What makes the top 3% of Network Marketers so successful at signing up new reps and distributors? What draws prospects to them like flies to honey? What do they offer that you don't? A unique selling proposition...
If you're like the other 97% of marketers out there, you've probably done it all - personal branding, creating your own website, generating leads, or maybe just following the old-fashioned marketing techniques handed down by your upline - but you still can't seem to sign 'em up like the top dogs do. What is missing? Quite possibly you are lacking a unique selling proposition.
A unique selling proposition (USP) would be the aspect of your opportunity or network marketing business that sets it apart from the thousands of others out there. Your USP can be closely tied to your personal brand, and help identify for prospects, exactly what it is you do. Most MLM companies either do not have a USP which you as an average marketer can utilize or it is completely nonexistent. So, you must create your own.
3 Tips for Creating Your Own Unique Selling Proposition Offer:
1. Be Unique! - Make your USP unique and exciting. You are trying to offer something which your competition does not, or cannot offer to your prospects so it must stand out as being different. Your USP is a statement to prospects that says your opportunity, marketing system, or leadership will solve their problem better than anyone else can. Like your personal brand, your USP should demonstrate credibility without making claims you cannot uphold, but also make specific and strong statements about your opportunity - this is not the time for holding back.
2. Be Consistent - Consistency builds trust. Each advertisement you create for your opportunity, whether it's for Twitter, AdWords, or your own blog or website, you must include your unique selling proposition offer. It must tell prospects that if they join you they will get "these specific benefits." This can become the essence of your personal brand campaign and should be splashed across everything you have in relation to your business - emails, blog, website - anything and everything having to do with your opportunity.
3. Be First - Take the time to research your competition and take note of their marketing messages. Then create a USP completely different from theirs and make it so strong that prospects will walk away from "Average Joe Marketer" and come straight to you. If your selling proposition is successful, it will not go unnoticed. You will be forever tagged as being the first one to use it, which further brands you as a leader in the industry. Construct a USP that you are comfortable enough with to use for the long haul - a solid message that will stand the test of time.
Many network marketers today are choosing to enlist the aid of internet marketing systems which already have an effective unique selling proposition offer. This allows the newbie, or even a seasoned marketer, to spend more time "learning the ropes" of marketing their opportunity online while benefiting from the experience and secrets of some of the top earners in this industry. There are some systems available which also supply income streams from various sources so their members can earn up-front cash while building success with their primary opportunity.
To learn more about all aspects of building your network marketing business to amazing new heights and get cutting-edge training from a 7-figure earner in this industry visit:
http://www.Top3MLMSecrets.com today.
From Debbie Donner - Partnered With One Of The Most Powerful Network Marketing Systems In This Industry Today, Dedicated To Empowering Network Marketers Everywhere.
http://www.Top3MLMSecrets.com
Article Source: [
http://EzineArticles.com/?Top-3-Tips-For-Creating-a-Unique-Selling-Propositio...] Top 3 Tips For Creating a Unique Selling Proposition Offer
