Call Your Potential Partners to Increase Lead Conversion Ratio

Calling your potential partner is a CRITICAL part of the process. Get this part and you will more than double your lead conversion ratio.

Why do I Say Potential Partner vs Prospect?

Calling people prospects implies your prospective partners are just another means for you to use to achieve your objectives. People will pick up on this even though you might not be aware of of it.

Your words are the extension of your thoughts and they create an energy you carry with you and that people intuitively tune into. If you want to create relationships with potential partners, then what you say matters.

Keep in Mind when Calling

One vital point to keep in mind when calling your potential partner (lead) is: Do Not Pitch Your MLM Business Opportunity

The point of all this is to provide your leads with incredible content -- and that's it. Do this properly and you will build trust and a solid relationship with your potential partners because you are not just another salesman trying to make a sale.

You will also be able to weed out the tire kickers. You want to only spend time with people who are serious about building their business.

When your potential partners see how much value you hold and how much value is behind the curtain of your marketing system, and in fact that they are tired of struggling using marketing methods that does not work, you will generate sign-ups.

Remember, they responded to your website and requested your help, not the other way around.

The Initial Contact

Use Your Potential Partner's Name Often.

The sweetest sound to a human being's ear is the sound of their own name.

Start the conversation by saying:

Hello (prospect's first name), this is (your first name) and I am getting back to you. You had requested some information from my website about how to successfully build a home base business.

(Prospect first name), I am calling to see how things are going for you in your MLM company and see if there is anything I can do to help.

What you want to do is to get your prospective partner to talk about them. Find out where they are on their journey.

Start asking question, such as:

So (Prospect), do you have any experience in the network marketing industry?
How long have you been in the industry?
What business are you promoting?
How have your results been up to this point?

Again, use their name often and do not pitch your business.

Keep Initial Contact to 5 - 10 Minutes Maximum

You are a successful business owner and your time is extremely valuable. Even if you feel a connection with your lead after 10 minutes, say something like..."I would love to hear more about your experience, however, I am in the process of calling potential partners that has requested my help. Why not go back to (your lead capture domain), review the website and get a better feel of what we do here. You can call me with any additional questions.

Also, be sure to look out for some webinar invitations from me on a weekly basis. We provide the best marketing training on the plant from 7-figure master marketer. It was a pleasure meeting you and I'll see you on the inside."

The Follow-up Call

You must paint a picture for your potential partner. Find out what it is that is hurting them the most...

Is it the fact that they have run out of people to talk to?
Are they tired of using replicated websites that simply Do Not Work?
Are they tired of struggling to generate leads?
Do they hate their primary company?

Who knows, you might get a sign up in your primary right on the spot.

Either way, whatever is the most painful detail of their business, you must be able to paint a picture and provide the solution their #1 problem.

Really listen to what they're saying and focus... NO DISTRACTIONS. Over time you will learn to hear not just what they are saying, but what they are feeling.

When you paint that beautiful picture for your potential partner and you show that you are the solution to all of his/her problems, that you hold the key to the kingdom, here's what will happen...

you just gained a new friendship
a sign up in your marketing system
a great shot at some serious affiliate commissions, and
a soon-to-be distributor in your MLM business.

This is where the critical part of painting the picture comes in. Be sure to inspire them.

It's really that Simple!

How to Answer Some of Your Lead's Questions

Your potential partner will also be sizing you up and may have a few questions of their own. Here are examples on how to answer some of those questions.

Q: What is your primary business?
A: Go ahead and tell them. This is your opportunity to talk about your primary because they asked. Just remember, do not pitch your business.

However, if you do not have a primary, let them know that right now your marketing system is your primary business and that you are in the research phase of choosing a primary MLM company.

Q: How many people do you have in your downline and how successful are they?
A: You cannot compare your potential success by how others are progressing. Everyone is different depending on their level of commitment to their business.

Q: How many leads are you generating and what is the conversion rate of those leads?
A: Again, you cannot compare how many leads you will produce by how many leads others are generating and converting. Ultimately, you will need to call your potential partners to produce a higher conversion rate.
Stay in control of the conversation. Show your potential partner that you are a leader and can show them the way to success.

Become an expert in this process and your potential partners will learn how to know, like and trust you and you will get people to ask about your primary MLM company with credit card in hand ready to join whatever you tell them to.

Welcome to the Big Leagues. Now start calling your potential partners!

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Residual Income Made Easy - Within the Network Marketing Industry

Today I want to share with my readers what I believe to be the simplest and easiest way to establish and build residual income. First lets define for this article what I mean when I refer to residual income. Residual income is passive income received on a regular basis, with little or no effort to maintain it.

Some people claim that building a home-based Multilevel Marketing (MLM) is the best and simplest route to generating residual income. After all, this industry has created more millionaires than any other industry. On the other hand only about 3% of the people pursuing this game are able to make a living from it. To develop residual income within the MLM industry a business owner typically has to develop organizations consisting of hundreds or thousands of people. This is not easy or simple.

There are companies out there that offer Internet marketing training. This does help because knowing how to generate targeted leads for your primary business is very important. These companies also show people how to develop income streams from the sale of affiliated programs and tools needed by other networkers. Now this is all good and learnable but I would not say it is simple or easy. These training companies are needed and exist because of the challenges that are faced within the MLM network marketing industry. These challenges are mainly related to the high attrition levels experienced within the industry due to things like high prices, high personal production requirements, and low reorder rates. If any of these negative conditions exist within the primary company you are working with then you have to learn how to replace people faster than they are leaving. This is hardly a recipe for residual income made easy.

Now, if you already have the skill sets required to generate hundreds of leads a day then it doesn't matter what your primary business is. You are going to be making a ton of money even if it doesn't last or produce any residual income.
However, if your focus is on helping yourself and others develop residual income than the primary business or company asset is very important. The business model of the primary asset you are working with needs to be focused on the needs of main stream America. That is prices have to be competitive with the local stores and the value needs to be excellent. Also, the products need to be a consumable type that the middle class will purchase every month regardless of economic conditions. The bottom line is you want a business model where the reorder rate is as high as possible. When the primary company you are working with meets these requirements than developing residual income is as simple as signing up a customer.

The simplest method in the network marketing business to create residual income would be to find a company that has the highest customer reorder rate. With this type of business model you can create on-going passive income quickly and steadily increase it over time. When the customer reorder rates are high it means real value is being offered, prices are good, attrition is low, and people are staying.

To take a look at a company within the network marketing industry that has an exceptionally high customer reorder percentage contact Jeff Bascome at email [mailto:jeffbascome@comcast.net]jeffbascome@comcast.net or click on: rel=nofollow http://ExperienceResidualIncome.com.

For more information about how to create stable ongoing residual income using the consumer direct marketing business model contact Jeff Bascome at email [mailto:jeffbascome@comcast.net]jeffbascome@comcast.net or click on: http://ExperienceResidualIncome.com

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