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Trust Seal - Establish Credibility, Enhance Customer Base!

A trust seal is a necessary acknowledgment of your integrity and your keenness to prove your trustworthiness to your customers. It is important to attract visitors especially to a new site. Customers may find your site interesting and useful, but they will wonder how to know the difference between you and that bogus vendor who is out to trick them. This is where your seal of approval will work wonders for you.

A trust seal is an authentication by an independent unit that you are a legitimate and honest vendor. It makes customers take notice of your site and give your products serious consideration. Large concerns promote themselves extensively; it is the small ones that lose out from lack of recognition. To level the playing field, they need a symbol of trust to convince the customers of their worth.

Requirement for a Trust Seal

There are many reasons you should register as a member of a certifying company:

As there are so many small online businesses today, it is difficult for the customers to put their trust in the intangible. A bricks and mortar business has its own premises with products and people to show, but an online business has no way of manifesting its earnestness. A certification is crucial to convince the customers that you value their trust.
As the approval comes from a disinterested party, there is no vested interest. It boosts the confidence of your clients and they learn to rely on your integrity.
This is a great way to differentiate yourself from your competitors. You stand distinct from the crowd with a trust seal.
You are more likely to get conversions on your site as customers believe in your service - this will open possibilities of repeat purchases and word-of-mouth publicity.
The lack of face-to-face interaction of online businesses denies the customers a means to hold somebody accountable if a product does not live up to its expectations and hype. At such times, a certifying agent can intervene on his behalf. This reassures the customer and he will not hesitate in doing business with you.
Some companies also offer you free search engine submission options - that means, once you become their member, they will submit your site for free to directories and search engines. So, when people search for the products in your industry, they will find you among the top eligible list of companies.

You can get several trust seals to prove that you have been reviewed by many certifying agencies. The more the number of seals of approval, the more the value addition there is for a small site. http://www.merchantcertified.com is a site that provides you with a [http://www.MerchantCertified.com]trust seal after verifying that your business is bona fide. They offer you a three-month free trial membership and submit your site to over 240 search engines for better visibility.

Article Source: [http://EzineArticles.com/?Trust-Seal---Establish-Credibility,-Enhance-Customer-Base!&id=5959079] Trust Seal - Establish Credibility, Enhance Customer Base!

So Why Are You Losing Online Buyers?

Online shopping and e-commerce is expanding rapidly. This rapid increase makes it difficult for a business owner to keep track of their online business around the clock. It's also rather difficult to safeguard your shopping environment too. Customers are requested to enter their personal information online, such as their name, address, telephone number and credit card details. Your customer personal data and transaction details may very well be threatened right now. There are a countless number of holes in generic shopping cart scripts and plenty of hackers who know how to take advantage of vulnerable websites. Hackers have the knowledge to tamper with online information and can cause great reputation damage if you are targeted. As a business owner, you must take responsibility for your customer's personal data and your site's security. Your customers place their trust in you when they visit your site.

So what are you doing about this? You should realize by now, that personal information needs to be safeguarded from holes, worms and hackers. One such way to provide website security is by being certified for an online security web seal. When an online business uses such a website seal, it improves their credibility to visitors, while also ensuring security has been checked. This website seal is given only after a trusted third party has effectively checked your site for vulnerabilities and passed it. A security company conducts a security assessment before approving a website seal for your online business. A bonus is you get a web seal to boost visitor confidence and trust in your site - thus boosting sales.

This type of seal is not the same as an "SSL certificate". SSL Certificates do not check for worm holes in your website, they only allow you to use HTTPS on your website (such as on checkout areas). Proper security web seals make sure your website is worm-hole free, and provides the trust your customers need in your site, to buy from it. In this world of online transactions, it is difficult to verify who is authentic and who isn't. A trust seal on your website will make a difference in the way way customers perceive your online business. This difference is what will ensure that revenue is generated through customer sales.

Not all potential customers end up buying from online businesses. But if your website displays a web seal, your customers will at least consider this option. Customers have a fear of entering their personal data. This risky element of the cyber world makes them hesitant of handing out their information. But if you can replace these fears and uncertainties with credibility and trust, you have essentially eliminated your problem of not having enough buyers. Customers will visit your website and buy goods and services with ease and with complete satisfaction.

Webmasters who show proof of reliability to customers get more sales and gain an edge over competitors. Some of your competitors, if new to the scene - may not be aware of web seals. Beat them to it - display your web seal first!

Want a fast and effective way to skyrocket online sales? Start the 14 day free [http://www.buyershield.com]Security Seal Trial today!

Article Source: [http://EzineArticles.com/?So-Why-Are-You-Losing-Online-Buyers?&id=4355135] So Why Are You Losing Online Buyers?