ProfitBrite

Your Home Based Business Will Go Down the Tube Big Time If You Do This One Stupid Thing

One early Sunday morning my wife wanted to take advantage of a special sale at one of our local retail stores. Not being the type to want to fight the crowds at 8:30 AM, I decided to wait for her in the car and listen to the radio.

Right from the beginning I was captivated by an infomercial. A "doctor" that I never heard of was being "interviewed" by someone about his revolutionary product that was a combination of vitamins, minerals and his "special protein formula". For over half an hour he went on and on about the supposed benefits of his unique, soon to be patented, exceptional product.

Everyone who has ever listened to an infomercial knows what came next.

For the first one thousands callers only, they would get a "special deal" on the price and the shipping just because they were unfortunate enough in my opinion to be listening to this nonsense on an early Sunday morning. Does any of this sound familiar to you?

What do these promoters think we are----brain dead?

As the infomercials always say, "But wait, there is more".

After "doctor #1" finished his 30 minute pitch, I couldn't believe what happened next! Another infomercial started with "doctor #2". His pitch was similar to "doctor #1". This time amino acids and antioxidants along with his "special formula"----gosh, where have we heard that before----would bring your liver back to life, make your colon like new and give you more energy than a five year old at a Memorial Day picnic.

Give me a break!

I just had to write about this for you because a lot of home based business owners make what is, in my opinion, a decision that is not really in their own best interest. Like these infomercial pitches, many home based business owners may get people to buy their products once or twice, but after that its "hit the bricks" and go out to find new customers.

The fact is, building a long term business with repeat customers is just about impossible if you are only selling that "specially formulated" stuff. People lose interest real fast when they see that what they are buying really has no benefits.

Do you really think that this is smartest way to run a business?

We can all agree that it makes more sense to have a home based business that sells things that people need everyday, always buy and are familiar with, rather than trying to sell them something that is unique and special. Stop kidding yourself about how you're going to "make it big" with some "special secret formula product".

Obviously, you don't even want to try to change people's buying habits. Experience shows that there is a better way to build a home based business.

In a future article I'll show you what you should be doing.

I love helping people make their dreams come true with a home based business. http://www.youtube.com/user/HomeBizDream

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