ProfitBrite

Make R5,000-R6,500 a Week Writing

Yes, you can make R5,000-R6,000 a week from home. PR is the art of getting free exposure through newspaper articles, radio shows and TV programmes. Swanky agencies charge thousands for doing what you can do cheaper, better and more profitably from home.

1. Every company needs PR but medium-sized businesses are your best clients. Target clients in your immediate area. It's easy to get free exposure for local companies from your local newspapers, for instance. They're crying out for good stories to fill their pages.

2. Agree to a new PR story with your client every Monday morning. The best stories include:

A new product or new lower price.
A big deal that's just been signed.
Charity donation.
Your client's take on an important local or national story.
"How to" information leading to a recommendation for your client's services.
Leadership or specialist advice (from the company's MD).

3. Now write that story up into a press release.

Use the firm's stationery.
Write "News Release" in capitals across the centre of the top of the page.
Place the words "Release Date" a few lines below this and put the date.
Lead with people, names, local interest, exciting headlines and newsworthy angles.

Don't over "rave" about the company you're representing. Good publicity is inferred rather than stated.

Make sure the press release includes full contact details for your client's business.
End with your contact details in case the journalist wants more information.
Write in the style of the publication you're targeting.
Ensure the company you're working for approves every press release before you send it. It's embarrassing and unprofessional to have to withdraw a press release before the publication you sent it to goes to print.

4. Mail, fax or email newspapers, magazines, TV and radio stations that match the target market of the company. Wednesday and Thursday are good days. Journalists are often desperate for space fillers at the end of the week.

5. Develop a relationship with the editor of your target publications. Issues are usually planned three months ahead. So ask for their features list and see if you can contribute a "space filler" that will suit these articles. But don't expect every article you submit to be published. If an editor doesn't like your piece, ask for some feedback so you can submit a better article next time. But don't harass the editor!

6. Bill your client. A short paragraph or 20 seconds of airtime can literally be worth R5,000-R50,000 free advertising to your client. So, even as a newcomer, you should charge R1,000-R1,300 for writing one press release. Build a base of five regular clients and you'll earn R5,000-R6,500 each week from part-time home PR. (It's also a good idea to charge per article to start with and then move onto a monthly retainer fee thereafter.)

7. Keep a clippings file of all published press releases to build your own personal portfolio. And don't forget to send your client a copy too.

Even one or two hours worth of work a week could secure you as much as an extra R6,500 a month!

For more articles on how to start your own business as well as ideas for a new business, sign up to rel=nofollow [http://moneymakinginsider.co.za/]MoneyMaking Insider today!

My name is Chris Densley and for the last 5 years I've worked for an international publishing company that generates millions in profit every year. We make this kind of money because we have access to some of the most forward-thinking people in the world today. And it's these "goldmine of industry experts" that I talk to on a weekly basis to bring you the best business opportunity advice available.

I share these industry experts' hottest business opportunity reviews, news, scam warnings and money making tips in my free eLetter, MoneyMaking Insider...

Article Source: [http://EzineArticles.com/?Make-R5,000-R6,500-a-Week-Writing&id=5995759] Make R5,000-R6,500 a Week Writing

Google PageRank

How can you view the PageRank?

PR can be seen,by installing the Google toolbar. If you place the mouse where it says PageRank and leave him there a few seconds it will be shown the PR of the page.If you're curious to see which sites have links to yours, the toolbar can help you in this sense...Click "Backward Links" and you will open the pages that recommends your site. Remember, the more "Backward Links" you have, the more your PageRanking will be higher. This is the key!

Everything works after an exponential algorithm. Below you will see a table with a demonstrative example:

PageRank Check

0.000001 and 5 - 1

6 and 25 - 2

25 and 125 - 3

126 and 625 - 4

626 and 3125 - 5

3126 and 15625 - 6

15626 and 78125 - 7

78 126 and 390625 - 8

390,626 and 1953125 - 9

1953126 infinity - 10

Every externally link(Backward Link) gives a score as well as a system of voting. Remember,if a page with a PR > 0 has several external links, those votes will be split on each link separately.

How important is PR?

A site with a higher PR will appear well ahead of another site with lower PR on Google search engine. That even if the second site is better optimized than the first. But PageRanking is a multiplier, this means that if the site is not optimized at all, but still have a high PR will not be placed in top search engines and vice versa, if the site is well optimized, but haven't a good PR.

How can you improve the PageRank?

I said above that you need as many "Backwards Links" to increase your PR. What you need to do is to look for other sites with similar content and to "negotiate" a link exchange. For this,you need a section on your site for link exchange. It is vital that in this section to be links from other related fields. If you still want to exchange links with other web sites, an effective model is a dynamic web directory, or several pages classified by categories and sections. It is very important to link directly, not through a tracking link redirects. http://www.hoplinkzone.com

Article Source: [http://EzineArticles.com/?Google-PageRank&id=4557620] Google PageRank

Article Submission Will Boost PR

Search engines are highly sophisticated and access links based on several important factors, of which PR is the most important and relevant. To submit articles to the wrong article directories that have no PR value or brand new directories is a waste of time. As article submission will boost PR, it is crucial to submit articles only to increase PR, to article directories that have very high PR.

There are a vast amount of article submission directories on the web and surely they all boast to have the largest and best database to submit articles. The size and quantities of article directories is not of any importance as is the quality of the directory. Many companies have a number of article directories that are newly launched without a reputation which will be worthless to submit articles to. Many people launch new article directories easily and for free, as webmasters often make use of automated article directory scripts, launching any amount of directories they want.

Having your articles submitted to these directories will do nothing for a website owner to increase PR. Article submission companies with decent article submission directories always have a high PR for their directories. Before signing up with a company, first get a list of their article directories to check the different PR of each.

It is desirable to submit articles to article directories with a PR of 5 and above, though the listed directories may not have it, so just ensure that a large amount of the companies directories do fall into a high PR category. Paid article submission will boost PR as you have a better quality company that will most likely have high ranking which any webmaster seek.

In order to boost a website's ranking fast it is thus important as search engines value a web page with a good PR. Google mainly carries the concept of PR, but other search engines also do their calculation based on the number of back links on a website. When a website has a good PR, it indicates strong link popularity of a website, which is what search engines all seek.

Check out the ultimate [http://linkbuildingking.com]article submission service at [http://linkbuildingking.com]http://linkbuildingking.com. Article Submission Service will definitely boost your PR.

Article Source: [http://EzineArticles.com/?Article-Submission-Will-Boost-PR&id=5662586] Article Submission Will Boost PR

10 Things Every DIY PR Person Should Have on Their to-Do List in January 2011

I hear you.

While it certainly is nice to indulge in some quiet down-time and ease your way back to work at the start of the year, putting in a few hours to plan your PR and pitch a few targeted story ideas could pay off and give your business a real kick-start to 2011.

And because another to-do list is the last thing you might want to be doing as you wrap up business for the year, I thought!'d do it for you and include a few tips along the way:)

I hope you find it useful!

10 things every DIY PR person should have on their to-do list in January 2011:

1. Plan your PR calendar. Think about major events and public holidays that you might be able to leverage for some publicity. For example, Australia Day - if you're pitching a photo opportunity for Australia Day, make it bright and big (or small...especially when you include young babies). Include Valentines Day, Mothers/Fathers Day, as well as the seasons and back to school times if they are relevant to you.
2. Write up a media wish list - list the names of the journalists and media outlets you would like to appear in and the kind of stories you would like to be involved in - think big. Then research your target publications. Get to know their story style and sections and make yourself a cheat-sheet.
3. Follow your favourite journalists on twitter, you'll be amazed at what you find out about what they are looking for, what they like and so on.
4. Reflect and think about some different story ideas. (PR Guru's What Makes news is great stimulus). Think about new customer case studies, any new trends or issues you have dealt with.
5. Review your website and update your newsroom with the publicity you have achieved for the year. This helps to build credibility in your brand.
6. Update your social media pages with new photos from 2010 and tell people about what you might have in store for 2011.
7. Update your biography to include a list of media interviews you have conducted in the past year. And review your photography - is it time for an update? Invest in professional images - media might use them!
8. Make plans to brush up on your PR skills. If you are outsourcing - does your agency measure up? Or, if you are a DIY publicist, do you need a helping hand. You may think about taking a course or joining a mentor program - it's amazing what you can learn in a short amount of time to make a big difference to your PR results
9. Start planning your campaigns. If you're planning to launch new services or a product in 2011, brainstorm some PR ideas. Even if you jot down some dot points about timing, who you might involve or where you might hold a launch event and the type of media you will target. If its magazines you're after, it might be time to get your media release ready sooner than you think!
10. Update your media contact list and annotate it with any information about the journalists you have spoken to, what they like, what they are looking for and so on.

And if you are planning to pitch story ideas over the festive season in Australia...get in early! Even though many TV and radio shows won't start back on air until the third week in January, producers are coming back on deck to plan the segments early. Some will be working from the 5th of January while others will be coming back from the 17th.

Make the most of this the quieter time of year by offering a story idea that's light-hearted and a feel-good for the summer months. Journalists are much more receptive during this non-rating summer period.

Julie Morgan is founder of http://www.prguru.com.au With more than 25 years experience in the PR industry, she has helped many businesses achieve priceless publicity. Julie is also a member of the Public Relations Institute of Australia (PRIA) and PRIA Registered Consultants Group

Article Source: [http://EzineArticles.com/?10-Things-Every-DIY-PR-Person-Should-Have-on-Their-...] 10 Things Every DIY PR Person Should Have on Their to-Do List in January 2011

LinkedIn Polling: Lessons Learnt

� Log onto your LinkedIn account as normal
� Select the 'More' option (on the left of the search function), which will highlight a drop down menu
� Click 'Polls'
� Select the 'Create a Poll' button
� Work your way through the instructions

What's its purpose?

This requires a bit of pro-active thinking as the options are pretty extensive. Here's a quick overview though:

�To create an interesting news angle backed up by an illuminating statistic
�To find out more about a new market for a new product or service launch
�To appreciate a particular trend

What edge do LinkedIn polls have on commissioned research?
�It's cost effective - it cost me $1.50 per answer, plus I was able to specify the number of answers I wanted returned - so in total, I spent $150 on a concrete survey question (in comparison, it cost approximately �200 for a simple yes/ no response from the same number with YouGove, Vanson Bourne and Omniboss, so clearly a cheaper option).
�It offers targeted demographics, which can be specified geographically, by industry, profession and even job title. For example, UK technology based marketing directors and business owners.
�This did actually deliver responses, I had over 100 answers in 4 days - how I don't know, another reason I'm annoyed that I didn't think of LinkedIn in the first place!. The ease of setting the parameters, then sitting back and waiting for the results to come in is a much brighter prospect than approaching people on the street.
�The data is categorised and analysed by the polling function, saving the manual trawl through Excel this normally requires
�Results can then easily be grouped by age, gender, position, and company size.

The downside

�The way the function is presented visually is a little puzzling - you might also find it difficult to survey those outside of your own network or the US of A - you are able to go outside of this, but it's not obvious by any means
�It took a few attempts to be able to categorise and break down the responses, but I go there eventually.

How did it turn out?

Over 30 hits, along with linkbacks to Foresite's website, so all in all, a good piece of PR: rel=nofollow http://tinyurl.com/37brtps

Scores on the doors: 8 out of 10

Heather Baker, Director of PR at TopLine Communications

Article Source: [http://EzineArticles.com/?LinkedIn-Polling:-Lessons-Learnt&id=5203433] LinkedIn Polling: Lessons Learnt

Modern PR to Sell Software Online

How to start PR distribution
Software companies always have many types of news. PR distribution ideally should be a steady process, so you have constant appeal to your clients and journalists.
In your press release you may want to write about a solution that servers a unique niche of the market, your company attending software industry events, awards received, new version releases, software updates, new partnerships, sales increase and much more.

Effective press releases
Some of us are still used to thinking of press releases as an old way to contact media. Modern PRs are very far from the old style - they may have audio, video, graphics, i.e. lots of things that will attract your audience. PRs tend to be more social and client-oriented. These are reasons why you need to put in product information your clients would be more likely to read.
Most of the news releases that software companies publish are product or customer related. To attract more customers, put free trial offers in the releases of your software products. Press releases should highlight your success stories and contain expert solutions as a leading software company in the industry. Give readers more examples of the benefits they can get with your software. People are not looking for your product; they are looking for solutions to perform the tasks.

What is the best way to distribute PR?
News release wires offer a great opportunity for software companies to cover hundreds of web sites, including online news services like Yahoo! and Google. Make sure your PR is highly optimized - it uses keywords that make it easier to be found by your customers and has links to your web site.

Is PR really helpful for selling software online?
If you want to sell software online effectively, try looking for different ways to increase your web site traffic and attract targeted audiences. Doing effective PR on a regular basis will help you to accomplish these goals. People will be aware of your solutions and the company brand and will be more likely to make a purchase once they understand they can trust the company that offers the solution they are looking for. PR distribution is considered to be a long-lasting form of promotion because once PR is published and later archived you can still get visitors coming from PR links.

Natalia is a marketing manager at PayPro Global, a Canadian corporation with global presence. She possesses an extensive background in marketing communications and holds a master's degree in computer science as well. [http://www.payproglobal.com]Sell software online with Paypro.

Article Source: [http://EzineArticles.com/?Modern-PR-to-Sell-Software-Online&id=4911980] Modern PR to Sell Software Online

Do-Follow Or No-Follow - What Are They?

No-Follow

Due to the increasing spam comments left by lazy internet marketer, many blogs and websites owners made their sites no-follow. What this means is that when a commenter puts their website URL in a comment, the search engines will not spider or crawl that URL from the no-follow site. Many of the people that spam comment sections often have low page rank (PR) sites. A website that has a lot of low PR sites linking to it will get penalized by the search engines because the site is giving no real value to the readers.

No-follow benefits site owners because they do not have the worry of losing their personal PR rank. Although this does deter spammers from commenting on your site, it also discourages other honest people from commenting and helping your PR rank.

Placing random comments on a no-follow site does not gain you anything. At most you will get some traffic from people who see your comment, but they will not be the targeted traffic. The search engines will not recognize your link from the no-follow site as well.

Do-Follow

Do-follow sites in the other hand benefit everybody when the commenters make relevant comments to posts. It helps visiting website owners, because they can leave comments on a do-follow site and when the search engines crawl that site they crawl the visitors URL as well. For do-follow site owners, the benefits include having more commenters often with higher PR sites than your own and also creates more links to your site.

These sites may require a little more work for the site owner to keep spam comments off. Not a lot of bloggers get comments but almost everyone get spam. Most website and blog platforms have plug-ins available to assist in filtering out the majority of spam. When done correctly a do-follow site owner can see their site move up in the rankings quickly, especially if they have good content that inspires other high PR site to comment and link to your site.

There is no hard and fast rule about which is better. However, for sites that are starting out or have a PR2 or less, making the site a do-follow site has many advantages. There are a few do-follow lists that will help you bring in more quality commenters.

To see list of do follow blogs and other tips please visit [http://www.moneymakingcow.com/2010/07/do-follow-or-no-follow-that-is-question...]moneymakingcow

Article Source: [http://EzineArticles.com/?Do-Follow-Or-No-Follow---What-Are-They?&id=4748934] Do-Follow Or No-Follow - What Are They?

Small Local Businesses Need Web Presence

There is absolutely nothing wrong with more traditional methods of marketing and PR, especially for smaller companies, but younger people do not instinctively reach for the local rag these days. As the digital generation comes of age, that is, as those who don't remember life without the internet become adults and key customers, web presence will be arguably the most important point of contact. Directories are great but I'm not sure many people hold the big yellow book in their hands anymore. Many use its online sister, Yell, because it's handy to be able to see which business is nearest with a simple click.

For me, when I find the type of business I need on Yell, I almost always want to check out their website for more information before speaking to them. Depending on the service I require, I might want to email them or make a booking through their website; I'm busy so often can't find the time in business hours to put in a call, I need to do my research and comparisons through the internet. When there is no website link or if I've not found what I'm looking for after a number of Google searches, I get really frustrated. I also have to admit that I judge companies, perhaps too easily, on their online presence and content so I'm sure many other people do the same. I'll go with a business that has a website over one that doesn't. Apart from the usual factors of cost, relevance of service and locality I will also make my choice based on how professional looking their site is as well as how quickly I can find the information I need.

Being user friendly is a must and today, that also mean making sure your website is friendly for people using the internet on their phones. For one, pages using Adobe Flash cannot be viewed on smartphones so although whizzy and pretty, they are currently in a no go area. It isn't that difficult to create a website these days and there is lots of easy to use software available, removing the need for an expensive developer to do it all for you. Of course you might need to do some research and reading to get your head around it but it could be the difference in reaching potential customers or putting them off even contacting you.

Punch is a UK based, boutique [http://www.punchcomms.com/pr-company.html]PR Company with the skill set, reach and client base of a global agency. Specialists in [http://www.punchcomms.com/Digital-Public-Relations.html]Online PR, the aim is to provide clients with strategic PR, search and social media advice that has significant and measurable impact on their business. To find out how Punch could help you, please visit punchcomms.com or call the team on +44 (0) 1858 411600.

Article Source: [http://EzineArticles.com/?Small-Local-Businesses-Need-Web-Presence&id=4635706] Small Local Businesses Need Web Presence

High PR Contextual Link Building Benefits

High PR contextual link building works to benefit your website in a number of ways. First of all it is a great source of getting high quality back links and that too from extremely relevant and unique content. This means that when you engage in this strategy you will not be using duplicate content or re-using your own content more than once. The biggest benefit of focusing on high PR contextual link building is obviously the link juice that you will get from these blogs. Since you will be posting your reviews on blogs that are ranked highly by Google you will drain some of its traffic on to your website. As it is high PR blogs have a large and loyal readership.

By successfully implementing the above mentioned strategy your website will experience a quick boost in search engine rankings. After all, this is the main objective of implementing this strategy. High PR contextual link building is a tried and tested method that has earned a good reputation. In fact some SEO experts believe it to be one of the most efficient strategy that can help you get into the top ten in the least amount of time.

You will be able to find many quality SEO services providers that offer different kinds of high PR contextual link building packages. The good thing about these packages is that you will find them to be low cost yet high value packages. Furthermore a reliable company will ensure a timely execution of the project along with which it will provide you with a detailed report. This will also allow you to gauge just exactly how effective this particular strategy has been for your website.

Build your link popularity with high pr contextual link building services offered by chasmcclure.com. The company offers [http://chasmcclure.com/]marketing services for internet specializing in [http://chasmcclure.com/]SEO services.

Article Source: [http://EzineArticles.com/?High-PR-Contextual-Link-Building-Benefits&id=4291481] High PR Contextual Link Building Benefits

Directory Submissions - Your 10 Point Checklist

1. Pretty obvious but nevertheless important - is the directory smart in appearance or is it dated, shabby and neglected?

2. Do you want the directory to send visitors to your door or is your submission for the inbound link value to help towards your search engine optimzation (SEO)? This is very important as submitting to a local directory will be of greater benefit if it's actual visitors you want.

3. If your submission is for the purpose of SEO, the value of the link you will receive will be far greater if the site is a high page rank (PR) site. The PR of a site is the overall score that Google gives a site - a PR of 0 will either be due to a site being poor, or being a new site. A PR of 10 is for the big boys like Yahoo and Adobe.

4. Is the directory submission free of charge? There are some very good new business directories out there that start their life with free submissions and move on to charging as the site builds. If the directory is free of charge and you can see potential in the site, it's well worth a submission.

4. Some directories can be pretty expensive so tread carefully. If you have the finances in place, an expensive directory like Yahoo can be well worth the outlay. There are also lots of excellent directories for approximately $40.

5. Is the cost an annual cost or is it one lifetime fee? Be sure to read the small print carefully!

6. Do you get a link with anchor text - a type of URL that includes your important keyword, or is it just a standard URL? The link with anchor text is better as it helps the search engines understand what you site is about and therefore aids the process of listing your site for a relevant search term.

7. Do you get a place to write some meaty text about your business or do you only get space for a sentence or two?

8. Does a Google map get included with your listing? These are helpful.

9. Do you get an account where you can update your listing as and when you like? This is an extremely important and useful facility as you may well want to edit some text at a later date.

10. Is the site full of gambling listings? Not a great sign.

Well there you go - 10 important points to help you on your way. I hope this has made selecting the right directories for your business a little easier.

Good luck!

The author lives in London in the UK and works in the multimedia industry. He submits his business websites to various directories and recommends visiting [http://www.listdirectories.com]List Directories at ListDirectories.com - and WhyChooseUs.com - a [http://www.whychooseus.com]Free Business Directory.

Article Source: [http://EzineArticles.com/?Directory-Submissions---Your-10-Point-Checklist&id=...] Directory Submissions - Your 10 Point Checklist