Let me explain how your profits can continue long after you have taken the money for the initial sale!
Right at the beginning of the sale your sales letter to sell the ebook would have been good enough to attract new customers and be priced well so it was snapped up. As the item gets purchased it gets talked about and passed on from person to person.
With physical paper books the authors name may be praised, but little more happens than a few word of mouth sales.
However in today's modern market, eBooks in PDF format provide a really good advantage over physical paper books you might have missed. This is because they have a clickable capability and therefore your eBook can be filled with well chosen profit pulling links.
Whether these links are affiliated to other website products or services or other products available from the other the traffic increases as the eBook is distributed.
For example you decide to write a good eBook on search engine optimization containing useful tips you have found that get you to position 1 on Google. Inside the document you strategically place links to various SEO agents and traffic generating software at 30% affiliate commission.
Alternatively imagine you sold a book about direct mail marketing and inside are affiliate links to postal services.
The eBook model works really well in that instead of the profits stopping at the point of sale like a physical paperback book, your profits with an ebook would be just beginning to blossom!
As mentioned further up you could also provide a link to another one of your own products. This could be a more detailed book on the same subject with audio and video.
Also don't forget about Amazons affiliate program, you could discretely provide a link where an authors name is mentioned pointing to a book on Amazon they have written!
Using this technique of building links into your eBooks could quite possibly earn you more of an income than the actually first sale!
At the end of your ebook in the bibliography, like with the authors you can build in clickable affiliate links to Amazon products for the books you referenced.
It may take a while to build momentum, but it is certainly worth the effort. In fact I know a successful product developer who provides a very good ebook for free containing links to his software products within the content.
So although a more immediate and effective way to market online is to use pay-per-click adverts on Google, an ebook that is distributed far and wide can bring in tons of qualified traffic who are ready to buy your products and services at no extra cost.
Another technique I've seen used is for the eBook you sell to come with master resale rights, in that your customer can profit from a selling the eBook themselves. You yourself will not earn any money, but your ebook has just been put in the hands of yet another person who may also push hard to sell it on. This kind of model can be explosive and with the right kind of ebook, your traffic can explode within months.
For ready made Information Products and to download our FREE guide on How to sell information products, please visit our website Andrew Reynolds -
http://www.informationproducts.co.uk
Article by James Pilgrim.
Article Source: [
http://EzineArticles.com/?The-Hidden-Rewards-in-Self-Publishing&id=4571664] The Hidden Rewards in Self Publishing
