Building On A Budget Can Be Effective
I see this topic come up a lot in network marketing, especially those that start with a small budget. Network marketing gives anyone the ability to start their own business without the extreme cost of a traditional business like a Starbucks, Subway sandwich shop and so on. Because network marketing has a low cost to start most people that get involved in this industry feel they have to market the business the way traditional businesses do. Paid advertising such as PPC, newspaper ads, postcard mailings, billboard ads and so on. These strategies will drill a BIG HOLE in your bank account. What you have to remember is "It's Not What You Can Do But What You Can Duplicate". Just because you can afford paid advertising doesn't mean that your team can do the same thing. So what do you do to market your business when you are on a budget? There is a million different strategies how to market your business for "FREE".Best of all you can teach this to your team for fast duplication. The first thing you have to understand is your product. Now I'm not talking about your products or services. I'm talking about PEOPLE!! So your focus should be getting to speak to as much people as possible per day. So how do you do that without breaking the bank? Now that you understand your product the first thing you need to do is call your warm market. What do say? DON'T PITCH THEM, but you can say this "Hello Uncle Tom, I just got involved in a business and I would like you to take a look at it and tell me what your thoughts". Social Media works if its done properly. Open up a Facebook account and invite like minded people with similar likes. Then pickup the phone and introduce yourself. Build a relationship with that person and the conversation will lead into the magic question " what do you do? " If you going out to do shopping, laundry, book stores, supermarket or anywhere start a conversation with someone. I love LONG LINES. Why? Because I can speak to the people waiting on line. Make a comment to start a dialogue with the person next to you. Say something like this "This line is long, I picked the right time to come here". If the person responds, then you can start a conversation. Remember to build a relationship with that person and ask them what do they do for a living. Then move to the most important question "when it comes to making money, do you keep your options open or are you Happy with what you are making?" If they say "Yes" collect information or hand them a business card with a sizzle number or a website. And last, when you go through your neighborhood I'm sure you will see "For Sale" signs for homes. Pick up the phone, call the agent and say something like this "my name is George and I drove by the house you are selling. I'm an entrepreneur in this area and I'm always looking for sharp open minded people. Let me ask you, when it comes to making money do you keep your options open outside of the real estate business?" Just so that you know most open minded people are in real estate so you most likely will get a "Yes". There is a TON more strategies that are "FREE" but this article will never end. Please feel free to comment and tell me your thoughts, also include any other "FREE"
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