What Pinball Can Teach Us About Web Strategy

I used to play the silver ball. From Soho down to Brighton I must have played them all. Well, actually I've only played pinball a handful of times but this post gave me a chance to riff lyrics from The Who, so I couldn't resist being dramatic. I do love a pinball machine, however. They're tactile and responsive; You feel part of the machine. The ball is unpredictable but if you hit the right places it increases momentum and triggers additional events, more balls, more bang and more feedback. This got me thinking that pinball is a bit analogous to website strategy and social media integration.

Pinball games are like website ecosystems - Think of the silver ball as a website visitor who is traveling around the interweb. They may have a destination or objective in mind but how do they get there and how many touch points will earn points? What touch points will keep them coming back and how can they all be tied together to really light things up? An effective web strategy that integrates social media is much like a well designed and well played pinball game. Think of the bumpers and discs in a pinball game as your social media spaces (Facebook, Twitter, Flickr) and your website as the paddles (This is the ultimate destination of the silver ball). The point of a well played pinball game is to get as many bounces and touch points of the silver ball with the various bumpers and discs, which in turn bounce the ball back to the paddles. The more interaction between these components and points earned will often trigger another ball to join. Now things get really interesting. With increased ball activity there is increased opportunity for earning even more points and possibly landing in that secret spot or hitting a ramp that lights up the board with mega points. Think of the secret spot as search engine rankings. They basically rank websites based on their popularity and relevance, so the more visitors you have bouncing around your web properties and attracting other visitors, the better chance you have of making an impression with search engines. The trick, of course, is not letting the ball slip by your paddles. You want to keep the ball in play as much as possible and hitting the bumpers that earn the most points.

By viewing your website strategy as a pinball game, it is easy to visualize how setting up social media spaces like Facebook, Twitter, YouTube and Flickr that all play off one another can drive visitors back to your website which in turn drives visitors back to your social media spaces. The more touch points, the more points, and the better chances you will start rising in the search rankings. It is important to make sure you create a web strategy with enough social media components to encourage interaction otherwise it will quickly get boring and difficult to earn points. Keep the ball in play and you too may become a pinball wizard!

Harley Rivet is an internet marketing specialist who provides website strategy, online marketing, and social media consulting. He helps clients identify and implement emerging technologies that can make their marketing better. With over ten years of experience in the interactive industry he has worked with clients such as ESPN, CN Rail, Rogers and Tim Hortons. If you like what you read here, check out more kick-butt resources at his blog [http://harleyrivet.com/blog]http://harleyrivet.com/blog. If you would just like to snoop check him out on Twitter @HarleyRivet or LinkedIn http://ca.linkedin.com/in/harleyrivet

Article Source: [http://EzineArticles.com/?What-Pinball-Can-Teach-Us-About-Web-Strategy&id=417...] What Pinball Can Teach Us About Web Strategy

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VoiParty - A Revolutionary Opportunity Or Marketing Nightmare?

Voiparty is the newest type of telecommunication network provider and they are taking over North America. The main idea behind Voiparty is to allow users to turn their phone and computer into a lucrative home based business and to save money at the same time. Many people will love the sound off that.

Voiparty cannot be compared to companies like Comcast, MagicJack, Vonage or 5Linx, it is different, it is a network, a team, a business. Founded in 2005; and with the goal and the mission of saving people a lot of money and allowing them to build a business, this company is on the right track to become a new powerhouse.

What is a VoIP? Not too many people know what VoIP stands for and it is an acronym for "Voice over Internet Protocol".

The way they pay is simple; the company pays you just for using the technology every time a non-member calls you. But the main purpose for a member is to build an organization. And that is where the residual pay comes in. Although Voiparty is a direct selling company the matrix is very similar to a standard MLM matrix, without confusing the users mind. Keep it simple must be the motto when it comes to the pay plan.

How to market Voiparty:

There are a few ways to get the ball rolling and this opportunity is a favor for warm markets. Why? Everyone uses the phone and computer and why not save money whenever possible. But sooner or later even the warm market is going to grow cold, distributors will need to take this opportunity and try to sell it online. That is where they are going to run into huge obstacles. The training might be provided for off line marketing but online marketing is a whole new ball game.

If you are researching Voiparty or you are already a member, without a doubt this is a revolutionary product and it is a must see. Take the opportunity to make money and go for it, as long as the knowledge is in place, on how to building a team and teaching them the ropes when it comes to marketing.

Start building Voiparty with your warm market, but once the memory jogger is exhausted, online marketing will become the only source of generating any kind of new distributors. The power is in the knowledge of how to conquer the internet to dominate your business. To learn everything you need to know about the world of internet marketing and the power of duplication to literally explode your voiparty business visit my Website [http://true.bloodymlmsecrets.com?s1=VoiParty&t=ezinearticle]MLMSecrets.com

Article Source: [http://EzineArticles.com/?VoiParty---A-Revolutionary-Opportunity-Or-Marketing...?&id=3830082] VoiParty - A Revolutionary Opportunity Or Marketing Nightmare?

Filed under  //   a team   business   marketing   money   must   provider   the ball  

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