I took a drive up country this past weekend with my business partner. We looked back over the 70 plus websites we have and started to think about where we would go with niche marketing in the next part of 2010. One thing was quite clear when we looked at what we had done this year.
As the search engines tighten their algorithms in an effort to squeeze out the guru marketing tornadoes, the average small entrepreneur is left chasing scant bits of information about how to nail down local markets. Just as the stock market likes a stable environment, so too does the Internet marketing business.
What I noticed about much of what we did with our websites over the past 6 months boils down to a simple formula. We find someone with a great product who doesn't have a clue how to market himself. Mostly we've found these people to be the geeks and scientists among us. Some of them have really brilliant products, but have no way of knowing what potential their markets hold.
One example is retirement property. The whole reason we went up country was to scope out what we heard was a decent piece of retirement real estate. When I got to the property, I was blown away by its awesomeness! It had everything. And the developer had spared no expense putting in paved driveways, offering free geothermal drilling and a range of other stuff.
I asked him how many of these 3 acre lots he had sold last year. He indicated the number was about 12. I was a bit shocked. My search engine research had already told me that over 1800 people per day were looking for properties like his. Since his prices were good, and the location was outstanding, why weren't the sales at least triple?
The developer was a hard working man of the earth. He knew real estate well and knew how to make the best product. He was not so good at getting seen. Granted, he did a superb job of creating a free DVD for his project, but still the traffic had not materialized.
Enter Internet entrepreneurs like you and me. What we do here is perform a ton of keyword research, find the right domain name, register the domain, create the hosting account, choose the platform for the site, write some killer content, include videos, a landing page, a squeeze page, and an auto-responder form, then publish the site.
After that, we go to work seeding the site with content and creating backlinks. As customers begin to find the site, the developer starts to get the traffic he rightfully deserves.
It is a very different environment out there today. We need to understand how it works and we must realize that there are very few who can put it all together and make it work. You are reading this article and that means you are likely one of the few.
Nick Walsh is a professional researcher and information technology analyst with 30 years experience in alternative health care, strategic information technology, and entrepreneurial development. Nick maintains several blogs on alternative health care, anti-aging, green energy systems, technology, and internet marketing in general.
Nick has been a successful internet marketer since 1996. Consistently reviewing the internet marketing industry, Nick is always up to date with the latest successful internet marketing tools and resources.
Nick works from his home in Vancouver, BC.
http://retirementcommunitiesinbc.com
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