MLM CHECKLIST - Internet Vs Network Marketing
"It is the Flashy Thing That Attracts the Eye."Is that what they mean by Attraction Marketing? I speak to a lot of people who call me asking about the mentoring program I participate in. Most are unaware of what it takes to make money online so they are wisely seeking help. So far so good. The trouble comes with their preconceived ideas - some call them dreams - of how easy it will be to create wealth. One of the first things I ask is if they know the difference between Internet Marketing and Network Marketing. Sad to say, most don't. So in a nutshell this is it: Internet Marketing is most often a job offering no residual income. Network Marketing is a business chosen because of the prospect of residual or royalty income. Now of course there's much more to it, and we'll go into some of it here, but that's a good place to head out from when exploring a home-based business opportunity. A while ago I read a book on how to improve the skill of thinking. (Yup, it's a skill so it can be sharpened.) The author, Edward DeBono, offered this: "Perception is by far the most important part of thinking. Perception is how we look at the world, what things we take into account, how we structure the world." If our perception is limited it doesn't really matter how perfect our logic is. Flawless logic with limited perception still gives an incorrect answer or a faulty conclusion. One of the fundamental thinking tools DeBono introduced was PMI, an acronym for Plus, Minus and Interesting. The beauty of this tool is how simple it works while yielding a broad point of view not designed to back up an opinion already formed. That particular practice is what DeBono calls the "intelligence trap", spending all your intellectual capital on supporting an already existing position or opinion rather than thinking it through and arriving at the best possible one. PMI is an "attention-directing tool" where the thinker intentionally directs attention first towards the problem's Plus points, then the Minus points and finally the Interesting points. This is done deliberately and with discipline, taking all of 2-3 minutes. Let us apply PMI to the question of Internet or Network Marketing. The lists here will not cover every feature of either. First the Plus Points of Internet Marketing. One can:
� make "lots" of money
� work from home in PJs or sweats
� be "anonymous" behind the computer's monitor Now the Minus Points:
� there is a learning curve (HUGE if starting out with limited or no computer skills)
� the time investment is equally considerable
� the money investment - websites, ad tracking, autoresponders, advertising, leads, outsourcing, etc. - can be crippling
� basically you have a job since as an affiliate you'll own nothing, dependent on the success of others and their continuing to stay in business
� you will need many, many affiliate programs to make any kind of a reasonable income and the time to manage them all Finally the Interesting Points:
� you'll learn a lot about technology
� you'll learn a lot about human behavior
� you'll attract lots of help from Internet Gurus looking for the starry-eyed newbie and offering programs to accelerate your success Provided you have the time and don't need to make money NOW to pay some bills, AND provided you love to Learn, Internet Marketing can be fascinating. The systems and techniques and gadgets available are challenging and quite remarkable. Now let's look at Network Marketing. The Plus Points:
� one can make "lots" of money with the prospect of passive or royalty income
� one can work from home in PJs or sweats
� one owns a real business with a retailable product or service
� the money investment is minimal The Minus Points:
� there is a learning curve (skills sets are required for success)
� there is a time investment
� you will have to really talk to people who will often tell you "No thanks" Now the Interesting Points:
� you'll learn a lot about human behavior
� you'll attract lots of help from Internet Gurus looking for the starry-eyed newbie and offering programs to accelerate your success
� you'll meet and make friends with many, many people both online and in person Once again these PMI lists were not meant to be exhaustive but to open your thinking about the differences between these two kinds of Marketing. One last thing. Network Marketers, the good ones anyway, selectively use some pieces of what Internet Marketing is to generate their own leads. As a friend likes to say, "Much of what Internet marketers do can be useful to us but mostly we save failed and frustrated Internet marketers when they've finally had enough.""If you want to do such things as ClickBank, then you can get a lot of what you are going to need to know from what we teach but if you have no idea what that stuff is when you see it in our training, well, then you honestly have no business doing Internet marketing." Your key to success online is to FOCUS on one business. Do not do multiple businesses or affiliate programs. After all, a dog can't chase more than one rabbit at a time. Another key is to develop your own critical thinking. Develop the ability to perceive the networking industry, companies, products & services, and compensation plans with a broad scan. Get the tools necessary to furnish your mind with some "executive" concepts so that you can instruct your mind to work as you wish. Get Personalized, Clickable Mentoring, designed for your needs. Get it for free here starting with this manual. http://most-valuable-networking-help.com Article Source: [http://EzineArticles.com/?MLM-CHECKLIST---Internet-Vs-Network-Marketing&id=42...] MLM CHECKLIST - Internet Vs Network Marketing
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