Make Money Online For Free: Physical Products

Although selling physical products online is not as easy as selling digital products, it's still a viable option for making money online. You still have the same options as you have with digital products: you may sell your own products or someone else's.

Now, there are three things that you need to know here:

1. Find a product to sell or create one.

One of the easiest ways to make money is with physical products like books and CDs. You can even automate the process of creating and selling the actual physical product with on demand services like Create Space, Lulu, and Kunaki.

If you prefer to sell the products of others, you'll find millions of products available. Sites like Commission Junction, Linkshare, and Amazon offer products for just about any topic you can imagine. Two ways you may promote these products is to write product reviews or integrate data feeds or RSS feeds into your website.

2. Price your product correctly.

If you are selling your own products, you will want to create different offers, just as you would with digital products. This will allow you to meet different customer needs and bring your customers in at different price points. You may even consider raising the price of your products as this will not only bring you more revenue, but some customers actually won't buy your products if they're priced too low.

3. Build a website and then drive traffic to that website.

About half of the businesses within the United States don't have a presence online. Some of these companies simply won't translate that well to the internet, and they won't benefit from internet marketing. However, for a lot of businesses, they're leaving money on the table by not building an online presence.

Creating a presence online is not that hard. You can either build your own website or get someone else to do it for you for a very low cost. You can add your site to Google Business Places for free and generate local physical traffic to your business.

Internet marketing techniques like article writing, search engine optimization, social marketing, and forum marketing will also help you to connect with your customers. Forum and social marketing will give you a chance to find out what products potential customers are looking for.

Offering a free newsletter to keep potential customers informed of new products and resources you offer. This will allow you to build a relationship with them. You'll increase your credibility and increase your chances of making the sale.

To make money online for free with physical products is a little more difficult because it's harder to find products with the level of profits you may earn from products like digital products. Don't rule out physical products though. If you choose the right topic, you'll make a lot of money.

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Why Online Stores Are Better Than Physical Stores

People who shop online are increasing in number every day. They prefer the convenience of using the internet because of the little time involved in buying and purchasing. People today are so busy with their lives that even purchasing something seems such a hassle; resorting to online stores provides a quick solution to their needs, as web stores are everywhere on the Web. The ubiquity of website stores shows how successful online marketing is. Online marketing has several advantages.

The consumer's advantage
Online stores give people wider options because consumers can read comments and product reviews from other readers. This widens their decision making process, allowing them to scrutinize the product from other people's opinion. They can also consider information from short articles written about the product.

A lot of times, the impulse to buy comes from the feeling of needing something. That feeling is further reinforced by having the money or the resources to acquire what you want to buy. However, online stores do not bring about the pressure that buyers feel when inside a real store that somehow influences the buyers' decision to buy a product. On the other hand, there is subtlety in website stores, which makes people feel relaxed. Because there's no pressure, buyers can freely decide on which product to buy.

The owner's advantage
In some countries, starting an online store is as easy as creating a new blog. There are no requirements to meet and there are no papers to submit. A physical store is a more demanding field because aside from business permits and requirements, owners have to literally maintain the store and manage people. Having an online store only entails managing a website, not a physical store. That being said, a physical store with a corresponding online presence has more advantage over one that doesn't.

Price
Through the internet, consumers can compare product prices from 10 or even 20 different stores quickly and easily, while checking price tags in shops takes a lot more time. There are shops that don't allow people to list down product prices or brand codes, which is of great disadvantage to the buyer. There are also shops that don't allow people to take photos of their products.

Usually, prices in online stores are lower because their owners do not have to pay a bunch of people to work for them. Online stores usually get their products directly from the manufacturer unlike physical stores that hire people or outsource trucking services for delivery.
Physical store advantage

Some people still prefer to shop in physical stores because for them, being able to see and examine their desired product is the greatest feeling about buying. They get to touch the product, scrutinize its details and even smell it. Online stores cannot offer these things.

Security
There are online stores that can give you a hundred percent security, especially those that have been in the business for years. Such stores often have great consumer feedbacks. Many of these have long established their physical stores even before they ventured online. However, it is still the consumers' call to determine the level of security in a web store. Dealing with online stores is still a matter of trust because not even the logos of PayPal and Visa and tons of good feedback can assure that you'll get quality products, or that you'll get the product at all.

Joseph writes about SEO, Blogging, and Web Development. He works for Endless Rise as a professional writer. Endless Rise provides SEO services to [http://endlessrise.com/reseller-overview.html]SEO Resellers You can [http://www.endlessrise.com/seo-reseller-form.html]become an SEO reseller today with no cost or obligation.

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Top Seven Categories of Niches

1. Gender Related Niches

The gender related niches are as obvious as it sounds, they may either cater to males or females. This is a gender sensitive niches, therefore, in being more specific you may also consider the gender of your prospective customers. There are certain niches that only appeal to males and there are niches that only appeal to females. In your search for the ideal niche it is important that you consider such dynamics. For instance you may want to get involved in a niche to issues related with pregnancy. And you know that males do not get pregnant only females do. I guess this is a common sense approach to a gender related niche.

2. Racial Related niches

Some niches are only applicable to certain races, I say this with due consideration to all races. You may want to focus on a niche that deals with issues relating to a very specific racial group. All the races have got specific needs that are peculiar to their own racial group, which you may not find in any other racial group but that one.

3. Age Related Niches

These are niches that cater to a particular age group in relation to the needs and challenges that each specific age group may be facing. You may consider focusing on the needs of a very specific age group. You may for instance want to deal issues relating to children, teenagers, young adults, adults, adults and or senior citizens. As you can see there are many ways you can approach this particular niche.

4. Religious Related Niches

Religion plays a great role in people's lives to such an extent that most people make certain decisions and choices based on the teachings and beliefs of their religions. The issues can range from what clothes to buy, what to eat to who to marry. That is how powerful religion is in the lives of myriads of people, and as you know there are lots of religious groups and preferences on planet earth. Therefore, the possibilities of focusing on people or products that cater to a particular religious group are endless.

5. Geographical Niches

Certain types of niches are geographic in nature, by this I mean that you may be focusing on issues that are peculiar to people that live in Africa. In other cases it may be to issues relating to a very specific nation, a specific region inside a nation or a specific region on the globe.

6. Seasonal Niches

Certain niches are only on demand during certain times of the year or on special occasions during the year. A case in point could be focusing on niches that are related to the Christmas season, we all know quite well that Christmas is only celebrated once a year by Christians. There are also seasonal niches such as Easters, Valentine's Day, Thanksgiving day in the US, Ramadan for those who are Muslims. Niches related to particular trends such as music for instance, there are certain types of music that become popular for a specific period of time. There are also niches related to fashion trends that are seasonal such as winter and Summer for instance. There are also fashion trends that are only popular for a specific time and after that they become unpopular and therefore, unprofitable. You may also find that some of the seasonal niches may also coincide or are related to specific religious groups and organizations.

7. Product Related Niches

When we talk about product niches we are dealing with the type of products that people are looking for and you want to it into consideration before embarking into a particular niche. Some niches by its very nature only cater to certain types of product. And in this case we are mainly talking about two main types of products which are digital and physical products. There may be the wrong assumption that everybody that uses the internet is looking for digital products. This is not true because some people are also looking for physical tangible products to buy.

It is therefore, vitally important that you take in to consideration this very aspect. Some product niches are physical in nature and some are digital. This is also good for you to decide in which product niche are you going to focus on. Will you be focusing solely on digital products or on physical products? Or you may even want to focus on both types of products, this is vitally important to consider from the onset.

Edgar Chauque is an online entrepreneur that is passionate about raising and training new online entrepreneurs to cease the opportunities on the Internet and build a career. His main passion is to help aspiring online entrepreneurs establish businesses that are profitable and that will last for years and for generations to come.

To learn more click on the link bellow: http://www.onlinebusinessinitiatives.com/

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G Punisher Review

G Punisher is a unique product from great internet marketers Shaqir Hussyin and Dan Briffa. These two really know what they are doing when it comes to creating a product which helps the people who are in the internet marketing niche or any other niche for that matter. G Punisher is an education course on how to start a great online business selling digital products. This is very unique as a lot of people know that eBay has become quite fierce in competition. So therefore this product would be very ideal for those people who are already into the market of selling physical products online or just starting in this industry.

The two marketers who have come with this product are also trying something different from heir usual profession. As they usually specialise in selling digital products online. However they have taken a different path now and boy can I say that they have come up with an immense product.

G Punisher has everything a marketer needs to start selling physical products online and being very successful at it. The best thing I like about this product is that there are easy to follow principles. There are videos, full blown up PDF guides to make sure you learn the system very effectively. I don't think that there are any bad points about G Punisher; however it did take me quite a while to get one element since there was a lack of video explanation but this is just for one element, and it depends on the person because I might be a slow learner. So there toy have it G Punisher, a great buy for anyone who is looking to sell physical products online and be successful, hopefully before Christmas.

Filed under  //   ebay   online   physical   product   unique  

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Best Work At Home Opportunity - Can You Make Money By Selling Physical Products?

If you are finding work at home opportunities, where you can work in the comfort of your home, looking after your kids and having fun at the same time, selling physical products from home can be one of the options.

Selling physical products from home can be a business for you from home. However, even though it has its advantages, it also has its own disadvantages. In this article, we are going to look at the most common asked question regarding work at home opportunities - Can you make money from it?

You can make money by selling physical products like toys, home-made souvenirs, electronic gadgets and many more. You can get these products at wholesale price from a retailer, either online or offline, then in turn sell them online for a substantial profit. If you want to make your offers more unique and more attraction to different customers, you can repackage it to suit different needs of customers.

There are many online platforms where you can promote your products. The most popular online portal for physical products, is eBay. Many people have sold millions of physical products through online auctions like eBay, and some made a living working all from home!

You can also promote your physical products by setting up a blog or website where you showcase all your goods, and guide your customers to the procedure to making purchases online. Online forums can also be a channel for your promotion, by taking part in online discussions and finding the needs of people, and what they are looking for. When you have found out that they are looking for your products, just offer it to them.

As you have seen, making money by selling physical products online, as your work at home opportunity is really possible, as there are so many things to sell, and so many different ways to promote them.

However, have you considered the downside of starting a work at home business of selling physical products? If not, then I believe you should know if you really want to make money with it.

The greatest downside about selling physical products, is that you have to stock up inventory and load them in some place, and it would probably be your house. The investment could be high if your products have high cost price, which amounts to higher business risk. If your business did not take off as much as you want to be, you will have to bear the high investment cost of the goods.

Next issue is that you have to handle shipping and delivery of your goods to your customers, and this may incur additional costs to you as well. This may also means that either you have to mark-up your retail price higher to cover the delivery costs, or transfer the costs to your customers and risk losing them to other businesses which provide free delivery services.

All in all, selling physical products as your work at home opportunity can be profitable, but you have to take into account of all the additional risks and cost involved, which many people have neglected when they start their own home business, and hence as high as 80% of them who started failed miserably due to ignorance and negligence.

Ding Neng is an InterNetwork Marketing Specialist who is building a home business spending only 20 hours a week, and has taught others how to work at home too. If you are finding the best [http://WealthFromHome.info]work at home opportunity, then [http://WealthFromHome.info]click here to see what Ding Neng recommends.

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Private Practice Websites - The Benefits to You

The best websites do many things to benefit your business.

Of course you can only recognize the benefits your website is giving your business when you track and monitor the results. There are tools to help you monitor the number of new and returning visitors to you site, and track those who take the one action you wanted visitors to take (from the first June newsletter issue). This is one way to track the success of your website.

But let's now turn to what your website CAN do for your physical therapy business.

Here are the benefits to you and your business:

1. Attract New Clients

When your website is effective it will attract and bring new clients into your business. It can in fact be a very easy, effective, and inexpensive way to market your practice and clinic. Refer back to some of the qualities I mentioned a few weeks ago in this newsletter.

Always remember to post client testimonials on your website. There is no stronger marketing approach then this; it is called the social proof principle.

2. Retain Existing Clients

One very sound way to continuously communicate with your clients is through your website. I am sure you understand that without regular communications with your existing and past clients, it is possible they will forget about you and choose another clinic the next time they need physical therapy services. In today's fast paced world we, as business owners, all need to do all we can to "stay top of mind" with our clients. We can't assume just because they used your services once, and were satisfied, that they will naturally think about you the next time they need help. If they have seen a compelling brochure about another clinic in your area in the meantime, they are likely to choose to go there.

3. Interact with Your Clients.

Your website can be a place where you constantly interact with your clients.

Post questions that you want answers to, related the direction of your services. Perhaps you are considering a new service but you aren't sure how receptive people will be. Ask them whether they would value and use such as service.

Ask your clients for feedback of any nature, or to contact you if they want to share their thoughts and experiences with you. A simple feedback and contact form can make your site interactive.

4. Learn from Your Clients.

I believe very strongly that our clients can keep us informed and abreast of what is important to them at any given time. After all they are the ones experiencing your services and the results.

Use client surveys to help them keep you informed and current about their issues and your services. This is also the place you can keep abreast of HOW you are doing; yes, I am referring here to satisfaction surveys.

5. Educate and Help Your Clients

You can have a specific section or sections for conditions that you can treat, on how physical therapy can help them with back pain, or on how to recover from sports injuries. The ideal is to have a section for exercises that patients can refer to, print off, and have handy. This may increase their compliance.

Need Help Creating an Effective Website?

I am familiar with, and can suggest with confidence, providers of services to help you create a highly effective website: to develop your website, to add exercise programs to your website, and to monitor the success of your website. Freely be in touch with us to learn more about the great help you can get.

Physical therapy practice owners who want a better work-life balance and a smooth running operation with high client numbers learn how to have all of this. Erika Trimble President of Prosperous Physical Therapy and Business Coach has created the first ever business training programs dedicated exclusively to practice owners.

Find out how healthy your practice actually is by getting your free Private Practice Business Health Assessment at http://www.ProsperousPhysicalTherapy.com If you want to receive on-going advice and tips for a prosperous practice, sign up for Erika's bi-monthly practice tips specifically for physical therapists in private practice.

Prosperous Physical Therapy Copyright @ 2010 by Erika Trimble All Rights Reserved

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Finding a Specific Enough Website Niche

Different parties have been busy online developing systems for niche marketing as a path to a worthy business and profits.

Some parties are dedicated to niche marketing just in the digital format, like grape growing or tropical fish keeping. Other contenders follow the physical product niches, like bird cages and train horns, Halloween costumes.

Eric Farewell is big on the strategy of niche thinking and researching. Example: sport > golf > golf for ladies or golf confidence. Killer angles are also given by Kevin Riley, a specialist in product creation, and Howie Schwartz who has developed keyword depth, very useful to source related sub niches.

All niche monetizing methods do a great job one way or another, but the top system would be one a software that fused the best features of each technique and automated the whole process.

Indeed there is software that does that, but it's kept exclusive for obvious reasons. Getting access to it would give you an edge.

There are three trends in niche marketing:

Dedicated websites or blogs
Micro sites or micro blogs
Niche social sites

Dedicated websites or blogs are rich in content and are like authority sites. Micro niches are built en masse to monetize valuable keywords or AdSense income, while niche social sites are built around niche communities, like a local school uniform.

All three trends are great niche business models. But the one with the list complications is the dedicated niche model, because its advantages are:

Leverage of niche research and of complete niche packages that you get within NPC
You build little authority websites that can rank high in search engines
You can build a bunch of niche websites to generate a healthy monthly income
You have a choice between physical products and digital products websites, or you can go for both. With physical product websites though,you have to include dropshipping into the equation

The micro niche website is based on creating a large number of sites, each with a low earning potential, whereas the dedicated niche model works with few sites, that together can earn up to 5 figures per month, depending how hot are the targeted niches.

Social sites a case apart, as revenue is not derived directly from a digital format product or physical ones, but mainly from advertising.

The task of sourcing a specific enough niche website is less taxing by following the dedicated niche model, because the effort goes on a small number of niche websites against creating a mass of micro niche websites.

About the author

The author has researched the niche marketing topic from many angles and is able to give a good overall picture. He believes that niche marketing offers the the little man a better approach to an online venture than internet marketing, which is extremely competitive and leaves people very confused.

A very good niche marketing education is available through NPC, and you can find details here http://focusingwithyou.com

Article Source: [http://EzineArticles.com/?Finding-a-Specific-Enough-Website-Niche&id=4444704] Finding a Specific Enough Website Niche

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Optimising For "Off-Site" Sales

When you work within the optimisation market, you can be guilty of sometimes assuming that particular optimisation strategies are common practice and self evident. and at times forget that the only reason why they're commonsense and self evident is mainly because optimising webpages it's something you do each and everyday.

The main type of businesses on the internet span a variety of industry categories from lead generation and e-commerce, advertising to information delivery. If your business falls into one of these categories then there are a number of issues that need to be addressed.

Setting the ground rules

The actions you want them to carry out on your website needs to be decided at the outset. You want your visitors after visiting your site to visit your physical store but what behaviour can you measure on your web site that will indicate their interest in visiting your "bricks & mortar" outlet?

While a web order or completing a form can be seen as a macro conversion these types of little activities are often stepping-stones or micro conversions within the extended journey towards a potential off-line sale.

There are a number of simple onsite behaviours that can be monitored as examples of visitor intent. Tracking and optimising these micro conversions will contribute to higher conversion rates.

Some micro-conversions that can be tracked:-


Links to store location page
How to Find Us page showing address and Google map with directions option Viewing this page indicates a desire to find out where your physical shop location is
Making or requesting an appointment
Visits to contact us page or an increase in phone calls or emails are all indicative of visitor interest

Tracking micro-conversions are important

It is important, at an analytics data level, to track micro conversions, but as important to monitor tracked visitors onsite whether, having taken these micro actions, they actually end up in-store.

Most analytics applications make it relatively simple to track analytics data, but mapping your visitors behaviour taken on the web site to purchases offline in your shop/store takes a bit more effort and ingenuity and as important.

Because it can be difficult matching and mapping website micro-conversions to instore purchases many companies sometimes track one but not the other.

Questions you need answered

Asking the right questions is helpful in determining whether information online contributes to off-line sales.


Have in-store purchasers previously visited website: Is each customer buying in-store asked whether they have ever visited your web site before visiting your shop/store?
Do you collect email addresses from purchasers and use the list to survey how they found your store and why they visited?
Did those who purchased in store already know about your "bricks & mortar" store and used the website to check on physical address?
Do you ask them whether they were searching online and discovered your web site before they knew about your physical location and they only found out from your website?

Optional tracking techniques

Tracking this information helps you understand your visitors online behaviour and what might motivate them to contact you and why.

An additional approach is also to use your telephone system (if service is available) to monitor incoming phone calls coming from numbers listed on your web pages:


Are any phone numbers listed on website sufficiently unique from other activities to enable you to track them effectively?
Are the phone numbers on different sections/areas of your website unique?
Are the pages these individual numbers are listed on easily identifiable in analytics data?
Do you attempt to collect information from a caller to match it to a possible future purchase instore?

"Bricks & mortar" merchants are fully aware of the relevance of optimisation in the lead up to Festive and Holiday Periods on account that it delivers a strong effect on sales and profits. However, companies who use their websites primarily to attract website visitors to their physical "bricks & mortar" store may not be as aware of the impact as much since they may not be tracking the contribution it makes effectively.

If you find your business in that scenario it is reasonably simple to put into practice some of the elements highlighted above to get started monitoring these kinds of interactions and optimise your visitor behaviour for increased conversions.

There's simply no time like the present and whether you've missed a particular festive or holiday opportunity there's usually another just around the corner!

Get optimising right now and don't miss the opportunity ever again!

About the Author

Rob Willox is owner/principal of [http://www.web-media.co.uk/]WebMedia Marketing & Conversion Optimisation with over 25 years experience in the industry. The focus of the business is to provide small & medium sized businesses with professional internet marketing help and support. Get actionable insights to build online success [http://www.web-media.co.uk/testing-for-higher-conversions.php]http://www.web-media.co.uk/testing-for-higher-conversions.php.

Article Source: [http://EzineArticles.com/?Optimising-For-Off-Site-Sales&id=4308616] Optimising For "Off-Site" Sales

Filed under  //   Google map   contact   email   google   micro   physical   unique   web   web site  

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Resell Rights Products - Digital Or Physical?

Most of us by now probably realise that one of the best and most profitable ways to make money online right now is through resell right products. By that I mean holding a license to someone else's information product, this license given by the product creator, gives the licensee the right to sell the information product and keep all the profit. This has got to be the easiest and quickest way to get into selling information products online with the exception of affiliate marketing.

Owning a resell rights products license as one huge advantage over being an affiliate which is of course, affiliates only receive a percentage of every sale they make, where as if you own a resell rights products license you get to keep 100% of every sale plus you're in a position to let affiliates promote your product for you, helping you to make more money for less work on your behalf.

Now the dilemma you face is, which kind of resell rights information product do you choose? Do you want an eBook or some other form of digitally delivered product or do you go for the more valuable higher priced, physical information product resell rights license? Your decision will be based on two main factors, firstly how much are you willing to invest in your new venture and secondly how much effort are you willing to put into your business.

So if you only have a small budget you are probably looking at the resell rights to an eBook because you can pick them up for pennies nowadays this is true because there are so many of them around, they've been around since the beginning of Internet time, and to be honest most of them are not worth the paper they're printed on, ( he he, there not printed on paper) so they're worthless in most people's eye's so people won't pay what they used to for an eBook, so they won't make you a lot of money.

On the other hand if you're willing to invest a little more of your hard earned cash and acquire your resell rights products license then your future return will far greater than if you own the resell rights to an eBook because your can sell a physical information product for a much higher price, people are much more willing to pay for something they can see and hold in there hands and they're willing to pay a much higher price than they would for an eBook. Physical information products create a higher perceived value to the customer which leaves the seller with a much higher bank balance.

I've seen eBooks sell for anywhere between $7 $77 and physical products from $39 for a single audio CD RIGHT up to $997 for a set of 12 DVD's, Lets take an average price for an eBook and $29 and lets say $97 for a set of audio CD's. In order for you to make $1000 a month you would need to sell 35 eBooks @ $29 and to make the same selling physical resell rights products you would only need to sell 11 @ $97 to hit your $1000 mark. Can you see the benefits of owning the license to physical resell rights products rather than digital products? And lets face it $97 is at the very low end of the scale when it comes to physical resell rights products.

Of course you will pay more for a physical than digital resell rights products license but you can understand why when you look at the difference's in your profit potential. I hope this article as opened up your eye's to which way the resell rights products business is moving towards.

Paul Pepper: Product Developer.

Resell rights to cash on demand [http://www.resalerightsuk.com]information products is the fastest way to get started online. More info on my blog [http://www.resalerightsuk.com/blog]http://www.resalerightsuk.com/blog.

Article Source: [http://EzineArticles.com/?Resell-Rights-Products---Digital-Or-Physical?&id=4171320] Resell Rights Products - Digital Or Physical?

Filed under  //   ebook   how much   much   of course   physical   plus   product  

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A Simple 7 Step Formula For Succeeding Online

If you want the easiest, surest and most rewarding way I've found to succeed online, here is the simple 7-step formula:

1.) Carve out a niche: Be known for something specific. Use the rifle, not the shotgun. When in doubt, go narrower than others in your field.

2.) Give something valuable away free: Within your narrow specialty, create an e-zine (or course, collection of tips, series of mistakes to avoid, seasonal recipes, any regular communication) that demonstrates your expertise and is so helpful, interesting and informative, your prospects will want to keep getting it regularly.

3.) Promote your free e-zine every way you can In Google ads, articles you write for the media, speeches before trade groups, press releases, radio interviews, communications with your customers, take-ones at related retail outlets, space ads, newspaper classifieds, direct mail, co-ops and swaps with others in your industry, etc. Explore any and all avenues.

4.) Capture e-mail addresses: Never give away your valuable free tips on your website! Share them only in exchange for an e-mail address when someone signs up for your e-zine. Consider offering one of your best free tips in the form of a free report to induce people to sign up. This automatically gives you permission - and the means - to stay in touch with your market, building your most valuable direct marketing asset, your list.

5.) Pile on the value: Work hard to make your free e-zine so valuable and interesting, your prospects eagerly open it. As in romance, woo your new prospects with your bouquets of insight and pearls of wisdom. Don't be shy about opening up and getting personal. Become a friend. Resist the urge to keep lunging at them with sales lust. Your goal: get your prospects into the habit of welcoming your e-mails like love letters because they are so valuable, useful and interesting... not in the habit of deleting them on sight because they are self-serving sales pitches. The rule: establish trust before you sell with lust.

6.) Never sell hard in your e-zine or free course: Instead, dance the two-step. The biggest mistake even savvy marketers make in their e-zines is selling too much, too soon, too hard, and too often. Let your e-zine be an oasis of value in a desert of hype. Always, and especially in your first several communications, let the value of your free information far outweigh your sales copy.

Eventually, after you've proven your value to readers and it's time to sell something, dance the two-step. First, mention that you have a great product that enhances the valuable, free tip you've just shared in your e-zine. To learn more, "click here."

Second, when readers click on the link, they land on a dedicated page elsewhere, where you can sell your product or service as hard as you want.In other words, never sell too hard, too often or too early in your e-zine! Doing so makes your reader perceive it as a vehicle of hype, not a trusted vehicle of value.

Once your prospects categorize your e-zine as sales hype, you will lose them by the score. Game over! Their door will shut as closed as a coffin, as tight as a tomb. Your e-mails will bounce off their mailboxes like corks off granite. In your eagerness to sell, you will have trained your best prospects to shun you. You will have taught the legions of people who were ready to trust you, who had hoped you were different, to conclude that you're just like all the rest - just another "me-first" marketer pushing too hard to sell, not serve.

Once you've painted yourself into this portrait, your identity remains fixed. Every time your prospects see your name on an e-mail, they'll automatically think "sales pitch" and most will delete you on sight. You will have committed list suicide. Don't make this fatal mistake!

Remember - use your e-zine to deliver pure, rare, refreshing, beautiful value - interesting, useful tips that your market is yearning for and delighted to receive. Introduce sales messages only occasionally, briefly, lightly, as I've described above, using the soft two-step - tying a brief mention of your product into the valuable tip you've just shared, then using a link to a hard-selling page that resides elsewhere.

A Little Secret for Boosting Your Sales Up to 400%

7.) For even better results, capture their physical addresses: Once your prospects have a relationship with your e-zine, offer them another free gift. It must not only be valuable, but something you have to send to their home, such as a report, CD, DVD, paperback book, newsletter, cool poster, free sample, gift certificate, etc.

Why something physical? Because this gives you the right to ask for - and get - their physical address. And why is that so important? Two reasons... First, a physical gift normally has higher perceived value than, say, an e-book. But far more important, getting a physical address enables you to send a compelling direct mail promotion with your gift, and to follow up later with additional direct mail.

And why is that important? Let me relay the experience of my friend, the late Gary Halbert, from whom I originally heard this idea. Gary reported that sending your direct mail promotion to the physical addresses of prospects who originally signed up online usually pulls up to 400% higher sales than the same copy delivered on the Web only.

And that's all there is to it. Repeat these seven simple steps for every major product or service you want to sell. Are there other roads to Rome? Of course! But for me and others I respect in direct response, this has been our express lane.

So saddle up, marketing gunslinger, and ride out to claim your stake of the Wild Web frontier. Yes, the hills are full of renegades, bandits, and wolves. But you will prevail. You, Top Gun, are packin' better ammo!

For more good marketing tips, go to: rel=nofollow http://DirectMarketingBrainstormers.blogspot.com

Article Source: [http://EzineArticles.com/?A-Simple-7-Step-Formula-For-Succeeding-Online&id=40...] A Simple 7 Step Formula For Succeeding Online

Filed under  //   Little Secret   Of course   e-mail   free   hard   mail   physical   sales   step   value  

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