ProfitBrite

The Importance of Mobile Digital Marketing

With the recent huge upswing in users browsing the internet on handheld devices such as mobile phones, and more recently tablet computers, the top companies have had to take a look at innovative methods of digital marketing in order to take advantage of this new opportunity. The options open to mobile marketers have increased massively over the past couple of years, in particular the emergence of touch screen technology driven by the massively popular iPhone, and the technology used allows for previously unheard of marketing technology to come to the fore. Because of the rate at which this technology has emerged there is currently no advertising 'rule book' from which companies can base a campaign, so it has led to a number of clever and innovative methods by some of the worlds' top brands to take the lead in this field.

The dominance of social media, Facebook in particular, has led companies to find new ways of getting consumers to opt in or 'like' their page in order to provide them with a communication channel through which they can engage with their target audience on a regular (and cost efficient) basis. Fashion brand Diesel have pioneered an interesting way of acquire Facebook fans, using rel=nofollow [http://mashable.com/follow/topics/qr-code]QR codes in store on products and offering discounts to those who scan the code and 'like' the product. On paper this is a great idea, it benefits the consumer by reducing the cost of their purchase as well as benefiting Diesel by allowing them free advertising to the users friends and family.

Moving away from Facebook, GranataPet in Germany have made use of the popular application Foursquare when promoting dry dog food. They released a number of billboards with dispensing trays on the bottom, and when a user checked into Foursquare next to the tray the billboard dispensed a free sample of the product. Foursquare looks set to be used in a number of innovative campaigns in the future as companies get to grips with the potential of the location monitoring app.

Another area still in its infancy but which is looking like becoming a prominent technology is mobile payment, the facility to pay for products and services using only your mobile phone. Starbucks have been one of the first to take on this technology, allowing users to buy coffee through its iPhone application. There are companies looking to trial a new system which will allow phones to work in a similar way to debit cards, with the handset being held up to a payment terminal and the money being withdrawn automatically from the users account. Again this is in its infancy so it may be some time before it becomes commonplace but the initial signs are encouraging that it could be adopted as a viable method of payment.

It's an exciting time for the [http://www.eqtr.com]digital marketing world, and there should be a great deal more innovative and unique campaigns to look forward to in the near future.

Article Source: [http://EzineArticles.com/?The-Importance-of-Mobile-Digital-Marketing&id=6369388] The Importance of Mobile Digital Marketing

Understanding The Benefits And Possible Drawbacks Of Mobile Marketing

One obvious benefit concerning the process of marketing mobile phones or mobile marketing in general is the fact that most people nowadays have mobile phones, ranging from simple cellular phones to smart phones like iPhones, Android, Blackberry, etc. Because of this, marketers or businessmen are somehow already one step ahead when it comes to reaching potential clients. The connection is none other than those mobile phones. So whichever type of mobile marketing you are trying to include in your marketing campaign - be it marketing SMS or that mobile web marketing - you have some sort of advantage already. You only have to make that advantage worth it. How about doing both options?

With mobile marketing through SMS, the other benefits include having decent, perhaps more, response rates and the fact that it can be integrated with other marketing strategies. You can use social media (such as Facebook, Twitter, YouTube, Digg) and traditional media (i.e. radio, television and print) to disseminate your SMS short codes. These "short codes" are the codes that interested folks need to remember and opt-in to so they can receive SMS updates from your business or company. Because people can opt-in, this makes subscribers of your updates some of the most targeted audience your business can ever have. This is because they want to get in touch with you and they are the ones who want to learn whatever your business is offering. It also helps a lot that mobile SMS marketing is cheaper than the usual web or online marketing.

With mobile web marketing, another benefit is that your customers can still view your site as efficiently as possible even if they are using their mobile phones to do it. For instance, if they want to purchase something off your site but don't have access to a PC or laptop, they can still do so using their mobile phones. Your clients will very much appreciate how flexible your services are - either online or through mobile web. This just proves how effective mobile marketing is and why you should add it to your list of strategies. In this era wherein you can send text message online, shop clothes over the Internet and know someone's actual location through GPS features and location-based services, you should utilize anything that can help you and your business gain leverage.

But mobile marketing has its drawbacks as well. For text message marketing, there are issues regarding permission and privacy that you have to deal with properly. For mobile web marketing, the problem has something to do with the varying phone standards. For instance, some individuals may not be able to view your business' mobile website very well because their phones' settings aren't compatible with your site. These are the things you have to understand first before venturing into mobile marketing.

For more information on mobile website and marketing please visit my website: http://www.mobilephonewebsites.ws/

Article Source: [http://EzineArticles.com/?Understanding-The-Benefits-And-Possible-Drawbacks-O...] Understanding The Benefits And Possible Drawbacks Of Mobile Marketing

Information Technology: Asset or Distraction?

How many hours a day do you spend on email, messaging, social media and other digital communication? What about your staff? Add it up. The answer may surprise you. Technology can be a great asset to your business, but it can also be a distraction.

Information technology is expected to increase dramatically in usage over the next two years. The numbers below represent the expected increase of technology usage one year and two years from now.

Mobile 33.60%, 39.10%
E-mail 38.40%, 34.20%
Texting (SMS) 30.70%, 32.20%
Social networks 26.50%, 26.20%
Desktop video 12.80%, 26%
Instant Messaging 18.60%, 21.30%
VoIP calling 12.10%, 21.30%

Source: Skype (December 2010)

At What Cost?

With the steady increase the question that begs to be asked, "When is actual work getting done?" When is technology a useful tool in your business arsenal, and when is it a distraction?

Growing with Technology (Without Losing Productivity)

Technology for technology sake is a waste. Determine if the technology makes sense for your particular business and for that particular employee. Here are a few ways to evaluate and apply information technology and if it's right for your business.

Instant messaging and texting. Weigh the pros and cons. On average it takes someone four minutes to get back on track after being distracted (up to 15 minutes if working on a detailed project). For many, the distractions that instant messaging and texting create are not worth the communication value.

Social media. Consider blocking social media sites from employees who do not need to access them in the course of business. Software is available to block sites based on a user's unique login.

Policy and best practices. Inform employees about your policy for email, texting, social media, etc. If you do not know your policy, it's time to create one.

Smart phones and mobile technology. If your employees utilize mobile devices, spend the extra time and money to make sure that they have quick, easy and problem free access to all of the information they need. Consider using mobile in new ways such as accepting credit cards, obtaining customer signatures, providing proofs, etc.

Video. Consider utilizing web video for marketing, training or product instruction. A short video has a much higher comprehension rate than written text. Enlist the help of a talented employee. On the flip side, make sure your employees know your policy for watching web video on sites like YouTube.

Optimum Productivity can help develop policy and train technology best practices to your staff. When used efficiently, technology can save hours of wasted time each week allowing you to get more done with existing staff. email [mailto:info@optimumproductivity.com]info@optimumproductivity.com or visit [http://www.optimumproductivity.com]www.OptimumProductivity.com for more information and to receive a free productivity report.

About: Erin Hoffman is a Productivity Specialist and the president of Optimum Productivity. She helps busy professionals and businesses save hours each week by showing them cost saving time and email strategies. Her company, Optimum Productivity, offers company training packages, speaking and individual coaching.

Article Source: [http://EzineArticles.com/?Information-Technology:-Asset-or-Distraction?&id=6130333] Information Technology: Asset or Distraction?

Show Me The Colour Of Money And I Will Follow You: How To Spot Genuine Internet Money Making Systems

Bill Gates, of Microsoft, (IT), Warren Buffett of Berkshire Hathaway, (stock and shares), Richard Branson of Virgin, (airlines, transport, and investments) Lackshmi Mittal, Indian steel mogul, Donald Trump, (property investments) Oprah Winfrey, (television), Roman Abramovich (steel, investments), the South African Billionaire Patrice Motsepe, (Mining), and the Nigerian Billionaire Alico Dangote, (sugar, cement, flour) and Mark Zuckerberg of Facebook, one of the youngest billionaires, all have one common trait, they are money magnets, they are listed on the Forbes rich list and all at one time were like you and me, an average Joe. Wealth came with them using different formulas, in diverse or similar industries. Their beings possess magnetic properties-dormant powers of attraction, which are ignited by ferocious commitment. Give yourself permission to dream a big dream and the rest will follow. Yes, there are genuine money making systems on the internet.

How You Can Zero In On The Right System And The Right Money Making Product On The Internet?

Today I am not going to delve much into the personal backgrounds of the above billionaires but I am going to share with you how you can zero in on the right system and the right money making product on the internet. Like me, you have typed in 'internet business' or 'internet income' in your internet search engines and what did you get? Millions and millions of results with millions of gimmicks and scams all attempting to siphon the little cash you have spared to try and make money on the internet. Now, how then can you know this is the right system or product? I will, instead pose another question, how then did people like Mark Zuckerberg become a billionaire via the internet? Could it be he was so lucky, could it be he stumbled on a pile of cash, or could it be he was so meticulous in his planning and approach to things in such a way which is so different from the way you and me do. To an extend, yes, but not completely.

Tap Into Your Dormant Powers Of Attraction

You got to tap into your dormant powers of attraction. Think money and you attract money. Associate with like- minded people and you get like minded ideas. Interact with people who have seen it all, talk to someone who is already having what you are looking for. Among other things, these personal traits are paramount;

-focus,

-dedication,

-unwavering determination to succeed,

-fear of failure,

-unbridled belief in one's abilities and capabilities.

How Many Business Articles Have You Read On The Internet And Abandoned Halfway Through?

Back to billionaires again, Bill Gates was intelligent enough to study and finish his degree but a burning desire from within propelled him to abandon college and focus on his passion, creating a model to a PC for every single home in the world, the birth of Microsoft. Did he not face setbacks? Did he not get discouragement? Was what he was embarking on tried and tested on the market before? He faced all sorts of setbacks like we do in our everyday life. So what then catapulted him to riches beyond imagination? Focus, unbridled belief in one's abilities and capabilities, and sheer determination to succeed and get rich. You too can do it, yes you can, because the universe is fundamentally abundant, awash with money, no shortage except in ones own mind. As I have mentioned earlier, hang around with like-minded people and you will get like-minded ideas.

The Birth Of A Mobile Phone And Now Apple's iPad

Let's take for example the birth of the mobile phone, some 25 years or so ago, to the majority of the world population you would have been considered insane, had you suggested you could speak to someone using a cordless mobile gadget, but today almost every corner of the globe someone has a mobile phone. How about Apple's iPad, inspired by Microsoft? You too can decide to become wealthy or to start making money now, and the Universe will cheerfully provide. The mobile phone industry is now a multi-billion pound industry. It all starts from nothing, in the beginning there was your mother, father and nothing. Now there is You, the universe cheerfully provided. A thought, an idea, manifested, lets have a child and who is breathing now, You in existence, period.

Yes You Can Manifest A Thought But Still How Can You Start Making Money?

I challenge you today, believe and proclaim that everything is there for you in abundance. My father once told me that we are what we repeatedly do. If we constantly think of abundance we will end up being in abundance. The Reverent Martin Luther King had a dream and he turned that dream into words and words became reality. In the United Kingdom and now in the USA, take for example Simon Cowell, the UK television guru, he personally confesses that he disliked school when young but he had a dream, he manifested it, took it up to the people he felt could make it a reality, at first a prominent broadcaster reject it, but the conviction Simon had did not deter him. He went to another, and the rest is history, who does not know The X-factor, today? There are other easier ways and very easy to start generating income if you have access to a PC or Laptop, thanks to the internet.

Every Successful Person Has A Mentor; The Quickest Way To Internet Riches Is To Have A Mentor

Starting to surf the internet, you want to hit the right income generating system on the first click but to use the old adage, its like looking for a live fish on dry land. I started searching for internet money making systems blindly and I lost money, thousands of pounds to internet scams, at one time I lost 2500 pounds to an internet property investment company where they were telling us that you could buy a property without putting any of your money, true to an extend but the situation does not apply to everyone, and I was not one of them. I also lost 1800 pounds to an internet marketer who promised that he would do everything for us including website creation and giving us the products to sell on that website, and ours was just to rake in the profits. It turned out that it was not that simple and I did not make any penny from it. I learned the hard way.

I say to you, today, get the right mentor and you have joined the internet profits stream, simple. On the search for prosperity via the web, I narrowed my focus on sports spreads and stumbled on a website, [http://wealthwisdomtoday.com]http://wealthwisdomtoday.com, where a Cornell University PhD graduate in statistics who discovered an unbeatable sport betting system that has been producing 97% win rate over the last 25 years of sports! Yes, its true. For the first time, he was releasing his unbreakable sports betting system to the market, I tried it and the rest is history. The internet is awash with money but know where to put the funnel and trap it. Welcome to the world of wealth enlightenment.

Chatambudza Tapa.

Internet Cash Streams Systems Researcher

Article Source: [http://EzineArticles.com/?Show-Me-The-Colour-Of-Money-And-I-Will-Follow-You:-How-To-Spot-Genuine-Internet-Money-Making-Systems&id=6086538] Show Me The Colour Of Money And I Will Follow You: How To Spot Genuine Internet Money Making Systems

Local Mobile Monopoly Review

Inside of "Local Mobile Monopoly" you will find the all the information you could ever ask for in regards to making money on auto-pilot. You truly are in a position to make some serious money if you follow the steps that are outlined in "Local Mobile Monopoly".

Before mentioning what will be included in "Local Mobile Monopoly", it is important to realize that there are so many local businesses out there that don't understand all of the emerging technologies that have real potential to drive customers in the door. By gaining access to "Local Mobile Monopoly", you will learn all of the new marketing strategies in detail and how to implement them effectively; some of them might surprise you!

The reason why you are in a perfect position is because a lot of small business owners are afraid to try something new because it could cost hard earned money and might not have any results. In fact most small business owners only try new things once they see that one of their competitors down the street is doing it; this is because they don't have time to do all the research themselves, and they think that if "Bill", down the street is doing it, that it must work; this is not always the case.

The best way you can help ease business owner's fears of being "had" is to help drive customers in their door first and show them that it is possible. After you prove the results for just ONE local business, they will refer all their friends and you can justify your pricing. Word of mouth spreads very quickly, and sooner than later you will have more paying customers than you know what to do with.

What will you get with "Local Mobile Monopoly"

With "Local Mobile Monopoly", not only will you get access to the latest cutting edge strategies of mobile marketing, but you will also receive step by step training videos on how to approach businesses and advice on how "not" to do it so that you can learn from out mistakes. Armed with all of this information, you will be ready to make some serious money ASAP.

In addition to the latest mobile marketing information, you will also gain access to some really cool software that will help you immensely. The first tool is a custom business finder tool. This tool makes it a lot easier to quickly find local businesses; this tool is more efficient than Google maps, which will help you build your list of potential customers as quickly as possible.

For the second Tool and to join me in the next big opportunity please visit my site below... http://make-money-with-mike.com/localmobilemonopoly

Regards,

Mike German

Article Source: [http://EzineArticles.com/?Local-Mobile-Monopoly-Review&id=6089947] Local Mobile Monopoly Review

Need To Know Facts About Viral Marketing

Viral marketing is one of those methods that precedes the birth of the internet. To add to the excitement, all the social sites and networks plus sites like YouTube have radically changed the face of what viral means. People all over the world are revealing so much about themselves in unprecedented ways. This just goes on to show that viral marketing is in full throttle, and the regular word of mouth has taken a whole new meaning with the birth of the World Wide Web.

You will need to think about the market in which you are trying to force a viral campaign. All you can do is create it and let it go, and if it goes viral then you will not be the first to know, usually.

This is why you should focus on being patient when it comes to achieving results from your campaign. It is true that you really never know what will set people off in a viral way. These viral events are not all that frequent, and when they happen they just suddenly come out of nowhere. The key here lies in laying down a perfect foundation that makes it easy for you to grow your viral marketing campaign and take it to the next level. Most people who try to make something viral usually do not succeed. If something you do becomes viral, then all you really can do is watch it and respond to people if they talk to you. The success of the idea proves that it's worthy, which is why you should spend more time on improving it even after launching it. The best viral campaigns are very direct and not complicated. The easier you make everything, then you will greatly increase your chances of something going viral. Whatever you do, it has to be a total no-brainer for people to talk about it or spread it. There are lots of examples of this principle in action on the net, and you have seen many of them. The key to all this is make people aware of it as it is being spread, and that is often just some kind of message or ad. That little ad is powerful, and it actually causes people to become drawn into the viral mechanism. The easier you make it, the more powerful it becomes.

You can create a buzz about your business that approaches viral, and the key to doing so is when you go out of your way to care about your customers. Remember if you want to drive a point home with your customers, then always avoid talking about it and then keep showing them with your actions. When you always do that, then people remember and they will tell others about it. When you sincerely help people, then they do remember that and will tell others. When you make the effort to help people, then you will see that they remember that and talk about it.

Viral marketing has huge potential for any business that decides to use it in a creative way. Creating an impact in your target market with the right viral marketing campaign requires you to have a good understanding of it, and at the same time you should know your own product inside out.

If you want to check out the latest Internet Marketing course then have a look at the [http://www.enzoreyn.com/courses/local-mobile-monopoly/local-mobile-monopoly-r...]Local Mobile Monopoly site. You need to consider the latest trends in web marketing like what is seen on this Local Mobile Monopoly site. All marketers are taking note of the latest trend in marketing like what can be seen at this [http://butchqueentv.com/local-mobile-monopoly]Local Mobile Monopoly webpage.

Article Source: [http://EzineArticles.com/?Need-To-Know-Facts-About-Viral-Marketing&id=6089903] Need To Know Facts About Viral Marketing

How to Send Emails to SMS

The mobile phone and the Internet are two tools that have completely changed the communications landscape in recent years. As both technologies have improved, they've gradually started to merge together, providing us with smart phones and networking that keep us constantly in touch. There are still a number of ways to make use of this new technology that many haven't grasped yet, but that have great potential. One of these services is the ability to send emails to SMS.

SMS, which stands for short messaging service, is a tool that most mobile phone owners will be familiar with. SMS allows phones to send text messages to one another via standard mobile phone transmission. Provided one has a mobile signal, text messages are both sent and received instantaneously between mobile phones, making them a handy tool for when you need to send or receive quick messages without wasting mobile minutes or time. Previously, the only way to send a text message to someone was through your mobile phone, but many people are frustrated by their phone's typing system. Touch screens, keypads, and voice recognition are all functional, but can leave a lot to be desired. Touch screens are notoriously temperamental, keypads can be difficult or frustrating to use, and voice recognition still makes many mistakes. It makes sense that a computer keyboard would be the easiest way to send a quick correspondence.

If you would like to make use of emails-to-SMS functionality, the first step is to find a program that allows you to do this. You should start by checking with your mobile phone's service provider. Many companies have existing methods of sending an email as a text that can easily be added to your monthly plan. This is also a simple solution, as it ensures that all your communications are routed through one service, keeping things straightforward and organised.

Furthermore, many phone companies now have an email address that will automatically convert your email messages to texts and send them directly to a phone. To do this, you must first find out if your service provider is one of the businesses that offers this service. If so, the next step is to find the email address that your message needs to be sent to. Often, this includes the recipient's telephone number and a company email address.

Finally, there are several third-party programs that allow you to synchronise digital devices and communications. These essentially work as a hub with all of your devices and services routed through it. Sending emails as text messages is one service offered by these programs. This method is probably the least desirable, as smart phones already synchronise all correspondence.

These are just a few of the ways that you can send emails to SMS.

Priit Vaikmaa, the marketing manager of [http://www.textmagic.com]TextMagic invites you to try sending [http://www.textmagic.com/app/pages/en/products/email-to-sms]emails to SMS and discover the benefits that it offers.

Article Source: [http://EzineArticles.com/?How-to-Send-Emails-to-SMS&id=6012717] How to Send Emails to SMS

Importance Of Having A Mobile Website

Mobile computing is embracing many portable technologies which makes internet access on-the-go not just possible, but will also play in important role in our everyday life. This ranges from notebooks to personal digital assistants such as Blackberry and iPhone, to the regular cell phone devices, making mobile computing a vital part of our life. For this reason, you should understand the importance of having a mobile website and also how this can be advantageous to your business.

With the rapid growth of the mobile internet users and competitors from across the world, you have to establish your presence online. Mobile is seen by most people as the new web, because of the increasing popularity and accessibility to the Smartphone. The mobile users are now looking to get information at their fingertips in order to find products or services almost anywhere.

How can your business benefit from having a mobile website? Well, the main reasons are mobility, exposure and ease of access.

The importance of having a mobile company website is undoubtedly growing tremendously. SEO experts from all over country are now seeing a significant boost in demands for website designs, PPC and many other mobile related services. Furthermore, with the latest introduction of the iPhone 4, mobile web has become a lot more like the Computer web, so modifications should be made. Several Internet activities like video conferencing had been previously restricted to laptops and desktops with larger video abilities and screens, but iPhone 4 now makes it possible for people to have meetings while out and about.

There are definitely many advantages of having a mobile site. Besides the reasons previously mentioned, a mobile website can provide enhanced SEO performance. This means that your rankings will increase on the mobile friendly search engines like Yahoo and Google, plus your site will be placed on relevant local and mobile directories to increase the online presence of your business.

Article Source: [http://EzineArticles.com/?Importance-Of-Having-A-Mobile-Website&id=6004104] Importance Of Having A Mobile Website

Selling Online - Things to Remember

Selling things online can be a great way to de-clutter you house, get extra money or it's simply the easiest way to get rid of any unwanted products, equipment or goods. Although it's so simple it's worth remembering a few vital things. I've written the following article to help inform you of the things you should consider when selling items online. I hope you find the following informative and useful. Don't forget that this article is just a guideline and is just my personal opinion but I believe if you stick to these suggestions you shouldn't go wrong.

It's fundamental to remember that although it could be easier to not completely tell the truth about a product you've got on sale because of the fact it's too difficult to explain or you may get less money if you give an accurate account it's always worth telling the truth. First and foremost it's not very nice to purchase something and receive something which isn't up to scratch but furthermore you're hoping that on auction sites you'll be left positive feedback. Often when buying expensive equipment on auction sites people will refer to feedback to get an accurate feel of the people who are auctioning the item. By being honest you're always going to get positive feedback.

If it comes to getting cash for mobiles when you're selling to handset recycling sites it's always worth telling them what the overall condition of the handset is and providing any addition equipment when getting cash for mobile phones. You may need to provide chargers or accessories with the item. It's also worth checking whether you're expected to pay for the postage of the handset when you wish to get cash for mobiles.

Always make sure you don't expect too much for anything you're wishing to get rid of.

John Cooper would advise you to get [http://www.cashformobiles.info/]cash for mobiles or [http://www.cashformobiles.info/]cash for mobile

Article Source: [http://EzineArticles.com/?Selling-Online---Things-to-Remember&id=5976113] Selling Online - Things to Remember

Why Online Jobs Have a Wide Market

If you have never gone to college and it's high time for you to get a job, trust me it will be a waste of time. The number reason why many people are unemployed is because their level of expertise in terms of education is low and therefore no one really wants them because they bring so little to the table. Any way, if you are in this league, the only solution you can opt for is browsing through the internet to get yourself a suitable job that can help you get some money.

These online jobs have a wide market and you don't have to stress yourself every morning to dress up for work because even from your lovely home, you can do the work assigned to you without having to make any type of appearance to the outside world.

Unlike big companies, online work doesn't demand for a lot of qualifications that you must meet to succeed. For those who think that it is impossible for them to work online without a computer, it's time for you to get your hopes high. Read through the given information below which will kick start you to get a job online.

The good thing about internet cafes is that they are open 24-7 implying that you can go there most of the time if you have work to do. The charge for using the computers is so small hence this can help you make money through the internet.

In this modern world, technology has improved a great deal hence if you have a mobile phone, it can turn out to be your work place if you need to do some quick things while on the go. Find ways of connecting it to the internet from which you will be able to have mobile internet connection which will make your work easier since you can do it any time you have free time.

The phones are so light which means that regardless of the area you are in, you can do your work from there.

While in a coffee shop which has accessible Wi-Fi, buy something to eat so that you can use their internet connection. You will get to realize that working online is so simple and affordable.

Online jobs are so nice if at all you give your very best because the more you put in, the more money you will make.

Don't believe in hearsay and find out more about [http://allreviewer.com/grow-taller-4-idiots-scam/]Grow Taller 4 Idiots scam and [http://allreviewer.com/street-fighting-uncaged-review/]Street Fighting Uncaged review.

Article Source: [http://EzineArticles.com/?Why-Online-Jobs-Have-a-Wide-Market&id=5963545] Why Online Jobs Have a Wide Market