, read Old Magazines Into Gold, available at rel=nofollow http://www.extraincomebulletin.com

Craig Wallin is the author of twelve best-selling books about home-based businesses you can start for just a few hundred dollars, and the editor of EXTRA INCOME BULLETIN, an online resource about honest businesses you can start on a shoestring. To learn more, visit: http://extraincomebulletin.com

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Earn Extra Cash Selling Old Magazines on eBay

In recent years, sales of collectible magazines has been booming, thanks to the "nostalgia wave." This huge wave of buyers, most of them baby boomers, is looking for ways to re-connect with their youth, when life was better, the pace was slower and anything was possible. Old magazines are a perfect way to do this, and prices are still quite affordable. Whether it's a Beatles fan looking for an issue of Life magazine from the 60s or a vet looking for magazine issues about military history, there's an issue - or several - just for them.Best of all, most of the back issues of old magazines can be found online, at sites like eBay or other online stores devoted entirely to collectible magazines. This easy access to old magazines has brought thousands of new buyers into the marketplace and dramatically increased both the demand for old magazines and the opportunities for new dealers.

Buying and selling old, collectible magazines is a simple business that can be started on a shoestring. Because old magazines are stashed away in attics, basements and garages everywhere, a "newbie" in a small town in Wisconsin or Texas has the same opportunities as an established dealer. Many dealers have started with an investment of just a few hundred dollars.More dealers list their magazines on eBay than anywhere else. As Willie Sutton once said when asked why he robbed banks, "That's where the money is!" It takes just a few minutes to set up an eBay account and start listing old magazines. Sales can even start the first day if you offer the "buy it now" option to shoppers.

There are three proven ways to profit selling used magazines on eBay. The first and most common way is to sell individual issues. Collectors are either looking for a specific issue, the July 1972 issue of the Saturday Evening Post, for example, or searching by topic. They may be looking for issues about a famous person, like Robert Kennedy or Martin Luther King, or about science, woodworking or model railroading. That's why it is important to describe an issue wheel in your listing, including at least the headlines of the major articles in that issue and a cover photo.The second way is to sell "runs" of several issues of the same magazine. This works particularly well for newer magazines that are not as popular with collectors. A run could be just a few issues of a magazine, People or Sports Illustrated, for example or all the issues from a particular year.

The last and often the most profitable way to sell old magazines is to set aside the less than high quality issues when you are sorting. A rip on the cover or a water stain could make an issue an ideal candidate for "ripping." Folks who cut or tear out individual pages, usually full-page ads or articles, are called "rippers" in the used magazine business. Due to the growing demand by collectors, old magazine ads can bring as much as $10-$12 each on eBay - that's $100 to $150 from just one magazine!There are other ways to make money from old magazines as well, such as bundling and selling clippings about famous people or selling mounted or framed copies of collectible magazine covers that are in the public domain. To learn more about this fascinating and very profitable business, read Old Magazines Into Gold, available from: rel=nofollow http://extraincomebulletin.com

Craig Wallin is the author of twelve best-selling books about home-based businesses you can start for just a few hundred dollars, and the editor of EXTRA INCOME BULLETIN, an online resource about honest businesses you can start on a shoestring. To learn more, visit: http://extraincomebulletin.com

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Secrets of Successful Online Magazine Sellers

What is the difference between an online used magazine seller who struggles to make a profit and one who sells hundreds of magazines for $10 to $30 each every month? The difference is in the details, the everyday business decisions that can make or break any business. Here are a few secrets about selling old magazines online that can boost your profits or kickstart your new online magazine business.

1. Sell the right magazines. Not all old magazines are popular with collectors or nostalgia buffs. Mention "collectible magazines" to the average person, and they immediately think "National Geographic." Sure, everybody saves their back issues of National Geographic, but that has created such a surplus there's no demand from buyers. Back issues have flooded the market, so you're wasting your time ever trying to sell them online. Only very old issues or leather bound volumes of National Geographic sell well.There are dozens of magazines that do enjoy steady demand from collectors, such as Time, Life, Fortune, even Better Homes & Gardens or Good Housekeeping. Many collectors prefer to buy "runs" of several issues, for example, all issues from one year. Other buyers are looking for magazines about a particular topic, like monsters, motorcycles or woodworking.

2. Famous people. Another "hot" area for selling to collectors is famous people. Whether they are dead or alive, celebrities like the Beatles, John Denver or the Lone Ranger, sports stars like Michael Jordan, Roberto Clemente, or Vince Lombardi, or VIPs like Albert Einstein, Harry Truman or John F. Kennedy, you can be sure lots of collectors are willing to pay big bucks for old magazines that feature their personal heroes. It's best if the hero is on the cover of a magazine, but even articles clipped from old magazines sell well on eBay. Several successful sellers bundle several articles about rock stars from the past, like the Grateful Dead or Janis Joplin, and sell them for over $100 per bundle on eBay.

3. Buy right. Garage and estate sales can be a gold mine. The seller's goal is simply to get rid of surplus stuff and make a few bucks, which can work to your advantage. Try making an offer to take all the old magazines off their hands in return for a reduced price. Chances are good they will accept it. You can often find magazines that can be marked up 500% to 2,000% when sold as single issues to collectors on eBay.

4. Smart pricing. Do your homework to find the prices the same issues or similar issues have sold for online. Check the "closed listings" section of eBay to find actual sales prices when the bidding closed. You'll also learn how many buyers bid on that issue. Several bids are a good sign, as it means several people are actively looking for an specific issue date for that magazine.

5. Don't sell damaged issues. Instead, go through each issue and cut out any full page ads. Amazing as it may seem, there are collectors for old magazine ads as well as whole issues. Popular products from the past almost always bring higher prices, like Aunt Jemimah flour, Planter's Peanuts or John Deere tractors. New magazine sellers are always surprised to learn just how profitable these ads can be. Just one old magazine can have 12-20 full page salable ads that can bring $10 or more each on eBay.

By learning the secrets of buying and selling old magazines, you can turn a few hundred dollars worth of garage & estate sale magazines into a very profitable part time business. It's just a matter of buying the right old magazines, pricing them fairly and listing them on eBay so the collectors can find them easily. To learn more secrets about this fascinating business, read Old Magazines Into Gold, available at: rel=nofollow http://extraincomebulletin.com

Craig Wallin is the author of twelve best-selling books about home-based businesses you can start for just a few hundred dollars, and the editor of EXTRA INCOME BULLETIN, an online resource about honest businesses you can start on a shoestring. To learn more, visit: http://extraincomebulletin.com

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How to Make Money Selling Old Magazines Online

An estimated 65 million baby boomers in the U.S. are using the internet regularly. So what are they doing online? Web surfing down memory lane! Seems our fast paced, hurried society has created a big yearning for boomers to turn back the clock and return to the "good old days."This nostalgia wave has created a huge demand for anything collectible from those good old days.

Old magazines are hot because they are affordable nostalgia, and a boomer can purchase a collectible issue of a favorite magazine from the 50s,60s, or 70s for as little as $12-$30. That's created an opportunity for entrepreneurs to scout for those old magazines in their local attics, basements and garages, then sell them online to the boomer collectors who are snapping them up. It's not a get-rich-quick business, but ideal for those who enjoy browsing local garage and estate sales to find the magazines.

Today, eBay is the best place to sell old magazines, thanks to a well-deserved reputation as the go-to spot on the internet for collectibles of all sorts. There are also many lesser-known venues, such as Etsy.com. Those who have built up a decent inventory of magazines often open up their own online store, using inexpensive software such as Volusia.com.

While finding old magazines is fairly easy, the secret is in knowing which ones are profitable and which are dogs. According to one book on the subject, Old Magazines Into Gold, there are about two dozen common magazines that sell well and are in plentiful supply. Some, like Life magazine, were mass-circulation magazines, hitting a peak of 8 million copies sold every week in the 60s. The common magazines like Life, Look and Good Housekeeping are the steady seller online, and usually fetch a 10X markup over the garage/estate sale price. For example, you might pay $1 each for a stack of old Life magazines at a local sale, then list each one individually on eBay for $10-$15 each.Here's where the fun begins. Like a weekly treasure hunt, a garage or estate sale may turn up hidden gold. Examples include:

First issues. Look for Volume 1 #1 of almost any magazine. The first issue of People magazine from 1974 brings over $100.

Celebrities and VIPs. These can really boost a magazine's collectible value, especially if the celebrity is on the cover and an article about them appears inside. Deceased celebrities tend to bring more than those still alive, but let's use Madonna as an example anyway. She was on the cover of only one magazine in 1983, and just seven magazines in 1984, so those issues have a high value. Her very first appearance on the cover of Island magazine now brings over $1,000.

Inserts. Magazines occasionally publish an issue with an insert, which can raise the value substantially. For example, an issue of Sports Illustrated with a baseball card insert can bring 5X to 10X the price of an ordinary issue.

Avoid National Geographic. It has become the most saved magazine on the planet. Have you ever known a subscriber that did not save every issue? As a result, old issues are a very difficult sell, unless they are leather bound volumes with map inserts.

Covers. There is a sizable number of collectors who collect magazine covers, in particular the New Yorker, Life, Time and the Saturday Evening Post. A cover of a famous person, Marilyn Monroe, for example, or illustrated by a famous person like Norman Rockwell can bring many times the price of an ordinary issue.

The next time you're at a garage or estate sale, if you don't see any magazines, ask "Do you have any old magazines for sale?" You may find yourself taking a profitable trip down memory lane. To learn more about this little known, but very profitable business, read Old Magazines Into Gold, available at: rel=nofollow http://extraincomebulletin.com

Craig Wallin is the author of twelve best-selling books about home-based businesses you can start for just a few hundred dollars, and the editor of EXTRA INCOME BULLETIN, an online resource about honest businesses you can start on a shoestring. To learn more, visit: http://extraincomebulletin.com

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Mail Order Magazine Business - Getting Started

The idea that mail order businesses are dead is a farce. Just look at the amount of junk mail everyone gets today. Obviously it still makes sense to send out post cards to mass groups of people to make a profit. Today I would like to focus on a Magazine Subscription Mail Order Business. By organizing your thoughts and creating a business strategy you can easily begin to see profits roll in on a part time basis.

Identifying Your Customer

Rather than trying to get everyone to subscribe to magazines, focus on businesses that continuously subscribe to magazines for their customers use. Start with a small area around you and identify:

Doctors
Dentists
Auto Repair Shops
Hair Salons

Make a list of addresses and start to organize your magazine list.

Create an Internet Presence

Part of starting a business is establishing credibility. Today, you simply need a web site. There are several avenues to create simple, FREE, websites that identify who you are, your business, and contact information. Of course, the more features that you have on your website, the more credible you appear to your potential customer.

Package Your Subscriptions

Based on the customers you are focused on selling, create packages of magazines that fit your customers business. Place more car magazines with the Auto Repair shop, style magazines with the Hair Salon, and family oriented magazines for the dentist and doctors office. Packaging also provides you the opportunity to provide a deal for your potential customer. Perhaps they are paying full price for all of their magazines, and you can offer the same titles for a 25% discount.

Find Wholesale Magazines

Several web sites offer magazine subscriptions for as much as 90% off of the cover price. Use this to your advantage. You will order the magazines at the discounted price and mark it up to your customer. You are the middle man offering a better than cover price subscription.

Getting a mail order magazine subscription business up and running can be done with very little effort. The key is to keep after it and keep organized data about your customers. Offer incentives to subscribe through you and most importantly, offer exceptional service to maintain repeat business.

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Why Leaflets Exist

Printed materials like leaflets, posters, books, newspapers, flyers and magazines are major means of conveying information. It is usually place in leaflets holder plastic stand in different shops. Usually, a message is printed on a material is a relatively permanent paper. Once printed, delivered and handed out, it can be passed from one person to the other in all walks of life. Often times, ads with dull presentation get thrown into the trashcan. That is why; you have to come up with a properly developed and planned message that can surely portray a deep and lasting effect on the target market.

There are lots of advantages when it comes to using print ads. Printed words have the power to portray a sense of acceptance, credibility, and prestige. Printed images are unique in that it can be passed from person to person without even getting distorted. It allows you to use photographs and graphic illustrations which can be understood even by some illiterates.

Knowing that there are advantages, disadvantages will also arise. Because of the rising illiteracy rate, some print ads have reduced effectiveness and usefulness. Printed message will go to waste. The printing process requires exceptional, wide, continuing financial support. That is why a surmountable amount of financial investment is needed. Handing out of flyers and disseminating it is time-consuming and costly.

There are three types of leaflets. It is categorized into three namely the persuasive one, informative and directive. The one that is persuasive lets you relay your objectives with the help of reasoning. The informative leaflets states out the facts and information about the products or business that you have. Lastly, the directive leaflet compels your customers to buy your product. You can put all the three types of leaflets in leaflet holders plastic. Make sure you display it in an appealing and presentable manner.

Marsha has been writing articles about [http://www.leafletholders.org//]leaflet holders since 2003 however she also likes to write about [http://www.leafletholders.org/33/wall-mounted-magazine-rack/]wall magazine rack

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Publishing Community Or Local Magazines - A Flexible Home-Based Business

Small businesses publishing free magazines have blossomed in towns, villages and residential estates across the UK. They are part of a fine tradition. In 1859, the Reverend J Erskine Clarke, Vicar of St Michael's, Derby, published the first edition of The Parish Magazine, aimed not at the 'committed in the parish but at the other half'! One hundred and fifty years later, parish magazines are still lovingly produced and distributed by most of the Church's 13,000 parishes the length and breadth of the land and their readership is conservatively estimated to surpass one million.*

Today, desktop publishing has made the production of more commercially orientated local publications possible from home. They are often run by career-oriented mothers who want to work from home and care for their children, active retirees pursuing a new interest or by those who prefer to work for themselves and escape commuting to an office.

You don't need to be Dickens or to have won the Pulitzer Prize for Literature to publish a simple magazine. Much of the content for each issue can be supplied by readers or other sources. As long as you are capable of processing written information, using your computer, organising a work schedule and communicating, you can make a go of it.

Very little equipment is required to set up as a publisher. Many people already have most of the necessary at their finger tips - computer, colour printer, scanner and landline with answer machine. Page-layout software is essential but no there's no need to spend a fortune on high-end programmes, such as QuarkXpress or Adobe Indesign. You can manage to produce straightforward publications with MS Publisher. Specialised graphics software is also required to manipulate images for use in your magazine. Again, you don't need to fork out for top-of-the-range products, such as Adobe Photoshop, so long as you have a programme for resizing, retouching and converting images to tiff format. The Gimp is open-source image-editing software, freely available on the internet, and there are others, such as Paint.NET.

Unless you are a graphic designer, you wouldn't expect your home-published magazine to be designed to the standard of a national glossy. That won't matter, as long as the publication is well produced, informative, relevant to the lives and aspirations of its readers and reliably distributed. It then has every likelihood of being accepted, even highly regarded, by its readership. Many community and parenting magazines have proved to be remarkably successful.

Running a local magazine is not likely to make you super rich - unless you possess the entrepreneurial skills of Rupert Murdoch - but you can develop your business beyond a single magazine in a single location and increase your income. There is plenty of scope to do this, as well as to put your magazines online.

However, most people who launch a local magazine are happy to make an income at home that fits round family activities or hobbies. How much they make is dependent on a number of factors, including effort, frequency of publishing, area of distribution and the business skills of the operator.

Is there a future for a small local print magazines in the face of digital competition?

It seems so. Consumer magazines have been holding their own very well against the digital tide. Humans still like reading magazines. If your publication is within arm's reach - all colourful and tempting, yielding information that is of interest by virtue of its locality, subject matter or visual impact, people will pick it up and flip through it. If it doesn't warrant keeping, they put it down or into the recycling bin. If, on the other, hand, it contains some nuggets of useful or entertaining information they will hold on to it and read it more thoroughly. If they can glean information from a handy publication why would they want to hunt through a host of websites to find it?

Home publishing makes a versatile, creative and 'family-friendly' business to run from home. It's economical to set up, offers the flexibility to operate around other commitments in your life. Whether you are looking for a home business or wishing to increase your skills base or develop a hobby, publishing is exciting, demanding and will give you a tremendous feeling of achievement.

Margaret Hotson http://www.simplyhomepublishing.com

(c) Copyright - Margaret Hotson

* the information on the history of parish magazines comes from the Church of England website http://www.cofe.anglican.org/about/diocesesparishes/parishmags/history.html

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How to Make an Online Magazine

There are hundreds of templates and themes to be had on a lot of sites to give you the exact look and feel that you want for your online magazine. You can also create your own CSS theme or template to really make your online magazine's appearance as original as the content it contains. An online magazine on a blog site means that your previous issues are always archived and available so that people who start following your magazine later can read your back issues as well.

Choosing the right domain name is very important to the success of your e-zine. Dot com is the most popular and easy to remember, with dot info being the least expensive and second most popular suffix for domain names. However you can choose from other suffix's like.net,.org,.us, and.biz (there are other domain suffix's too) whatever suffix you think will be the best with the name that you have chosen and the most memorable for those who are looking for your online magazine. Make sure the name that you choose if descriptive of your online magazine's focus.

There are a lot of hosting companies out there. The prices for web hosting vary depending upon what programming language you are going to use for your WordPress magazine blog. It would be a good idea to do a web search for "website hosting for WordPress blog" or you can simply check out the hosts that WordPress recommends.

Setting up your WordPress magazine is simple, sign up for an account, confirm your email, and log in. WordPress has a getting started guide to lead you through the setup process. WordPress has over 100 free templates that you can use, and there are a lot of websites out there that offer templates and themes that are easily uploaded to your WordPress account using FTP software.

Magazine templates and themes come in several different programming languages so there is one out there that is right for you.

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Internet Fraud and Making Money Online

If you have been using the Internet long enough to set up some sort of email address, you will almost certainly have been invited to earn some extra money by filling in on line surveys... These so-called paid on line surveys are aimed at the growing number of people who stay at home all day with a computer, little capital and no work. They are particularly aimed at stay at home mums and the out of work.

It is feasible to earn a few dollars a month from some of these on line survey companies, but many of them are cons. They can make their money in a diversity of ways, but normally the cash out figure for the person surveyed is quite high, often $50 or $100. It is hard to attain that amount at the rate of one $1 survey per week. However, they have you running back and forth to their website in the hope that you will click on one of their adverts and they will get paid.

The first sign of a scam survey firm is the up front registration fee. This is normally less than $50 and seems a good deal if you are going to be earning the thousands of dollars that they 'promise'. Well, not actually promise, because the disclaimer always states that you may not make as much as the 'people' who have sent in the testimonials that you read plastered all over their web sites.

Testimonials from people like 'Mary T., New York', completely undetectable, unverifiable, probably fictitious 'people', who claim to be earning enough money doing on line surveys to pay off the mortgage, purchase a big car and vacation in the Seychelles every year. Rule number one for avoiding on line scams: never pay a fee on the assurance of probably earning money.

The mobile phone scam is always very popular amongst con men and women. In this swindle, you will be asked to verify that you are a real person by replying to a simple text message. What you are not told though is that you are texting a premium number which will probably cost you up to $5. The firm is sure that you will not notice this charge, especially if you are pay-as-you-go and do not receive monthly statements.

Another popular scam is where you are promised special offers or even cash for clicking on the banners of the site's 'partners'. You will be asked to seek more details by clicking on a banner. You may be promised 30% off or five cents for clicking. What you are not told is that you will be pestered from now to kingdom come by telesales people. Health insurance, pet insurance, free holidays, you name it. The only thing that you can be certain of is that you will end up paying more.

Then there is the free magazine scam. You are offered a free magazine on an exciting topic of your selection. Again they ask for your telephone number. What they do not say is that your free magazine comes with a subscription to their magazine which costs $19.95. The payment will be made to your phone bill and you will probably never even notice it, which is what they are counting on.

Never give out sensitive information over the Internet if you do not know who is receiving it. Phishing is also a lucrative scam, where an email purports to come from a bank or even Google or Yahoo. You are told that your account has been hacked and that you should corroborate your details. As soon as you do, your account will be compromised sure enough.

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Why Local News and Niche Magazine Publishing Are Winning

Local news and niche publishing wrapped in hyper-local advertising are the inevitable future of profitable media. Large publishing companies are going under with the weight of many mouths to feed and long, expensive distribution channels to get their messages to their readers' coffee tables. As the canopy opens on this space, nimble, smaller, even home based media businesses are sprouting.

How has this happened? I believe it is a combination of diminishing returns on the old 'rivers of gold' (once controlled by the big end of town), with the advent of a glut of media channels and technologies for new delivery models. The financial 'backbone' of traditional newspaper publishing was always the classifieds, real estate and automotive, along with per-copy purchase revenues. To start a newspaper or magazine you needed to already have a dozen other titles in the stable, invariably launched by your father's father.

Then the internet hit. Initially the impact was minimal, but in the last few years as readers start looking elsewhere for their information, the industry has been whisked into a storm of panic. Suddenly Dear Dolly does not have all the answers. Suddenly the same news on the homepage of a $1.50 newspaper is available earlier online, with related links, videos and community opinion...for free!

When was the last time you bought a paper specifically to view classifieds, real estate or automotive listings, or to learn more about a news item someone mentioned in passing? How many of your friends subscribe to daily or even weekly delivery of a print newspaper? Now think of how many newsletters you and your friends subscribe to, or how quickly you get your news from online search engines, news websites or registered communities.

Concurrently with changes in end-user viewing patterns, technologies exploded, affecting no industry more so than the media space, which is on fire! Information is the most heavily invested commodity on this planet, far exceeding oil, gold or construction. Efforts to tap into this multi-billion dollar industry are breeding new wealth and plenty of fresh ideas.

Faster internet connections, the rise of some terrific content management systems that allow even the layman to get online and become master of his domain in a matter of days, the online social media phenomenon and the ready access to support all augur well for the imaginative entrepreneur. Young business people no longer compare engines under the bonnet or boyfriends, instead websites, hardware and online careers.

Inevitably the more technology poured into the media-scape the more players flock to discover gold, which in turn further inspires the public to be even more discerning in its consumption of that media. But we all know this - what is the opportunity?

So here is the punchline - the bigger the toybox and scope of possibility, the more we see end users wanting to dissect their information chunks, making these chunks smaller and more relevant to their personal interests. They want local news about their neighbourhoods. They want to pick up a magazine from the coffee table that invites them into a community of other Brazilian Pink-spotted Lizard lovers, and they want to know that they can feed into their media of choice, contribute some of their own insights, integrate.

The opportunity therefore is simply to facilitate this trend, grease the track and clip everyone's ticket as they pass through your gates. Grab a local news, magazine or community news website. Fill it with enough content to create a starting point of interest, and there is plenty of free or very cheap content out there, then hit up your local or niche community for their own contributions. Get the balance right and you will hit that magic 'critical mass' where your news or magazine site starts taking care of itself. You may always have to login and approve the articles, but the online ad revenues should help sweeten things.

In a nutshell, you are running a multi-user blog, without ever having to submit a blog of your own. The successful publishers of tomorrow will be those media entrepreneurs who get the content balances right, whereupon the advertising dollars will follow. When they see their local news, magazine or community website succeeding, they may very well press the 'Export' button and go to press!

If you thought this article on local news and niche publishing for newspapers and magazines was relevant to your interest set, AND it took you less than 10 minutes casually browsing the internet to find it, I rest my case - local news and niche publishing, whether online and/or print, are winning! Now look around the space surrounding this article - is someone looking to sell you something? Can you see online advertising? Is someone earning an income here?

Hyper-local and niche content is the future of newspaper and magazine publishing.

John Hancock is the founding manager of http://www.ezymedia.com

John has worked in the community sector, microfinance, social development and media. He enjoys camping, singing, reading and most sports.

Article Source: [http://EzineArticles.com/?Why-Local-News-and-Niche-Magazine-Publishing-Are-Wi...] Why Local News and Niche Magazine Publishing Are Winning