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Think Carefully When Adding Keywords

I'll use a printer supplies website as an example. Try to imagine what a person looking for an inkjet or toner cartridge would type in to the search engine. It could be the manufacturer such as Epson or the model number or the cartridge code. So it was important to list all if possible. With cartridges the number is small such as inkjet cartridges or toner cartridges. You could even add more information such as Black Inkjet and Black Toner but then we have the colours Cyan Magenta Yellow and with Photo Inks there are also Light Cyan and Light Magenta. Some Professional printers take as many as 10 different cartridges.

Listing Cartridge Product Codes is a major issue as there are so many and new ones are being introduced all the time. But to get a good listing with the search engines it is important to keep these lists up to date. However keywords are not the only thing the browsers look for, the actual website content is important too so they will actually look for your product listing as listed on your website and this has to be kept up to date because this is the listing which customers will use to order the product. So if the listing is out of date your customer will leave your site very quickly and may not return because they feel your website is out of date.

Ezine articles and Newsletters with links back to your website can also be very useful as the search engines may pick it up and see it as an incoming link to your website which gives it more points and a chance to get on the first page of the search engine. Most people who browse the internet may not go further than the first or second page of their browser.

Ron Bloom http://www.tonersonline.com.au

1300554465

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